Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive inbound growth and create compelling narratives that resonate with recruiters.
- Company: Join Firefish, a tech company transforming recruitment with innovative solutions.
- Benefits: Enjoy remote work, flexible hours, 33 days holiday, and comprehensive health benefits.
- Why this job: Shape the future of recruitment marketing and make a real impact on business growth.
- Qualifications: 5+ years in B2B SaaS product marketing with proven success in driving demand.
- Other info: Collaborative culture with opportunities for career development and fun social events.
The predicted salary is between 48000 - 53000 £ per year.
At Firefish we help recruiters work smarter with technology that drives results. As our Product Marketing Manager, you’ll shape how the market sees our product, turn insights into messaging that resonates, and lead campaigns that convert interest into measurable growth. You’ll own how we tell our story, engage our customers and scale by shaping how recruiters understand our product. You’re responsible for setting our strategic narrative, positioning, and go-to-market - then converting that into inbound demand. You won’t run every ad or email yourself, but you own the inbound growth engine: targets, strategy, messaging, content plan, website conversion, and the enablement that helps sales turn interest into revenue.
You partner tightly with Product, Sales, CS, and the wider Marketing team to make sure every launch, page, and campaign connects recruiter pains to clear value—and to measurable commercial outcomes.
Here’s a flavour of what you’ll be doing:
- Driving inbound growth by creating qualified pipeline and boosting conversion rates
- Owning messaging and building narratives that link recruiter pain points to clear ROI
- Leading product launches and shaping pricing, packaging, and adoption strategies
- Delivering content, SEO, and AI-driven optimisation to fuel demand
- Optimising journeys, landing pages, and forms to maximise demo conversions
- Implementing lifecycle and nurture programs that move prospects through the funnel
- Enabling Sales with battlecards, ROI tools, and actionable competitive insights
- Mentoring and developing a team while delivering quick, measurable wins
You’ll excel if you have…
- B2B SaaS product marketing experience (5+ years) with significant product marketing or demand-generation experience
- Proven track record of driving inbound MQLs, SQLs, and pipeline value, including website conversion and lead-to-opportunity optimisation
- Experience building messaging frameworks, value propositions and proof points that link customer pain points to measurable ROI
- Led product or feature launches, aligning marketing, product, sales and customer success teams
- Owned content strategy, including pillar pages, case studies and SEO/AEO programmes with demonstrated use of AI and modern martech tools for content optimisation
- Designed and executed lifecycle marketing and nurturing campaigns, with segmentation and lead scoring
- Delivered sales enablement materials and actionable insights from win/loss, competitor, and customer feedback
- Managed or mentored team members, raising execution standards and delivering early commercial wins
And you’ll get bonus points for…
- Domain familiarity with recruitment tech (ATS/CRM, job boards, sourcing, placements)
- Familiarity with HubSpot, CMS platforms and CRO/testing tools
- Exposure to pricing, packaging or go-to-market strategy decisions
- Experience working closely with product teams in Agile environments
We appreciate that to have a good life at work you need to have a good life outside of work too! So, for this role we offer:
- A basic salary of £48,000 - £53,000 per annum
- Remote-first working & flexible hours: adjust your schedule to fit around your out-of-work commitments (as long as you’re here for our core hours!)
- 33 days holiday (25 annual leave + 8 public)
- Medical cashback for optical, dental, therapy treatments and consultations up to £1170 per year for you, and additional allowance for dependent children
- Private healthcare, GP service, healthclub discounts, retail discounts and cashback
- 24/7 mental health support line, face-to-face CBT sessions, and in-house mental health first aider
- Structured career development programmes and in-house coaches
- Regular social events online, at our Glasgow Aquarium, and at exciting external locations
- Company awards, kudos...and plenty of fish puns 🐠
Product Marketing Manager in Glasgow employer: Firefish Software
Contact Detail:
Firefish Software Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager in Glasgow
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more you engage with others, the better your chances of landing that Product Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your past successes in driving inbound growth and crafting compelling messaging. This will help us see how you can add value to our team.
✨Tip Number 3
Prepare for interviews by understanding our product and the recruitment tech landscape. Be ready to discuss how you can connect recruiter pain points to clear ROI, as this is key to our success at Firefish.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Product Marketing Manager in Glasgow
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your B2B SaaS experience and how you've driven inbound growth in previous positions. We want to see how you can connect recruiter pain points to clear ROI!
Showcase Your Storytelling Skills: Since you'll be owning our narrative, it's crucial to demonstrate your ability to craft compelling stories. Use examples from your past work where you've successfully shaped messaging and engaged customers. Let us see your creativity shine through!
Quantify Your Achievements: When detailing your experience, include specific metrics that showcase your impact. Whether it’s MQLs, SQLs, or conversion rates, numbers speak volumes. We love seeing how you've turned insights into measurable growth!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you're keen on joining our team at Firefish!
How to prepare for a job interview at Firefish Software
✨Know Your Product Inside Out
Before the interview, make sure you understand Firefish's product and how it addresses recruiter pain points. Familiarise yourself with their messaging and think about how you would enhance it. This will show your genuine interest and help you articulate your ideas clearly.
✨Prepare Your Success Stories
Think of specific examples from your past experience that demonstrate your ability to drive inbound growth and optimise conversion rates. Be ready to discuss how you've built messaging frameworks or led successful product launches, as these are key aspects of the role.
✨Understand the Market Landscape
Research the recruitment tech industry and be prepared to discuss current trends and challenges. Knowing the competitive landscape will allow you to speak confidently about how you can position Firefish effectively and create compelling narratives that resonate with recruiters.
✨Showcase Your Collaborative Spirit
Since this role involves working closely with various teams, be ready to share examples of how you've successfully collaborated with product, sales, and customer success teams in the past. Highlight your ability to mentor and develop team members, as this aligns with their focus on raising execution standards.
