Content and Website Lead (Marketing) in London

Location: Hybrid role, at least 1 day a week in London

Contract type: Temporary 12 month contract

Reports into: Head of Marketing

First Intuition (FI) is an outstanding provider of accountancy training and apprenticeships. This is an exciting opportunity to join a fast‑paced team with excellent career prospects. If you are hard‑working and dedicated, FI is an ideal place to get ahead.

The Content and Website Lead is a 12‑month maternity cover role within First Intuition’s UK marketing team. The role is responsible for planning and delivering student communications, overseeing website development, and driving both short‑ and long‑term projects that support the business’s wider goals. The role also includes line‑management responsibility for a team of two. A key focus of the role is leading the website strategy, including content creation, webpage design, and ongoing site management.

Duties and responsibilities:

• Support the marketing team through effective line management: managing priorities, delegating tasks, reviewing work, giving constructive feedback, and identifying training needs.
• Act as the website lead, managing supplier relationships, designing page layouts, overseeing development requests, and collaborating with internal teams to improve the website user experience.
• Champion the FI brand by ensuring all FI group materials align with brand guidelines.
• Oversee the student communications plan and marketing activity planner, ensuring key events and campaigns are scheduled in advance to support strong departmental decision‑making.
• Manage the content calendar, adding new topics and ideas informed by up‑to‑date research across the accountancy and professional education sectors.
• Work with a digital marketing agency on website optimisation and provide input on display advertising creative.
• Analyse website and content performance using tools such as Google Analytics and Microsoft Clarity, reporting on the effectiveness of marketing activity and recommending improvements.
• Lead or support marketing projects in collaboration with the Head of Marketing and wider business.
• Supporting additional work as reasonably required by management from time to time. This list is not exhaustive.

Qualifications and skills:

• 2+ years line manager experience.
• Experience implementing and managing a customer communications plan.
• Keen eye for content design with excellent attention to detail.
• Experience with email marketing tools such as Mailchimp.
• Analytical thinking with data reporting skills.
• Effective communicator with excellent interpersonal skills.
• Strong problem solving and time management skills.
• Experience using AI to streamline processes and content creation.
• CIM qualification or equivalent.
• Experience in the education industry.
• Knowledge of apprenticeship standards and programmes.
• Knowledge of the accountancy and finance sector.
• Experience of using a CRM system.

Location: This role is remote, with periodic travel to the London First Intuition office, located within walking distance of main transport hubs. FI is a flexible employer and therefore for the right person we would accommodate a balance of home and office work, although requirements of the role mean any such arrangement would not be contractual.

Benefits and perks:

• 30 days annual leave plus bank holidays and 3 company designated FI Days per annum.
• Hybrid working available, equipment provided for homeworking.
• Flexible‑working positive employer with a range of family‑friendly policies.
• Employee Assistance Programme: 24‑hour confidential access to counselling and support services.
• Training and development opportunities.
• Long term career prospects in a growing company.
• Employee perks including a range of discounts to suit your lifestyle.

We are committed to safeguarding and protecting young people and vulnerable adults and follow Safer Recruitment processes. All successful candidates will need to complete a DBS check, with some roles requiring an Enhanced check. This post is exempt from the Rehabilitation of Offenders Act 1974. All staff are expected to share this commitment and adhere to our Safeguarding and Prevent Policy.

First Intuition does not discriminate on the basis of race, sex, colour, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.