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For Companies At a Glance
- Tasks: Drive go-to-market strategies and craft compelling messaging for digital asset solutions.
- Company: Join Fireblocks, a leader in secure digital asset management for top financial institutions.
- Benefits: Competitive salary, diverse culture, and opportunities for professional growth.
- Why this job: Make a real impact in the evolving world of cryptocurrency and blockchain technology.
- Qualifications: 7+ years in product marketing, especially in fintech or blockchain.
- Other info: Dynamic team environment with a focus on innovation and collaboration.
The predicted salary is between 54000 - 84000 £ per year.
The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways for leveraging the blockchain. Fireblocks’ platform and network provide the simplest and most secure way for companies to work with digital assets and is trusted by some of the largest financial institutions, banks, globally-recognized brands, and Web3 companies in the world.
We are expanding our world-class product marketing team and looking for a high impact Senior Product Marketing Manager to help drive adoption and shape the markets for Treasury Management, Wallets, and Tokenization solutions. These are strategic hires: true change makers who bring creativity, leadership, and a drive to deliver results.
The Opportunity: We are looking for industry storytellers, inspiring leaders, and hands-on technical product marketers who are passionate about the role cryptocurrency and digital assets play in global financial markets. As part of the Fireblocks product marketing leadership team, you will define positioning, lead go-to-market strategy, and collaborate cross-functionally to demonstrate the value of Fireblocks’ solutions, platform, and network. This is an opportunity to make a significant impact by helping the largest enterprises, banks, and Web3 innovators build secure, scalable digital asset businesses.
What You’ll Do
- Drive Go-to-Market Strategy: Define and execute precision GTM strategies for new and existing solutions, driving pipeline growth, adoption, and revenue.
- Craft Messaging & Positioning: Develop clear, compelling, and competitive value propositions that speak to global enterprises, financial institutions, and Web3 companies.
- Shape the Product Roadmap: Refine customer insights, track competitive trends, and engage closely with Product teams to influence innovation.
- Enable Global Sales Teams: Develop nuanced content and enablement strategies tailored for regions, buyer personas, and use cases.
- Create Best-in-Class Content: Produce solution briefs, case studies, presentations, videos, and whitepapers that elevate awareness and educate the market.
- Lead Product Launches: Develop strategies to bring new products and capabilities to market with precision and impact.
- Thought Leadership: Represent Fireblocks at industry events, webinars, analyst briefings, and customer engagements.
- Measure & Optimize Performance: Define KPIs, monitor adoption metrics, and refine strategies for continual market impact.
What You’ll Bring
- 7+ years of Product Marketing experience with a focus on fintech, SaaS, cybersecurity, or blockchain industries.
- Industry Storytelling: Exceptional ability to simplify and elevate messaging for complex platforms within a highly dynamic ecosystem.
- Leadership: Experience building and leading teams, with a strong hands-on approach and willingness to roll up your sleeves.
- Market Expertise: Understanding of blockchain solutions, digital asset custody, treasury management, tokenization, and the evolving buyer ecosystem.
- Strategic & Tactical Agility: Entrepreneurial mindset with a track record of driving results through innovative strategies and flawless execution.
- Cross-Functional Influence: Proven ability to align Product, Sales, and Customer Success to deliver GTM excellence.
- Content Development: Strong writing, storytelling, and content creation skills to support marketing and enablement initiatives.
- Analytical Mindset: Ability to define success metrics and translate data into actionable insights.
- Passion for Blockchain: A deep interest in cryptocurrency, digital assets, and the blockchains powering global financial transformation.
Fireblocks' mission is to enable every business to easily and securely access digital assets and cryptocurrencies. In order to do that, we strongly believe our workforce should be as diverse as our clients, and this is why we embrace diversity and inclusion in all its forms.
Product Marketing Director, Banking in London employer: Fireblocks
Contact Detail:
Fireblocks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Director, Banking in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fintech and blockchain space. Attend industry events, webinars, and meetups to meet potential employers and learn about job openings before they even hit the market.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge of product marketing in the digital asset space. Whether it's a blog post, a LinkedIn article, or even a video, let your passion for blockchain shine through and attract the right attention.
✨Tip Number 3
Tailor your approach! When reaching out to companies like Fireblocks, make sure to highlight how your skills align with their mission and values. Personalise your messages to show that you understand their needs and can contribute to their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team and contributing to the exciting world of digital assets.
We think you need these skills to ace Product Marketing Director, Banking in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Director role. Highlight your experience in fintech and blockchain, and show us how your skills align with our mission at Fireblocks.
Showcase Your Storytelling Skills: We’re looking for industry storytellers! Use your application to demonstrate how you can simplify complex concepts and craft compelling narratives that resonate with global enterprises and financial institutions.
Highlight Leadership Experience: As a high-impact role, we want to see your leadership chops. Share examples of how you've built and led teams, and how your hands-on approach has driven results in previous positions.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity to shape the future of digital assets.
How to prepare for a job interview at Fireblocks
✨Know Your Stuff
Make sure you brush up on your knowledge of blockchain, digital assets, and the fintech landscape. Familiarise yourself with Fireblocks' products and their unique selling points. This will not only help you answer questions confidently but also show your genuine interest in the role.
✨Craft Your Story
Prepare to share your journey in product marketing, especially any experiences related to fintech or blockchain. Highlight specific achievements that demonstrate your ability to drive go-to-market strategies and lead teams. A compelling narrative can set you apart from other candidates.
✨Showcase Your Leadership Skills
Be ready to discuss how you've built and led teams in the past. Share examples of how you've influenced cross-functional collaboration and driven results. Fireblocks is looking for change makers, so demonstrating your leadership style and impact is crucial.
✨Ask Insightful Questions
Prepare thoughtful questions about Fireblocks' future direction, product roadmap, and market challenges. This shows that you're not just interested in the position but are also thinking strategically about how you can contribute to the company's success.