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For Companies At a Glance
- Tasks: Lead product marketing strategies and drive go-to-market initiatives for innovative digital asset solutions.
- Company: Fireblocks is a leading platform for secure digital asset management, trusted by top financial institutions globally.
- Benefits: Enjoy a full-time role with opportunities for remote work and a dynamic, inclusive culture.
- Why this job: Join a passionate team at the forefront of fintech, shaping the future of digital assets and blockchain technology.
- Qualifications: 10+ years in product marketing, especially in fintech or blockchain, with strong storytelling and analytical skills.
- Other info: Diversity and inclusion are core values at Fireblocks, fostering a vibrant workplace.
The predicted salary is between 43200 - 72000 £ per year.
The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways for leveraging the blockchain. Fireblocks’ platform and network provide the simplest and most secure way for companies to work with digital assets and it is trusted by some of the largest financial institutions, banks, globally-recognized brands, and Web3 companies in the world, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more.
About The Team
We’re expanding our world‑class product marketing team with a curious, versatile, and impact-seeking product marketer. Do you love the tech in tech product marketing? Are you a natural storyteller who happens to be passionate about the role digital assets play in the global financial markets? As part of the Fireblocks product marketing team, you'll define positioning, lead go-to-market strategy, and collaborate cross-functionally to demonstrate the value of Fireblocks’ solutions to a customer base equally excited about the market opportunity.
What You’ll Do
- Drive Go-to-Market Strategy: Define and execute precision GTM strategies for new and existing solutions, driving pipeline growth, adoption, and revenue.
- Become an Expert: Maintain competitive and market trend expertise for your dedicated verticals and product areas. To do this you will work closely with the competitive and research team, maintain an always-learning mentality, and attend events as needed and desired.
- Craft Messaging & Positioning: Develop clear, compelling, and competitive value propositions that speak to organizations across the financial ecosystem.
- Lead Product Launches: Develop strategies to bring new products and capabilities to market with precision and impact.
- Create Best-in-Class Content: Produce solution briefs, case studies, presentations, videos, and whitepapers that elevate awareness and educate the market.
- Enable Global Sales Teams: Develop nuanced content and enablement strategies tailored for regions, buyer personas, and use cases.
- Measure & Optimize Performance: Define KPIs, monitor adoption metrics, and refine strategies for continuous market impact.
- Influence the Product Roadmap: Refine customer insights, track competitive trends, and engage closely with Product teams to influence innovation.
- Thought Leadership: Represent Fireblocks at industry events, webinars, analyst briefings, and customer engagements.
What You’ll Bring
- 10+ years of Product Marketing experience with a focus on fintech or blockchain-related technologies.
- Industry Storytelling: exceptional ability to simplify and elevate messaging for complex platforms within a highly dynamic ecosystem.
- Market Knowledge: experience and interest in cryptocurrency, digital assets, and the blockchains powering global financial transformation.
- Strategic & Tactical Agility: entrepreneurial mindset with a track record of driving results through innovative strategies and flawless execution.
- Cross-Functional Influence: proven ability to align Product, Sales, and Customer Success to deliver GTM excellence.
- Content Development: strong writing, storytelling, and content creation skills to support marketing and enablement initiatives.
- Analytical Mindset: ability to define success metrics and translate data into actionable insights.
Fireblocks' mission is to enable every business to easily and securely access digital assets and cryptocurrencies. In order to do that, we strongly believe our workforce should be as diverse as our clients, and this is why we embrace diversity and inclusion in all its forms.
Product Marketing Director employer: Fireblocks
Contact Detail:
Fireblocks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Director
✨Tip Number 1
Familiarise yourself with the latest trends in fintech and blockchain technology. Attend industry events, webinars, and conferences to network and gain insights that can help you speak confidently about the market landscape during interviews.
✨Tip Number 2
Develop a strong understanding of Fireblocks' products and their unique value propositions. This will allow you to articulate how your experience aligns with their mission and how you can contribute to their go-to-market strategies.
✨Tip Number 3
Showcase your storytelling skills by preparing examples of how you've successfully communicated complex ideas in previous roles. Be ready to discuss specific campaigns or projects where your messaging made a significant impact.
✨Tip Number 4
Leverage your network to connect with current or former employees at Fireblocks. Gaining insider knowledge about the company culture and expectations can give you an edge in your application and interview process.
We think you need these skills to ace Product Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 10+ years of Product Marketing experience, especially in fintech or blockchain technologies. Use specific examples that demonstrate your ability to drive results through innovative strategies.
Craft a Compelling Cover Letter: In your cover letter, showcase your passion for digital assets and your storytelling skills. Explain how your background aligns with Fireblocks' mission and how you can contribute to their product marketing team.
Showcase Relevant Experience: When detailing your work history, focus on your experience with go-to-market strategies, content development, and cross-functional collaboration. Highlight any successful product launches or campaigns you've led.
Demonstrate Analytical Skills: Include examples of how you've defined success metrics and translated data into actionable insights. This will show your analytical mindset, which is crucial for the role at Fireblocks.
How to prepare for a job interview at Fireblocks
✨Showcase Your Industry Knowledge
Make sure to demonstrate your understanding of the fintech and blockchain sectors. Discuss recent trends, challenges, and opportunities in digital assets, as this will show your passion and expertise in the field.
✨Prepare Compelling Stories
As a product marketer, storytelling is key. Prepare examples of how you've successfully crafted messaging and positioned products in the past. Use specific metrics to highlight the impact of your strategies.
✨Understand Fireblocks' Value Proposition
Research Fireblocks thoroughly before the interview. Be ready to discuss how their platform stands out in the market and how you can contribute to enhancing their go-to-market strategies.
✨Demonstrate Cross-Functional Collaboration
Highlight your experience working with different teams, such as Product, Sales, and Customer Success. Share examples of how you've aligned these functions to achieve marketing excellence and drive results.
