At a Glance
- Tasks: Lead innovative marketing campaigns to support the health and wellbeing of the fire services community.
- Company: Fire Fighters Charity, dedicated to supporting UK fire services with a growing impact.
- Benefits: Flexible working, great employee benefits, and a chance to make a real difference.
- Other info: Collaborative environment with national visibility and influence.
- Why this job: Join us to amplify our story and engage more people in our vital mission.
- Qualifications: Proven experience in marketing, creativity, and a passion for purpose-driven work.
The predicted salary is between 46310 - 56602 £ per year.
About us Fire Fighters Charity supports the health and wellbeing of the UK fire services community. We provide healthcare, wellbeing and practical support through our three centres, online and with specialist partners. We have a national footprint and we are growing and changing fast. After our best year ever in 2025/26, we have a new strategy, a new brand and ambitious plans to reach many more people. To achieve that, more people need to know who we are, what we do and how to get involved. That is where you come in.
Why join us? This is a great time to join our talented Fundraising & Engagement colleagues at Fire Fighters Charity as Head of Campaigns & Marketing Communications - at a point when marketing and communications can make a very visible difference to our reach, our income and the number of people we support. We have a powerful story to tell. Now we need to make sure more people hear it, understand it and know how they can engage with us. Reporting to the Director of Fundraising & Engagement, this is a broad and influential role, combining strategic marketing, integrated campaigns, brand, digital communications, storytelling, media and internal and external communications. You will shape how people see, understand and experience us. You will also build a marketing and communications function that is creative, ambitious, audience-led and commercially disciplined. You will have the autonomy to make a real difference, working with talented colleagues across fundraising, engagement, services and the wider organisation.
The opportunity Marketing is at the heart of this role. We need someone who understands audiences, behaviour, propositions, channels, campaigns and conversion - and who can bring together creativity and commercial discipline to make our brand work harder for the health and wellbeing of the UK fire services community and their families. You will lead our marketing and communications, managing a team of talented people across marketing, campaigns, digital, storytelling, website, media and communications. You will develop and deliver an ambitious, insight-led marketing strategy that increases awareness, drives engagement and action, supports fundraising and income generation, and ultimately helps more people access our services. You will lead integrated, multi-channel campaigns that turn awareness into action. You will bring together paid, owned and earned channels, using audience insight, creativity and data to reach the people who need us and the people who support us. Alongside this, you will provide strategic leadership for storytelling, media and external communications, internal communications and reputation management. You will lead our brand, digital and social media strategy, making sure our website and digital channels reach and engage priority audiences. You will use social media not simply as a publishing channel, but as a powerful way to build communities, amplify the voices of those who serve and have served, tell their stories and drive action in support of their health and wellbeing, now more than ever. Could you help us reach more people, tell better stories and give the fire services community the care their courage deserves?
What you’ll bring You will be an experienced marketing and communications leader and you:
- Are creative and curious
- Are commercially aware and very capable in using data
- Can move comfortably between strategy and execution
- Know that great marketing and communication starts with understanding people and are skilful in continually understanding audiences in a structured and systematic way
- Are a powerful storyteller
- Have relevant experience in healthcare, charity, public service or another purpose-led environment
- Are energised by the opportunity to use your skills to make an important cause noticed, attractive and compelling
What we offer An interesting and inspiring cause with growing prominence and importance. A role with national visibility and influence and the potential to make a big difference. A supportive and collaborative senior leadership and management environment. Great employee benefits and flexible working.
How to apply If you are excited by this opportunity, we would love to hear from you. Please click the apply button where you will be asked to provide a covering letter and your CV.
Closing date: 31 August 2026 at Midnight
Selection process First stage interviews will be held online on either 3 September 2026 or 4 September 2026. Formal final panel interviews will be held in person in London on 17 September 2026.
Head of Campaigns & Marketing Communications employer: Fire Fighters Charity
Fire Fighters Charity is an exceptional employer, offering a fully remote role that allows you to make a significant impact on the lives of individuals in acute emotional distress. With a strong commitment to employee growth and a culture of continuous improvement, you will lead a dedicated team of clinicians while enjoying the flexibility of remote work and the opportunity to contribute to the well-being of the fire services community. Join us to be part of a mission-driven organisation that values your expertise and fosters a supportive work environment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Campaigns & Marketing Communications
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Fire Fighters Charity and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Fire Fighters Charity are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Fire Fighters Charity on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Fire Fighters Charity. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Campaigns & Marketing Communications
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Fire Fighters Charity. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Fire Fighters Charity:Show us that you’ve done your homework! In your application, briefly mention what you admire about Fire Fighters Charity’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Fire Fighters Charity
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Fire Fighters Charity will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Fire Fighters Charity, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
