At a Glance
- Tasks: Lead digital marketing strategy and measure performance to drive success.
- Company: First Group, a leading UK transport company with a focus on innovation.
- Benefits: Competitive salary, health benefits, and travel perks.
- Other info: 12-month FTC with potential for permanent position and career growth.
- Why this job: Shape the future of digital marketing while making a real impact.
- Qualifications: Experience in digital marketing and strong analytical skills.
The predicted salary is between 55000 - 65000 £ per year.
First Group in the UK is seeking a Digital Marketing Performance Manager to drive the strategic direction and operational excellence of digital marketing across its services.
This full-time role is initially a 12-month FTC with potential for permanence.
The successful candidate will ensure data-driven digital activity that supports commercial goals, with a focus on both local and B2B audiences.
Key responsibilities include leading digital strategy, overseeing performance measurement, and building internal expertise, all while fostering collaboration across marketing and commercial teams.
A competitive salary between £55,000 and £65,000 is offered along with various health and travel benefits. #J-18808-Ljbffr
StudySmarter Expert Advice🤫
We think this is how you could land Remote Digital Marketing Performance Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for First Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like First Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with First Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at First Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Remote Digital Marketing Performance Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit First Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of First Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about First Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at First Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at First Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At First Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
