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- Tasks: Drive growth by building and scaling financial adviser partnerships across leading platforms.
- Company: Join a fast-growing fintech startup redefining Lombard lending in the UK.
- Benefits: Competitive salary, equity options, uncapped commission, and generous leave.
- Other info: Enjoy a paid sabbatical after 5 years and a personal development budget.
- Why this job: Make a real impact in financial services while developing your career in a dynamic environment.
- Qualifications: 4+ years in financial services with strong sales and adviser market knowledge.
The predicted salary is between 80000 - 100000 ÂŁ per year.
This role offers the opportunity to drive one of the most important growth channels at Firenze: building and scaling financial adviser partnerships across leading adviser platforms. You will be responsible for originating, developing, and growing relationships with financial advisers, IFAs and planners to drive loan origination and expand the Firenze loan book.
You will operate with a clear commercial mandate, working closely with the Head of Revenue, Credit, and Partnerships teams to embed Lombard lending into adviser workflows and create repeatable growth across platform ecosystems. London (hybrid), with travel to partner firms across the UK.
At the forefront of using investment portfolios as security for access to credit, Firenze is emerging as the category defining leader in what is known as “Lombard lending”. We already work with some of the UK’s leading wealth management firms and investment platforms to unlock access to what has historically only been available to UHNW clients of private banks. Backed by top tier investors, Firenze is now scaling the team to continue to ensure our credit infrastructure is underpinned by innovation, cutting-edge technology, and an unwavering commitment to driving client outcomes.
The Adviser Partnerships Manager will focus on originating and growing adviser relationships via platform distribution (Model A). This is a commercially driven role with a strong emphasis on business development, sales execution, and revenue generation.
You will be responsible for building a pipeline of adviser firms, converting them into active users of Firenze, and driving consistent loan origination through education, engagement, and structured sales activity. A key part of the role is education, enablement, and long-term engagement. Revenue is driven through client adoption over time, rather than one-off transactions, so building sustained usage is critical.
- Business Development & Adviser Acquisition
- Identify, target, and onboard new adviser firms across key platforms
- Build a strong pipeline of prospective adviser relationships and convert into active introducers
- Own the end-to-end sales process from initial outreach through to first case
- Work closely with platform partners to unlock adviser distribution at scale
- Drive consistent loan book growth through adviser relationships
- Support advisers in identifying client opportunities and progressing cases
- Deliver training, webinars, and workshops to advisers
- Position Lombard lending as a core tool in client planning (tax year-end, liquidity, etc.)
- Work closely with credit and operations to progress deals efficiently
- Provide insights on adviser behaviour, platform dynamics, and competitor positioning
- Help shape product, pricing, and messaging based on real market feedback
Experience (4+ years): In financial services, ideally in working with IFAs, wealth management, platforms, or lending.
Sales & Business Development: Proven ability to originate and close new business relationships.
Adviser Market Knowledge: Strong understanding of IFAs, financial planners, and platform ecosystems.
Commercial Mindset: Comfortable owning targets and driving revenue growth.
Communication Skills: Ability to engage, influence, and educate advisers effectively.
Competitive Salary: ÂŁ80k-ÂŁ100k per year (dependent on experience).
Equity Opportunity: All employees benefit from share options in a fast-growing fintech.
Sales Commission: Uncapped, revenue-linked bonus based on adviser activation and ongoing loan book growth.
Performance Bonuses: Transparent milestone-based team bonuses.
Rewarding the Long-Term: After 5 years with Firenze, you are entitled to a paid one-month sabbatical with ÂŁ1,000 bonus.
After your first twelve months: you receive a L&D budget of ÂŁ1,000 a year towards personal or professional development.
Career Growth: An incredible learning journey with opportunities to make a real impact on the future of financial services.
Generous Leave: 30 days annual leave plus bank holidays.
If you’re excited about joining a leading fintech startup, we’d love to hear from you.
Partnerships Manager - Advisers & IFAs in London employer: Firenze
Contact Detail:
Firenze Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Partnerships Manager - Advisers & IFAs in London
✨Tip Number 1
Network like a pro! Get out there and connect with financial advisers, IFAs, and planners. Attend industry events, webinars, and workshops to meet potential partners face-to-face and build those all-important relationships.
✨Tip Number 2
Showcase your expertise! Create engaging content that educates advisers about Lombard lending and its benefits. Share insights on social media or through newsletters to position yourself as a go-to resource in the field.
✨Tip Number 3
Follow up consistently! After initial meetings or introductions, make sure to check in regularly. This keeps you top of mind and shows that you're genuinely interested in building a long-term partnership.
✨Tip Number 4
Apply through our website! We’re always on the lookout for passionate individuals who want to drive growth at Firenze. Don’t miss out on the chance to join our team and make a real impact in the fintech space.
We think you need these skills to ace Partnerships Manager - Advisers & IFAs in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Partnerships Manager. Highlight your experience with financial advisers and any relevant sales achievements. We want to see how you can drive growth in our partnerships!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about Lombard lending and how your skills align with our mission at Firenze. Let us know what excites you about this opportunity!
Showcase Your Communication Skills: Since this role involves engaging and educating advisers, make sure your application reflects your strong communication skills. Use clear, concise language and demonstrate your ability to influence and connect with others.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us. We can't wait to hear from you!
How to prepare for a job interview at Firenze
✨Know Your Stuff
Before the interview, dive deep into Firenze's business model and the concept of Lombard lending. Understand how it fits into the financial adviser landscape and be ready to discuss how you can leverage your experience to drive growth in this area.
✨Showcase Your Sales Skills
Prepare specific examples from your past roles where you've successfully originated and closed new business relationships. Highlight your strategies for building a pipeline and converting leads into active users, as this will resonate well with the commercial focus of the role.
✨Engage with the Interviewers
During the interview, don’t just answer questions—engage in a dialogue. Ask insightful questions about their current partnerships and how they envision the role evolving. This shows your genuine interest and helps you understand their expectations better.
✨Demonstrate Your Educational Approach
Since education and enablement are key parts of the role, be prepared to discuss how you would deliver training or workshops to advisers. Share any relevant experiences where you’ve educated clients or colleagues, showcasing your ability to communicate complex concepts clearly.