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- Tasks: Lead email marketing strategies and automation for a cutting-edge fintech company.
- Company: Join OFP Funding, a fast-growing UK-based trading firm revolutionising finance with innovative funding models.
- Benefits: Enjoy remote work flexibility and competitive pay of €2,000–€2,500/month.
- Why this job: Be part of a dynamic team driving impactful marketing in a high-growth environment.
- Qualifications: 5+ years in email marketing, advanced Klaviyo skills, and strong analytical abilities required.
- Other info: Ideal for self-starters looking to make a mark in the fintech industry.
OFP Funding is a rapidly expanding UK-based proprietary trading company that is revolutionizing the field via its instant funding model. Generating over €7M in revenue by 2024, OFP is dedicated to making professional trading more accessible by dismantling outdated barriers. The firm operates with the agility of a startup and the ambitions of a global fintech. Marketing plays a critical role in OFP’s business model, inherently connected to revenue through conversion funnels, affiliate programs, and automated retention strategies.
As OFP expands, we seek a seasoned and independent Email Performance & Automation Leader to oversee our key owned channels—email, WhatsApp, and SMS—and to develop a performance-driven lifecycle engine.
Your Responsibilities
- Exercise complete control over email marketing via Klaviyo: construct automated flows, orchestrate campaigns, establish segments, and consistently execute A/B tests and optimizations.
- Utilize Spoki for WhatsApp and SMS marketing, ensuring seamless integration with Klaviyo and preparing for future tools and workflows.
- Examine data from internal and external systems to reveal patterns, monitor funnel performance, and drive optimization.
- Develop and maintain advanced audience segmentation and trigger-based communication to enhance retention and increase LTV.
- Compile detailed performance reports across channels, recording all essential metrics and providing data-driven insights.
- Ensure that all campaign activity reflects product updates and strategic business priorities, with close alignment on timing and content.
- Analyze industry benchmarks to identify growth drivers and remain competitive.
- Collaborate cross-functionally with content and design, while maintaining full accountability over delivery and outcomes.
- Navigate OFP’s unique e-commerce infrastructure (not based on Shopify or standard CMS), utilizing exports, integrations, and tailored solutions.
- Infuse structured thinking into a high-growth, fast-paced atmosphere with minimal pre-existing processes.
What We’re Looking For
- A technically adept marketer who excels in autonomous, practical roles.
- An individual who has built and expanded marketing automation from the ground up, preferably in startup or scaleup environments.
- A strategic doer with a high bias for action, robust analytical instincts, and a methodical mindset.
- A team collaborator capable of operating amidst ambiguity, assuming ownership, and delivering measurable business results.
Requirements
- Over 5 years of hands-on experience in email marketing and lifecycle strategy.
- Advanced proficiency in Klaviyo, including flow construction, segmentation, event setup, and third-party integrations.
- Strong grasp of APIs and webhooks; able to read documentation and implement basic connections autonomously.
- Prior experience with Spoki or similar tools for WhatsApp/SMS marketing, preferably linked to Klaviyo or another ESP.
- Superior English communication skills, both written and spoken.
- Strong data proficiency: confident managing raw performance data, Excel, and basic pivot reporting.
- Demonstrated ability to adapt strategies based on benchmarks, user insights, and channel performance.
- Experience with non-standard e-commerce configurations (custom platforms, internal CMS, etc.).
Bonus Points
- Prior exposure to trading, fintech, or comparably regulated digital industries.
- Knowledge of SQL, Looker, Tableau, or Google Sheets automation.
- Proficiency in crafting or adjusting high-converting marketing copy as required.
Remote Email Marketing & Automation Specialist in Cutting-Edge Fintech employer: FintekMarkets
Contact Detail:
FintekMarkets Recruiting Team
mastrohr@pro-pec.it
StudySmarter Expert Advice 🤫
We think this is how you could land Remote Email Marketing & Automation Specialist in Cutting-Edge Fintech
✨Tip Number 1
Familiarise yourself with Klaviyo and its features, especially flow construction and segmentation. Since this role requires advanced proficiency in Klaviyo, demonstrating your knowledge through practical examples or case studies during interviews can set you apart.
✨Tip Number 2
Showcase your experience with data analysis by preparing to discuss specific metrics you've tracked in previous roles. Highlight how you've used data to optimise email campaigns and improve performance, as this is crucial for the position.
✨Tip Number 3
Research OFP Funding's unique e-commerce infrastructure and be ready to discuss how your skills can adapt to non-standard platforms. This shows your initiative and understanding of their business model, which can impress the hiring team.
✨Tip Number 4
Network with professionals in the fintech and trading sectors to gain insights into industry trends. This knowledge can help you tailor your approach and demonstrate your passion for the field during interviews.
We think you need these skills to ace Remote Email Marketing & Automation Specialist in Cutting-Edge Fintech
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in email marketing and automation. Focus on your proficiency with Klaviyo and any similar tools, as well as your ability to analyse data and optimise campaigns.
Craft a Compelling Cover Letter: In your cover letter, emphasise your hands-on experience in building marketing automation from the ground up. Mention specific achievements that demonstrate your strategic thinking and ability to drive measurable results.
Showcase Technical Skills: Clearly outline your technical skills related to APIs, webhooks, and any experience with non-standard e-commerce configurations. This will show that you can navigate OFP’s unique infrastructure effectively.
Highlight Collaboration Experience: Since the role requires cross-functional collaboration, include examples of how you've worked with content and design teams in the past. This will illustrate your ability to operate in a team-oriented environment.
How to prepare for a job interview at FintekMarkets
✨Showcase Your Technical Skills
Make sure to highlight your advanced proficiency in Klaviyo and any experience with Spoki or similar tools. Be prepared to discuss specific examples of how you've constructed automated flows, orchestrated campaigns, and executed A/B tests.
✨Demonstrate Data Proficiency
Since the role requires strong data management skills, come ready to discuss how you've used data to drive marketing decisions. Bring examples of performance reports you've compiled and how you've adapted strategies based on insights from raw performance data.
✨Emphasise Your Autonomy and Strategic Thinking
This position values independent thinkers who can operate in a fast-paced environment. Share instances where you've taken ownership of projects, navigated ambiguity, and delivered measurable results, especially in startup or scaleup settings.
✨Prepare for Cross-Functional Collaboration
As collaboration is key in this role, think of examples where you've worked closely with content and design teams. Be ready to discuss how you ensured alignment on timing and content for campaigns, showcasing your ability to work effectively across different functions.
