Sales Director, TradFi & Banking London

The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways for leveraging the blockchain. Fireblocks’ platform and network provide the simplest and most secure way for companies to work with digital assets and it is trusted by some of the largest financial institutions, banks, globally-recognized brands, and Web3 companies in the world, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more.

Fireblocks is an enterprise-grade platform delivering a secure infrastructure for moving, storing, and issuing digital assets & cryptocurrency. At Fireblocks, we enable businesses to securely build, run and scale digital asset operations through the Fireblocks Network and MPC-based Wallet Infrastructure. Our next-generation multi-layer technology protects digital assets from cyber-attacks, internal collusion, and human error. Fireblocks is the only platform that provides insurance for digital assets in storage, transfer, and E&O. As of August 2025, we serve over 2400 institutional customers, have secured the transfer of over $10 trillion in digital assets, and are the world's highest-valued digital asset infrastructure company, with over $1 billion raised. Our mission is simple: Enable every business to easily and securely support digital assets & cryptocurrencies.

This team focuses on expanding Fireblocks’ footprint across banks and large regulated financial institutions throughout the EMEA region. This is an individual contributor role responsible for driving enterprise-level sales in one of Fireblocks’ most strategic verticals. You’ll work closely with internal teams across Sales Engineering, Business Development, Product, and Marketing to deliver innovative digital asset solutions to traditional financial institutions.

What You’ll Do:

• Achieve and exceed monthly and quarterly revenue targets within your region.
• Drive new business with Tier 1 and Tier 2 banks and expand existing relationships.
• Manage the end-to-end sales process — from prospecting to negotiation and closing.
• Build and maintain strong relationships with key stakeholders, including C-suite, risk, compliance, and innovation teams.
• Collaborate closely with the BDR, GTM, and Product teams to develop and execute effective go-to-market strategies.
• Accurately update and maintain customer information in Fireblocks’ CRM.
• Work cross-functionally to ensure seamless delivery and account coverage.

What You’ll Bring:

• Enterprise sales experience in financial services, fintech, or institutional software.
• Proven success selling to banks, custodians, or large regulated financial institutions.
• Strong understanding of banking procurement processes, including RFPs, compliance, and multi-stakeholder decision-making.
• Exposure to or strong interest in digital assets, tokenization, and blockchain technology.
• Demonstrated ability to navigate complex sales cycles and build strategic, long-term client relationships.
• Entrepreneurial and self-driven mindset with the ability to work autonomously in a fast-paced, matrixed environment.
• Excellent communication and presentation skills, with the ability to translate technical value into business outcomes.

We have a comprehensive onboarding and training program for all new employees. We are looking for those who want to work with some of the industry's most talented contributors. We’re looking for you to bring a track record of success and experience of closing complex deals within the financial services or fintech sector. Fireblocks' mission is to enable every business to easily and securely access digital assets and cryptocurrencies. In order to do that, we strongly believe our workforce should be as diverse as our clients, and this is why we embrace diversity and inclusion in all its forms.

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