At a Glance
- Tasks: Lead email marketing and automation strategies using Klaviyo, WhatsApp, and SMS.
- Company: Join a fast-growing fintech company revolutionising trading accessibility.
- Benefits: Competitive salary, remote work, and the chance to shape marketing strategies.
- Other info: Collaborate with a passionate team in a startup-like atmosphere.
- Why this job: Make a real impact in a dynamic environment with cutting-edge technology.
- Qualifications: 5+ years in email marketing, strong analytical skills, and experience with Klaviyo.
The predicted salary is between 24000 - 30000 £ per year.
OFP Funding is a rapidly expanding UK-based proprietary trading company that is revolutionizing the field via its instant funding model. Generating over €7M in revenue by 2024, OFP is dedicated to making professional trading more accessible by dismantling outdated barriers. The firm operates with the agility of a startup and the ambitions of a global fintech. Marketing plays a critical role in OFP’s business model, inherently connected to revenue through conversion funnels, affiliate programs, and automated retention strategies.
As OFP expands, we seek a seasoned and independent Email Performance & Automation Leader to oversee our key owned channels—email, WhatsApp, and SMS—and to develop a performance-driven lifecycle engine.
Your Responsibilities
- Exercise complete control over email marketing via Klaviyo: construct automated flows, orchestrate campaigns, establish segments, and consistently execute A/B tests and optimizations.
- Utilize Spoki for WhatsApp and SMS marketing, ensuring seamless integration with Klaviyo and preparing for future tools and workflows.
- Examine data from internal and external systems to reveal patterns, monitor funnel performance, and drive optimization.
- Develop and maintain advanced audience segmentation and trigger-based communication to enhance retention and increase LTV.
- Compile detailed performance reports across channels, recording all essential metrics and providing data-driven insights.
- Ensure that all campaign activity reflects product updates and strategic business priorities, with close alignment on timing and content.
- Analyze industry benchmarks to identify growth drivers and remain competitive.
- Collaborate cross-functionally with content and design, while maintaining full accountability over delivery and outcomes.
- Navigate OFP’s unique e-commerce infrastructure (not based on Shopify or standard CMS), utilizing exports, integrations, and tailored solutions.
- Infuse structured thinking into a high-growth, fast-paced atmosphere with minimal pre-existing processes.
What We’re Looking For
- A technically adept marketer who excels in autonomous, practical roles.
- An individual who has built and expanded marketing automation from the ground up, preferably in startup or scaleup environments.
- A strategic doer with a high bias for action, robust analytical instincts, and a methodical mindset.
- A team collaborator capable of operating amidst ambiguity, assuming ownership, and delivering measurable business results.
Requirements
- Over 5 years of hands-on experience in email marketing and lifecycle strategy.
- Advanced proficiency in Klaviyo, including flow construction, segmentation, event setup, and third-party integrations.
- Strong grasp of APIs and webhooks; able to read documentation and implement basic connections autonomously.
- Prior experience with Spoki or similar tools for WhatsApp/SMS marketing, preferably linked to Klaviyo or another ESP.
- Superior English communication skills, both written and spoken.
- Strong data proficiency: confident managing raw performance data, Excel, and basic pivot reporting.
- Demonstrated ability to adapt strategies based on benchmarks, user insights, and channel performance.
- Experience with non-standard e-commerce configurations (custom platforms, internal CMS, etc.).
Bonus Points
- Prior exposure to trading, fintech, or comparably regulated digital industries.
- Knowledge of SQL, Looker, Tableau, or Google Sheets automation.
- Proficiency in crafting or adjusting high-converting marketing copy as required.
Remote Email Marketing & Automation Specialist in Cutting-Edge Fintech in Cardiff employer: FintekMarkets
OFP Funding is an exceptional employer, offering a dynamic remote work environment that fosters innovation and collaboration in the fintech sector. With a strong focus on employee growth, OFP provides opportunities for professional development and encourages autonomy in roles, making it an ideal place for those looking to make a significant impact in a fast-paced industry. The company's commitment to dismantling barriers in trading and its agile startup culture create a unique and rewarding workplace for passionate individuals.
StudySmarter Expert Advice🤫
We think this is how you could land Remote Email Marketing & Automation Specialist in Cutting-Edge Fintech in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for FintekMarkets and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like FintekMarkets are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with FintekMarkets on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at FintekMarkets. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Remote Email Marketing & Automation Specialist in Cutting-Edge Fintech in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit FintekMarkets. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of FintekMarkets:Show us that you’ve done your homework! In your application, briefly mention what you admire about FintekMarkets’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at FintekMarkets
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at FintekMarkets will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At FintekMarkets, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
