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- Tasks: Lead the marketing strategy and execution for a dynamic fintech company.
- Company: Join a rapidly growing fintech organisation focused on simplifying recurring payments.
- Benefits: Enjoy competitive pay, hybrid work options, and a collaborative culture.
- Why this job: Be part of an innovative team driving impactful marketing campaigns in a fast-paced environment.
- Qualifications: 7+ years in B2B marketing, preferably in fintech or tech-driven sectors.
- Other info: Opportunity to shape the marketing function in a business with real momentum.
The predicted salary is between 43200 - 72000 £ per year.
A rapidly growing fintech organisation that specialises in building customer-focused solutions to simplify recurring payments. With a strong emphasis on innovation and collaboration, the company operates in a dynamic environment where strategic thinking and agility are highly valued.
Your primary role involves taking charge of the entire marketing strategy and execution, from brand to lead generation. You are required to align marketing goals with the overall business objectives, working closely with leadership teams across departments. You will be responsible for managing, guiding, and inspiring a high-performing marketing team to drive impactful campaigns. Administering a data-driven approach to budget allocation and performance analysis is expected. Your role also involves implementing full-funnel marketing campaigns across digital channels, paid media, events, and ABM initiatives. Ensuring brand consistency and messaging across all customer touchpoints and external communications is crucial. You are expected to oversee PR, communications, and thought leadership strategies to strengthen the brand's market position. Monitoring market trends and using competitive insights to keep marketing efforts ahead of the curve is essential.
Expectations & Requirements:
- Experience of 7+ years in B2B marketing within fintech, SaaS, or a technology-driven business.
- Experience managing cross-functional marketing initiatives that drive pipeline and revenue.
- Skilled in brand development, content strategy, product marketing, digital performance, and campaign management.
- Deliver measurable marketing results with a strong focus on ROI.
- Ensure quality projects are delivered within defined timelines, with an eye for detail and execution.
- Demonstrate strong communication and stakeholder engagement abilities.
Additional Information:
- Opportunity to lead the marketing function in a fast-growing business with real momentum.
- Collaborative and agile work culture with a focus on innovation.
- Competitive compensation, growth potential, and hybrid working (3 days/week in the London office).
You can apply directly or send us an email at.
Head of Marketing employer: FinTop Consulting
Contact Detail:
FinTop Consulting Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Research the company thoroughly before your interview. Understand their products, target audience, and recent marketing campaigns. This will help you tailor your responses and demonstrate your genuine interest in their mission.
✨Tip Number 2
Network with current or former employees on platforms like LinkedIn. They can provide valuable insights into the company culture and expectations for the Head of Marketing role, which can give you an edge during discussions.
✨Tip Number 3
Prepare to discuss specific metrics and results from your previous marketing campaigns. Highlight how your data-driven approach has led to measurable success, as this aligns with the company's focus on ROI and performance analysis.
✨Tip Number 4
Showcase your leadership skills by preparing examples of how you've inspired and managed teams in the past. The ability to guide a high-performing marketing team is crucial for this role, so be ready to discuss your management style and successes.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B marketing, particularly within fintech or technology-driven businesses. Emphasise your leadership roles and any successful campaigns you've managed.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for technology and growth. Discuss how your strategic thinking aligns with the company's goals and mention specific examples of how you've driven measurable results in previous roles.
Showcase Relevant Skills: In your application, clearly outline your skills in brand development, content strategy, and digital performance. Use metrics to demonstrate your success in these areas, as the company values data-driven approaches.
Highlight Team Leadership Experience: Since the role involves managing a high-performing marketing team, be sure to include examples of how you've inspired and guided teams in the past. Mention any cross-functional initiatives you've led that resulted in significant outcomes.
How to prepare for a job interview at FinTop Consulting
✨Showcase Your Leadership Skills
As a Head of Marketing, you'll need to demonstrate your ability to lead and inspire a team. Prepare examples of how you've successfully managed teams in the past, focusing on your leadership style and the results achieved.
✨Align with Business Objectives
Understand the company's overall business goals and be ready to discuss how your marketing strategies can align with these objectives. This shows that you are not just focused on marketing but also on contributing to the company's success.
✨Emphasise Data-Driven Decision Making
Be prepared to talk about how you've used data to inform your marketing strategies. Discuss specific metrics you've tracked and how they influenced your decisions, as this role requires a strong focus on ROI and performance analysis.
✨Stay Ahead of Market Trends
Research current trends in fintech and B2B marketing. Be ready to share insights on how these trends could impact the company's marketing strategy, demonstrating your proactive approach and industry knowledge.
