At a Glance
- Tasks: Lead social media strategy and create engaging content for luxury hotels.
- Company: Join the passionate PR & Marketing team at Firmdale Hotels in Soho.
- Benefits: Competitive salary, dynamic work environment, and opportunities for creativity.
- Other info: Exciting career growth with a focus on innovative digital trends.
- Why this job: Make an impact in the luxury hospitality sector and grow your social media skills.
- Qualifications: 5+ years in social media, preferably in lifestyle or hospitality.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a dynamic social media expert to join the PR & Marketing team at Firmdale Hotels. This is a fantastic opportunity to be part of a passionate team based in Soho, responsible for the communications for our 8 award-winning hotels in London, as well as the Firmdale brand. The role will provide an insight into travel and F&B social media management for one of the UK’s most successful, privately owned luxury hotel brands.
Role and Responsibilities:
- Lead the social media strategy for Firmdale Hotels across Instagram, Facebook, LinkedIn and TikTok.
- Create high end content across various pillars (rooms, restaurants, bars, private events) and grow our channels.
- Work with the Head of Marketing and Head of F&B Communications to create a new tone of voice across social media, increase brand recognition and loyalty, and reach new audiences.
- Work with the Social Media Executive to execute an insight-led social media strategy aligned with wider PR, marketing and commercial objectives.
- Own copywriting, content creation, scheduling, publishing and community management ensuring all content reflects the Firmdale brand.
- Create day-to-day content as well as deliver strategic campaigns for exciting pop ups, activations and seasonal moments.
- Continuously monitor and engage with social media conversations about Firmdale Hotels, proactively engaging with accounts including key contacts such as journalists and travel agents.
- Proactively identify and test emerging social media trends, formats and opportunities that could work for Firmdale.
- Manage our paid social agency for Instagram and Facebook, working closely with them to execute and report on campaigns to drive awareness for the hotels and restaurants.
- Spearhead Firmdale’s introduction to TikTok, starting with a creator-led strategy.
- Work with third parties (such as Design Hotels, Mr & Mrs Smith and drinks partners) on collaborative content and social.
- Manage targeted content creator campaigns alongside the PR team, both on a paid and gifted basis, identifying, briefing and managing creators aligned with Firmdale Hotels.
- Frequently visit our London hotels, bars and restaurants to capture engaging video content via iPhone for Instagram Reels.
- Monitor, analyse and report on performance of the social media platforms.
- Use data-driven growth tactics to increase social engagement and audience.
- Share a weekly social report.
- Share ad hoc social reports for team projects and key events.
- Support the PR & Marketing team in photo and video shoots, and support the wider PR & Marketing strategy, including promoting experiences and events.
Location and Hours:
- 9am to 6pm Monday to Friday, based at our Head Office in Soho.
- Comfortable working on-site across multiple hotel locations and maintaining a visible presence to embody and represent the brand.
- Monitor and engage with social media channels, albeit briefly, during weekends as needed to maintain timely responses and brand presence.
- Occasional evening work to oversee shoots, events or create content.
Reporting to: Head of Marketing and Head of F&B Communications (on hotels and restaurants respectively)
Requirements:
- Genuine interest for social media, digital trends, and hospitality.
- A minimum of five years' work experience working in social media within the lifestyle or hospitality industry – preference for F&B experience.
- A roster of industry and influencer contacts.
- A strong understanding of the social media industry and platforms; the different ways new audiences consume content on them, ability to embrace new features to drive engagement – Instagram, TikTok, LinkedIn and Facebook.
- Track record of growing social media accounts.
- Professional experience managing a social media calendar and the use of scheduling tools, with proficiency in reporting across different social media channels (either via the native platforms or third-party reporting tools).
- Proficient with iPhone and passion for content creation.
- Highly organised with the ability to prioritise effectively while managing a high volume workload.
When applying, please upload your Cover Letter and CV as one document.
Compensation: To be discussed
Social Media Manager in City of Westminster employer: Firmdale Hotels - Marketing
Firmdale Hotels is an exceptional employer, offering a vibrant work culture in the heart of Soho, where creativity and passion for hospitality thrive. As part of our dedicated PR & Marketing team, you'll enjoy opportunities for professional growth while working with one of the UK's leading luxury hotel brands, known for its commitment to excellence and innovation in social media engagement. With a focus on collaboration and a dynamic environment, we empower our employees to make a meaningful impact across our award-winning hotels and restaurants.
Contact Details:
Firmdale Hotels - Marketing Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager in City of Westminster
✨Tip Number 1
Get your social media game on point! Before you even step into an interview, make sure your own social profiles reflect the skills and creativity you claim to have. Show us how you engage with your audience and keep up with trends.
✨Tip Number 2
Network like a pro! Connect with industry professionals on LinkedIn and engage with their content. This not only helps you learn but also puts you on their radar when opportunities pop up. Don’t forget to mention your interest in Firmdale Hotels!
✨Tip Number 3
Prepare for the interview by researching Firmdale Hotels thoroughly. Know their brand voice, recent campaigns, and what makes them stand out in the luxury hotel market. We love seeing candidates who are genuinely interested in our brand!
✨Tip Number 4
When you apply through our website, make sure to highlight your relevant experience in social media management. Tailor your application to showcase how your skills align with our needs, especially in F&B and lifestyle sectors. Let’s see that passion shine!
We think you need these skills to ace Social Media Manager in City of Westminster
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for social media and hospitality shine through. We want to see that you genuinely care about the industry and have a knack for creating engaging content.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter to highlight relevant experience in social media management, especially within the lifestyle or hospitality sectors. We love seeing how your background aligns with our needs!
Be Creative:Don’t be afraid to showcase your creativity in your application. Whether it’s through your writing style or by including links to your previous work, we appreciate innovative thinkers who can bring fresh ideas to our team.
Apply Through Our Website:Remember to submit your application through our website! It’s the best way for us to receive your documents and ensures you’re considered for this exciting opportunity with Firmdale Hotels.
How to prepare for a job interview at Firmdale Hotels - Marketing
✨Know Your Platforms
Make sure you’re well-versed in the social media platforms mentioned in the job description. Familiarise yourself with their latest features and trends, especially on Instagram, TikTok, LinkedIn, and Facebook. This will show that you’re not just a user but someone who understands how to leverage these platforms for brand growth.
✨Showcase Your Creativity
Prepare a portfolio of your previous work that highlights your content creation skills. Include examples of high-end content you've produced, campaigns you've led, and any innovative strategies you've implemented. This will give the interviewers a clear picture of your capabilities and style.
✨Engage with the Brand
Before the interview, spend some time engaging with Firmdale Hotels' social media channels. Comment on their posts, share your thoughts on their content, and even suggest ideas for improvement. This proactive approach will demonstrate your genuine interest in the brand and its online presence.
✨Prepare for Data Discussions
Be ready to discuss how you’ve used data to drive social media strategies in the past. Bring examples of reports you've created or insights you've gathered that led to increased engagement or follower growth. This will highlight your analytical skills and ability to make data-driven decisions.
