At a Glance
- Tasks: Lead innovative marketing strategies to drive brand growth and customer engagement.
- Company: Join Fireaway, one of the UK's fastest-growing pizza brands with a community focus.
- Benefits: Competitive salary, bonus structure, and a dynamic work culture.
- Other info: Opportunity to collaborate with a passionate team and make a real impact.
- Why this job: Shape a national brand while working in a fast-paced, high-growth environment.
- Qualifications: Proven experience in QSR marketing and strong leadership skills required.
The predicted salary is between 60000 - 80000 £ per year.
About Us
Fireaway is one of the UK’s fastest-growing pizza brands, serving high-quality pizza made from authentic Italian family recipes at great value, with a local twist. With a focus on community, customer experience, and consistency, we’re seeking a bold, strategic, and hands-on Head of Marketing to drive our next phase of growth.
Role Overview
We are looking for an ambitious Head of Marketing to scale our strategy across local stores and national campaigns. You will drive brand awareness, customer acquisition, retention, and franchise growth through innovative marketing initiatives. You will lead a small, high-performing team and be hands-on across multiple initiatives, executing key campaigns while shaping long-term strategy. The ideal candidate is strategically minded with a solid understanding of commercial fundamentals, data-driven, and experienced in QSR marketing and digital platforms. You will optimise customer experiences, collaborate with other teams to leverage food trends and ensure marketing delivers measurable results. This role is perfect for someone who thrives in a fast-paced, high-growth environment and can combine strategic leadership with hands-on execution to drive growth and brand impact.
Key Responsibilities:
- Strategy & Leadership
- Develop and execute a comprehensive marketing strategy aligned with business goals and growth targets.
- Build and lead a high-performing marketing team, including in-house staff and external contractors (digital, content, creative, PR, and local marketing).
- Collaborate closely with Business Development Managers to drive local marketing initiatives that support store growth.
- Establish marketing KPIs, reporting frameworks and performance dashboards.
- Work closely with senior leadership to ensure marketing is aligned with operations, sales, franchise growth plans, and menu strategy.
- Apply commercial acumen to ensure all marketing spend drives maximum ROI and revenue growth, making every pound work hard.
- Brand & Creative
- Own and evolve the brand identity, positioning, and messaging.
- Lead creative development across campaigns, packaging, and store assets.
- Work closely with the menu team to drive creativity, innovation, and ensure food trends are factored into marketing planning.
- Ensure consistent brand standards across all touchpoints and locations.
- Manage brand partnerships, influencer collaborations, and strategic marketing alliances.
- Digital & Performance Marketing
- Manage the brand website and apps, ensuring seamless user experience (UI/UX) and integration with third-party platforms.
- Lead all digital marketing efforts, including paid social, search, display and email marketing campaigns.
- Oversee CRM and email marketing strategy to drive repeat sales and customer loyalty.
- Optimise customer acquisition cost (CAC) and lifetime value (LTV).
- Implement data-driven growth strategies and conversion rate optimisation initiatives.
- Aggregator & Partner Management
- Develop and implement strong strategies for all aggregator platforms to win with delivery and unlock profitable growth.
- Build a deep understanding of aggregator business models and operations to maximise revenue opportunities.
- Monitor aggregator performance, adjust campaigns and promotions, and implement strategies to improve ROI.
- Collaborate with internal teams and franchisees to align aggregator activity with local and national marketing plans.
- Customer Acquisition & Retention
- Build and execute customer acquisition strategies to drive footfall, delivery, and collection.
- Develop loyalty and retention programs to increase repeat purchase frequency.
- Create local marketing strategies and provide franchisees with campaigns, tools, and guidance.
- Collaborate with Business Development, Data, and Menu teams to segment stores and tailor marketing plans per store profile.
- Campaign Planning & Execution
- Plan and manage seasonal and promotional campaigns that deliver measurable results at both local and national levels.
- Coordinate marketing launches across all channels, including in-store, digital, and PR.
- Monitor performance and iterate quickly to maximise ROI.
- Stakeholder Management
- Work closely with Operations, Finance, and Supply Chain to ensure marketing activity is aligned with capacity and profitability.
- Support franchise marketing initiatives and provide guidance on local marketing execution.
- Manage external agencies and suppliers effectively to ensure quality, efficiency, and impact.
Experience & Skills
- Proven experience as a Head of Marketing or senior marketing role, ideally within QSR, pizza, or fast-casual brands.
- Strong track record in digital performance marketing, local marketing, brand building, and customer acquisition.
- Commercially savvy, able to make marketing spend deliver measurable ROI and drive sales growth.
- Strong understanding of aggregator platforms, their business models, and how to drive incremental sales through them.
- Strong understanding of multi‑location or franchise marketing.
- Experience managing a team in a fast-paced, high-growth environment.
- Comfortable working hands-on while leading by example.
- Strong website and app literacy, capable of managing UX/UI and integrating third-party platforms.
- Excellent understanding of food trends and experience working closely with menu teams to integrate trends into marketing strategy.
- Data-driven mindset with strong analytical skills and experience using marketing analytics tools.
- Excellent communication, leadership, and stakeholder management skills.
- Strong creative vision with the ability to execute campaigns end-to-end.
What We Offer
- A pivotal role in one of the UK’s most exciting food brands.
- Freedom to shape and elevate a rapidly growing national brand.
- Competitive salary + bonus structure.
- A dynamic, supportive, and energetic culture.
Head of Marketing in Milton Keynes employer: FIREAWAY PIZZA
At Fireaway, we pride ourselves on being one of the UK’s fastest-growing pizza brands, offering a vibrant work culture that champions creativity and innovation. As the Head of Marketing, you will enjoy a competitive salary and bonus structure while leading a passionate team in a dynamic environment that values community and customer experience. With ample opportunities for professional growth and the freedom to shape our national brand, Fireaway is an excellent employer for those looking to make a meaningful impact in the food industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Milton Keynes
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and campaigns. This is your chance to showcase your creativity and strategic thinking, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and think about how you can contribute to their growth. Bring fresh ideas to the table – they’ll love your enthusiasm!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Fireaway. Let’s make some pizza magic happen together!
We think you need these skills to ace Head of Marketing in Milton Keynes
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about joining Fireaway and making a difference in the marketing landscape.
Tailor Your CV:Make sure to customise your CV to highlight relevant experience that aligns with the Head of Marketing role. We love seeing how your past achievements can contribute to our growth and success!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to read and understand. No need for fluff!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Fireaway.
How to prepare for a job interview at FIREAWAY PIZZA
✨Know Your Stuff
Before the interview, dive deep into Fireaway's brand identity and values. Familiarise yourself with their marketing strategies and recent campaigns. This will not only show your genuine interest but also help you align your vision with theirs.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in fast-paced environments. Highlight specific campaigns where your strategic thinking and hands-on execution made a measurable impact. This is crucial for a role that demands both leadership and creativity.
✨Be Data-Driven
Since the role requires a strong understanding of data analytics, come prepared with insights from your previous experiences. Discuss how you've used data to optimise marketing spend and improve ROI. This will demonstrate your commercial acumen and analytical mindset.
✨Engage with Food Trends
Fireaway values innovation and creativity in their marketing. Be ready to discuss current food trends and how they can be integrated into marketing strategies. Show them that you’re not just a marketer, but someone who understands the culinary landscape and can leverage it for brand growth.
