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For Companies At a Glance
- Tasks: Drive go-to-market strategies and craft compelling messaging for digital asset solutions.
- Company: Join Fireblocks, a leader in secure digital asset management.
- Benefits: Competitive salary, diverse culture, and opportunities for professional growth.
- Why this job: Make a real impact in the fast-paced world of blockchain and digital assets.
- Qualifications: 7+ years in product marketing, especially in fintech or blockchain.
- Other info: Be part of a diverse team shaping the future of finance.
The predicted salary is between 72000 - 108000 £ per year.
The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways for leveraging the blockchain. Fireblocks’ platform and network provide the simplest and most secure way for companies to work with digital assets and is trusted by some of the largest financial institutions, banks, globally-recognized brands, and Web3 companies in the world, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more.
We are expanding our world-class product marketing team and looking for a high impact Senior Product Marketing Manager to help drive adoption and shape the markets for Treasury Management, Wallets, and Tokenization solutions. These are strategic hires: true change makers who bring creativity, leadership, and a drive to deliver results.
The Opportunity: We are looking for industry storytellers, inspiring leaders, and hands-on technical product marketers who are passionate about the role cryptocurrency and digital assets play in global financial markets. As part of the Fireblocks product marketing leadership team, you will define positioning, lead go-to-market strategy, and collaborate cross-functionally to demonstrate the value of Fireblocks’ solutions, platform, and network. This is an opportunity to make a significant impact by helping the largest enterprises, banks, and Web3 innovators build secure, scalable digital asset businesses.
What You’ll Do
- Drive Go-to-Market Strategy: Define and execute precision GTM strategies for new and existing solutions, driving pipeline growth, adoption, and revenue.
- Craft Messaging & Positioning: Develop clear, compelling, and competitive value propositions that speak to global enterprises, financial institutions, and Web3 companies.
- Shape the Product Roadmap: Refine customer insights, track competitive trends, and engage closely with Product teams to influence innovation.
- Enable Global Sales Teams: Develop nuanced content and enablement strategies tailored for regions, buyer personas, and use cases.
- Create Best-in-Class Content: Produce solution briefs, case studies, presentations, videos, and whitepapers that elevate awareness and educate the market.
- Lead Product Launches: Develop strategies to bring new products and capabilities to market with precision and impact.
- Thought Leadership: Represent Fireblocks at industry events, webinars, analyst briefings, and customer engagements.
- Measure & Optimize Performance: Define KPIs, monitor adoption metrics, and refine strategies for continual market impact.
What You’ll Bring
- 7+ years of Product Marketing experience with a focus on fintech, SaaS, cybersecurity, or blockchain industries.
- Industry Storytelling: Exceptional ability to simplify and elevate messaging for complex platforms within a highly dynamic ecosystem.
- Leadership: Experience building and leading teams, with a strong hands-on approach and willingness to roll up your sleeves.
- Market Expertise: Understanding of blockchain solutions, digital asset custody, treasury management, tokenization, and the evolving buyer ecosystem.
- Strategic & Tactical Agility: Entrepreneurial mindset with a track record of driving results through innovative strategies and flawless execution.
- Cross-Functional Influence: Proven ability to align Product, Sales, and Customer Success to deliver GTM excellence.
- Content Development: Strong writing, storytelling, and content creation skills to support marketing and enablement initiatives.
- Analytical Mindset: Ability to define success metrics and translate data into actionable insights.
- Passion for Blockchain: A deep interest in cryptocurrency, digital assets, and the blockchains powering global financial transformation.
Fireblocks' mission is to enable every business to easily and securely access digital assets and cryptocurrencies. In order to do that, we strongly believe our workforce should be as diverse as our clients, and this is why we embrace diversity and inclusion in all its forms.
Product Marketing Director, Banking employer: Fireblocks
Contact Detail:
Fireblocks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Director, Banking
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge in product marketing and digital assets. Whether it's a blog post or a video, let us see your passion and insights – it could catch the eye of hiring managers!
✨Tip Number 3
Prepare for interviews by researching the company and its products. We want to see you come in with ideas on how you can contribute to their go-to-market strategy. Tailor your approach to show you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our mission in the digital asset space.
We think you need these skills to ace Product Marketing Director, Banking
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Director role. Highlight your experience in fintech and blockchain, and show us how your skills align with our mission at Fireblocks.
Showcase Your Storytelling Skills: We’re looking for industry storytellers! Use your application to demonstrate how you can simplify complex concepts and craft compelling narratives that resonate with global enterprises and financial institutions.
Highlight Your Leadership Experience: Don’t forget to mention your leadership experience! We want to see how you've built and led teams in the past, so share specific examples of how you’ve driven results and fostered collaboration.
Apply Through Our Website: For the best chance of success, make sure to apply through our website. This way, we can easily track your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Fireblocks
✨Know Your Stuff
Make sure you’re well-versed in the world of digital assets and blockchain technology. Brush up on recent trends, key players, and how they relate to Fireblocks’ offerings. This will not only show your passion but also your ability to engage in meaningful conversations about the industry.
✨Craft Your Story
Prepare to articulate your journey in product marketing, especially within fintech or blockchain. Highlight specific achievements that demonstrate your leadership and strategic thinking. Use storytelling techniques to make your experiences relatable and impactful.
✨Showcase Your Analytical Skills
Be ready to discuss how you measure success in your previous roles. Bring examples of KPIs you’ve defined and how you’ve used data to drive decisions. This will illustrate your analytical mindset and ability to optimise performance, which is crucial for the role.
✨Engage with Questions
Prepare thoughtful questions that reflect your understanding of Fireblocks and its market position. Ask about their go-to-market strategies or how they envision the future of digital assets. This shows your genuine interest and helps you assess if the company aligns with your career goals.
