Customer Experience Ambassador
Customer Experience Ambassador

Customer Experience Ambassador

Apprenticeship 24000 - 36000 Β£ / year (est.) No home office possible
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At a Glance

  • Tasks: Be the friendly face of our train service, helping customers enjoy their journey.
  • Company: Join Lumo, a fresh and innovative rail operator transforming travel in the UK.
  • Benefits: Enjoy free travel, discounts, and a solid pension scheme while developing your skills.
  • Why this job: Make a real difference in customer experiences and be part of a dynamic team.
  • Qualifications: Must be 18+, live near London Euston, and have a passion for customer service.
  • Other info: Flexible shifts, 33 days annual leave, and opportunities for personal growth await you.

The predicted salary is between 24000 - 36000 Β£ per year.

Who are we? First Rail Stirling is a brand-new enterprise and start-up rail operator that will run an exciting long-haul train service crossing the entire country. The service will run from London to Stirling, reuniting Stirling with a direct service to the West Coast of England during the day. We are transforming the way people think about train travel, empowering our different backgrounds to make it a great experience for our customers. Together, we will revalue rail as a very special way to travel – relaxing, fast, efficient, and sustainable.

FirstRail Stirling, operating under Lumo, is part of FirstGroup, the largest rail operator in the UK and second largest bus operator in the UK outside London. FirstGroup operates services throughout the UK and Ireland, with over 30,000 employees providing services that make travel smoother and life easier. FirstGroup works hard to reduce its impact on the environment, introducing cleaner and more environmentally responsible methods of transport.

About the Role: Ambassadors have a passion for customer experience excellence, an engaging personality, and a strong sense of pride in delivering an industry-leading end-to-end travel experience. Their primary role is to act as Brand Ambassadors, delivering a dedicated, high-profile engaged presence across all on-train customer touchpoints so that our customers can β€˜Travel Well'. They will work collaboratively with a can-do attitude, always seeking opportunities to delight the customer and enhance their experience, promoting the reputation of our business with our customers, stakeholders & partners.

Your main responsibilities will be:

  • Provide a highly visible & quality presence across customer touchpoints.
  • Offer a β€˜meet & greet' approach at each station, proactively seeking out and assisting customers who require additional help.
  • Check tickets.
  • Proactively assist customers with information for a seamless travel experience. This includes tourist attractions, places to stay, and onward travel so that we provide a beneficial offering to the customer beyond the immediate station environment.
  • Proactively manage loadings, luggage & reservations to ensure the on-train customer environment is championed at all times.
  • Deliver a high-quality seat catering service.
  • Assist in the coordination of buses, local or rail replacement if train service dictates.
  • Provide a highly visible and quality presence particularly during times of planned and unplanned service disruption where Passenger Information During Disruption (PIDD) arrangements should be applied.

Safety Requirements: Deal with Passengers Ill on Train (PIOT), ensuring swift action to support all our customers during these events. Attend and participate in safety briefings, team meetings and personal development as appropriate. Work with the Control Centre, British Transport Police & other safeguarding agencies to positively impact on customer confidence & safety.

What do YOU need to know about this role? There are some key things that you must consider should you be successful when applying for a role with Lumo:

  • You must be 18 years of age or older as this is an industry requirement.
  • You will need to live within 60 minutes travel time to the depot, which is located at London Euston, without using public transport when it is not available.
  • The ability to work shifts of varying start times, including weekends and night shifts.
  • Not have defective colour vision.

Learning & Development: Lumo has a commitment to our colleagues to continually develop you throughout your career. With 95% of our existing colleagues in further education to support their role, if you are successful with your application, you will be signed up to an apprenticeship which will support your personal development alongside your practical knowledge.

Lodging: When undertaking the activities of this role, colleagues are required to work a rotating 24/7 roster coverage which may include lodging away from home for training and dependent on diagrams. We will ensure that you are provided with comfortable accommodation, evening meals and breakfast, ready to start your next shift.

Annual Leave: You will be entitled to 33 days annual leave in a full calendar year. To ensure that our trains run to service, 25 days of your annual leave will be allocated to you along with Christmas Day and Boxing Day. The remaining 6 days can be used at your discretion.

About the location: You must be located within a 60-minute commute of London Euston.

Working pattern: 35 hours per week, working a rotating 24/7 roster coverage.

Additional Information: To apply, please submit a covering letter with your CV. Your covering letter should explain why this is the right position for you in 250 to 300 words. If you are shortlisted to the next stage of the recruitment process, you will be invited to attend an assessment centre in London on w/c 2nd March 2026. Shortlisting will take place between w/c 16th-23rd February 2026. Invites to the assessment centre will be issued w/c 2nd March 2026. We do reserve the right to close this advertisement early if we receive a high volume of suitable applications.

The Reward? Defined Contribution Pension Scheme – We will pay in a minimum of 10% (5% employee contribution and 5% employer contribution) to a maximum total contribution of 20%. Incentive Scheme/Bonus Employee Assistance Programme Travel Offers – Free travel on Lumo services and travel offers for bus and rail tickets and Day Rover Rail tickets at a discounted price for friends and family (after 6 months of service). Shopping & Lifestyle Discounts Discounted Gym Membership Employee Share Plans (Save as you Earn and Buy as you Earn) Life Assurance Cover 4 x your annual salary Income Protection Scheme 25 days annual leave plus bank holidays Access to a digital GP 24/7 Tax Benefit Bike Scheme.

Our Vision: We are committed to making Lumo-Stirling an inclusive place of work that ensures we deliver a railway that is inclusive for our customers. We all belong at Lumo-Stirling. We are committed to making Lumo-Stirling an inclusive place of work that, to ensure we deliver a railway that is inclusive for our customers. Our vision for Lumo-Stirling is to provide an inclusive environment for all our colleagues, ensuring all candidates have an equal opportunity to access meaningful employment. We value our differences such as age, gender, LGBTQIA, ethnicity, religion, and disability. We maintain zero tolerance towards any form of prejudice towards our colleagues, customers, and future talent. We celebrate and encourage diversity of thought, progressive ways of working and seeing all our colleagues grow and thrive. We review all roles and job descriptions to ensure they are accessible and, where possible, we support and provide flexible working options; we recommend that you refer to each vacancy description for further details. If you require additional support to complete your application due to a disability or neurodivergent condition, please follow the links below. We encourage you to share any additional needs you may require so we can provide a fair and equal process for all who apply.

Customer Experience Ambassador employer: First Group

First Rail Stirling is an exceptional employer, offering a vibrant work culture that prioritises customer experience and employee development. With a commitment to inclusivity and sustainability, employees benefit from extensive training opportunities, generous annual leave, and a range of perks including free travel and lifestyle discounts. Located at London Euston, the role of Customer Experience Ambassador allows you to be part of a pioneering team dedicated to transforming rail travel in the UK.
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Contact Detail:

First Group Recruiting Team

StudySmarter Expert Advice 🀫

We think this is how you could land Customer Experience Ambassador

✨Tip Number 1

Get to know the company! Research First Rail Stirling and Lumo, and understand their mission and values. This will help you connect your passion for customer experience with what they stand for during interviews.

✨Tip Number 2

Practice your people skills! As a Customer Experience Ambassador, you'll be interacting with customers all day. Role-play scenarios with friends or family to boost your confidence in handling various situations.

✨Tip Number 3

Network like a pro! Reach out to current employees on LinkedIn or attend industry events. Building connections can give you insider tips and might even lead to a referral!

✨Tip Number 4

Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the team at First Rail Stirling.

We think you need these skills to ace Customer Experience Ambassador

Customer Service Skills
Communication Skills
Problem-Solving Skills
Teamwork
Adaptability
Attention to Detail
Safety Awareness
Time Management
Proactive Approach
Interpersonal Skills
Conflict Resolution
Organisational Skills
Empathy
Catering Service Skills

Some tips for your application 🫑

Be Yourself: When writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your passion for customer experience and what makes you unique.

Tailor Your Cover Letter: Make sure your cover letter speaks directly to the role of Customer Experience Ambassador. Highlight your relevant skills and experiences that align with our mission to transform train travel and enhance customer satisfaction.

Keep It Concise: Stick to the word limit of 250 to 300 words for your cover letter. Be clear and to the point, focusing on why you’re the perfect fit for this role and how you can contribute to our exciting journey at Lumo.

Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team!

How to prepare for a job interview at First Group

✨Know the Company Inside Out

Before your interview, take some time to research First Rail Stirling and its mission. Understand their commitment to customer experience and sustainability. This will not only help you answer questions more effectively but also show your genuine interest in the role.

✨Showcase Your Customer Service Skills

As a Customer Experience Ambassador, your ability to engage with customers is key. Prepare examples from your past experiences where you went above and beyond for a customer. Highlight your proactive approach and how you can enhance the travel experience for passengers.

✨Demonstrate Team Spirit

This role requires collaboration with various teams. Be ready to discuss how you've worked well in a team setting before. Share specific instances where your 'can-do' attitude helped resolve issues or improve service delivery.

✨Prepare for Scenario Questions

Expect to face scenario-based questions during your interview. Think about how you would handle situations like a passenger needing assistance or managing disruptions. Practising these scenarios will help you respond confidently and demonstrate your problem-solving skills.

Customer Experience Ambassador
First Group
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  • Customer Experience Ambassador

    Apprenticeship
    24000 - 36000 Β£ / year (est.)
  • F

    First Group

    1000+
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