Partnerships Manager – Advisers & IFAs

This role offers the opportunity to drive one of the most important growth channels at Firenze: building and scaling financial adviser partnerships across leading adviser platforms. You will be responsible for originating, developing, and growing relationships with financial advisers, IFAs and planners to drive loan origination and expand the Firenze loan book. The Adviser Partnerships Manager will focus on originating and growing adviser relationships via platform distribution (Model A). This is a commercially driven role with a strong emphasis on business development, sales execution, and revenue generation.

You will be responsible for building a pipeline of adviser firms, converting them into active users of Firenze, and driving consistent loan origination through education, engagement, and structured sales activity. A key part of the role is education, enablement, and long‑term engagement. Revenue is driven through client adoption over time, rather than one‑off transactions, so building sustained usage is critical. You will operate with a clear commercial mandate, working closely with the Head of Revenue, Credit, and Partnerships teams to embed Lombard lending into adviser workflows and create repeatable growth across platform ecosystems.

Location: London – minimum 3 days a week in our London (Bank) office, with travel to partner firms across the UK

Key Responsibilities:

• Identify, target, and onboard new adviser firms across key platforms
• Build a strong pipeline of prospective adviser relationships and convert into active introducers
• Own the end‑to‑end sales process from initial outreach through to first case
• Work closely with platform partners to unlock adviser distribution at scale
• Develop go‑to‑market strategies within each platform ecosystem
• Identify high‑potential firms and segments to prioritise
• Drive consistent loan book growth through adviser relationships
• Support advisers in identifying client opportunities and progressing cases
• Own and deliver against individual revenue and origination targets
• Deliver training, webinars, and workshops to advisers
• Position Lombard lending as a core tool in client planning (tax year‑end, liquidity, etc.)
• Create repeatable engagement strategies to drive ongoing usage
• Actively manage a sales pipeline, ensuring strong follow‑up and momentum
• Work closely with credit and operations to progress deals efficiently
• Balance persistence with relationship management to maximise conversion
• Provide insights on adviser behaviour, platform dynamics, and competitor positioning

Requirements:

• Experience (4+ years): In financial services, ideally in working with IFAs, wealth management, platforms, or lending
• Sales & Business Development: Proven ability to originate and close new business relationships
• Adviser Market Knowledge: Strong understanding of IFAs, financial planners, and platform ecosystems
• Commercial Mindset: Comfortable owning targets and driving revenue growth
• Communication Skills: Ability to engage, influence, and educate advisers effectively
• Drive & Ownership: Self‑starter who thrives in a fast‑paced, high‑growth environment

What’s in it for you?

• Competitive Salary: £80k‑£100k per year (dependent on experience).
• Equity Opportunity: All employees benefit from share options in a fast‑growing fintech.
• Performance Bonuses: Transparent milestone‑based team bonuses.
• Rewarding the Long‑Term: After 5 years with Firenze, you are entitled to a paid one‑month sabbatical with £1,000 bonus.
• Learning & Development: After your first twelve months, you receive a L&D budget of £1,000 a year towards personal or professional development.
• Career Growth: An incredible learning journey with opportunities to make a real impact on the future of financial services.
• Ownership & Responsibility: Take charge and lead in a meaningful way.
• Collaborative Culture: Work with highly ambitious and focused colleagues.
• Generous Leave: 30 days annual leave plus bank holidays.