Head of Brand, Content & PR

Department: Marketing

Reports to: Director of Marketing

Location: Hybrid, UK-based

Level: Head of Department

Stakeholders: UK Managing Director, Chief Operating Officer, Regional Managing Directors, Regional Business Development/Customer Relationship Managers, Head of Data, Digital & Market Intel, Head of Regional, National & Online Marketing, People & Culture Director and team.

Role Summary

The Head of Brand & Content is a senior leadership role accountable for defining, elevating and protecting First Intuition’s brand to strengthen market perception and brand awareness – driving business growth, supporting outstanding learner and client experience and strengthening the internal culture. The role leads First Intuition’s brand strategy, visual identity, creative standards and multi-channel content output, ensuring all communication is aligned, compelling and commercially effective. The role partners widely across the organisation to embed consistent narratives that support First Intuition’s strategic ambition, acting as the senior advisor on brand and creative direction to the Director of Marketing and leadership teams.

Key Responsibilities

• Brand Strategy & Governance
  • Define and own First Intuition’s brand strategy, positioning and narrative across all audiences and channels.
  • Lead the development and governance of visual and verbal identity, ensuring consistency and excellence across the organisation.
  • Oversee brand architecture, ensuring clarity across programmes, regional sites and new propositions or acquisitions.
• Creative Leadership
  • Lead the development of high-performing creative assets for digital, print, campaigns, events and brand activations.
  • Set creative direction for campaigns, ensuring outputs are high-impact, on-brief and conversion focused.
  • Ensure brand and content materials support business objectives and growth goals.
• Content Strategy & Editorial Excellence
  • Develop and own First Intuition’s content strategy, aligned with learner lifecycle, commercial objectives and thought leadership ambitions.
  • Ensure a data-informed approach to content planning, using insight to shape formats, topics and priorities.
  • Oversee editorial standards, tone of voice guidance and cross-channel content quality.
  • Own the brand(s) social media strategy, setting clear guidelines and posting expectations with the Regional, National & Online team and Marketing Lead – Impact/International/Digital.
• Cross-Functional Leadership
  • Partner with Regional, National and Online Marketing team to deliver cohesive brand-led activity.
  • Work closely with Data, Digital and Market Intelligence teams to mine internal data sources, and ensure content is personalised, well-distributed and optimised for performance.
• Budget, Supplier & Technology Management
  • Lead relationships with creative and brand agencies, freelancers and production partners.
  • Manage brand and content budgets effectively.
  • Oversee marketing technology supporting brand, content and communications requirements, including developing and owning a self-service creative platform for use across the regional centres.
• Leadership & Team Development
  • Lead and inspire the Brand, Content & PR function, developing high-performing specialists.
  • Foster a culture of creativity, quality and continuous improvement.

Skills, Experience & Attributes

• Experience
  • Proven experience leading brand, content or creative teams.
  • Demonstrable experience delivering brand transformation, campaigns and content strategy.
• Skills
  • Strong brand strategy, storytelling and creative direction capability.
  • Excellent cross-channel content knowledge and editorial judgement.
• Attributes
  • Creative thinker with strong commercial sensibility.
  • Collaborative, inspiring and comfortable influencing senior stakeholders.

Benefits

• 30 days’ annual leave plus bank holidays
• 3 FI Days per year
• Flexible-working positive employer with a range of family‑friendly policies
• Employee Assistance Programme: 24‑hour confidential access to counselling and support services
• Competitive Pension
• Private Medical Insurance
• Training and development opportunities
• Long term career prospects in a growing company
• Employee perks including a range of discounts to suit your lifestyle

We are committed to safeguarding and protecting young people and vulnerable adults and follow Safer Recruitment processes. All successful candidates will need to complete a DBS check, with some roles requiring an Enhanced check. This post is exempt from the Rehabilitation of Offenders Act 1974. All staff are expected to share this commitment and adhere to our Safeguarding and Prevent Policy.

First Intuition does not discriminate on the basis of race, sex, colour, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.