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For Companies At a Glance
- Tasks: Lead product marketing for insurance, creating strategies and materials to drive sales.
- Company: FintechOS is a global leader in fintech innovation, simplifying financial product launches.
- Benefits: Join a diverse team with a focus on equality and impactful work in a fast-paced environment.
- Why this job: Make a difference in the fintech industry while collaborating with talented professionals.
- Qualifications: 5+ years in B2B product marketing, especially in insurance; strong communication skills required.
- Other info: Venture-backed with an international client base, co-headquartered in New York and London.
The predicted salary is between 48000 - 84000 £ per year.
Insurance Product & Solution Marketing Manager
Who We Are in a Nutshell
Hi, we are FintechOS ! We are the global leader in fintech enablement, with a mission to make fintech innovation available to every company.
The FintechOS platform simplifies and accelerates the launching, servicing, and expansion of financial products and services, helping businesses recognize value up to ten times sooner than with other approaches. With FintechOS, banks, insurance providers, and other companies can get up and running with new financial solutions in as little as 12 weeks .
About the Role
We are looking for an experienced Product Marketer to help expand FintechOS’ mission across verticals and use cases.
You will lead product marketing for the insurance practice at FintechOS, working with teams across marketing and sales to share insights, create alignment, and ensure we sell the right product to the right audience. You will also work with Product to ensure our roadmap is aligned with our buyers’ evolving needs.
What You\’ll Be Doing:
- Build a deep understanding of our insurance customers’ pains and needs, the market, vertical markets, and the competition across insurance in the regions in which FintechOS does business.
- Lead interactions with analysts , take part in briefings and inquiries.
- Define highest-fit use cases for insurance , target segments, ideal customer profiles, buyer personas, and value propositions to build repeatable sales and marketing motions .
- Validate hypotheses through customer interviews, data analysis, and testing .
- Create Go-To-Market strategies and plans , working collaboratively with key stakeholders across the business (regional marketing directors, sales, pre-sales, professional services, product management).
- Develop effective materials and tools to support the sales process.
- Manage and create content to support insurance go-to-market plans and campaigns, including whitepapers, presentations, guides, product videos, customer success stories, blog posts, e-books, infographics, webinars, data sheets, and more .
- Identify insurance industry trends, competitive activities, and market changes to provide input that helps improve the FintechOS platform and its positioning.
- Work with sales and product management teams to uncover new market segments, scenarios, and use cases , define new offers, and influence roadmap decisions .
What You’ll Have:
- 5+ years of relevant experience in B2B product marketing within the insurance industry and/or vertical/solution marketing experience in platform products.
- Relevant experience in positioning, messaging, and marketing complex platform products .
- Strong understanding of the technology landscape , with the ability to leverage market, customer, and competitive insights to identify opportunities and solve problems.
- Proven ability to drive product launches and formulate B2B go-to-market strategies .
- A strategic mindset and pragmatic attitude – the ability to translate ideas into action and manage multiple projects and priorities concurrently while demonstrating flexibility and creativity.
- Strong communication and interpersonal skills , with the ability to facilitate alignment between teams and be a true team player .
Our Culture
- We are a highly motivated bunch of people, taking on a huge technical challenge in one of the biggest industries in the world. We understand that our work impacts millions of people globally .
- At FintechOS, we strive to be the place where a diverse mix of talented people want to come, stay, and do their best work. Our commitment to diversity and inclusion is reflected in our people, our partners, and our customers.
- We are fully focused on equality and believe deeply in diversity of race, gender, sexual orientation, religion, ethnicity, national origin , and all the wonderful characteristics that make us different.
Quick Facts
- We are a venture-backed business , co-headquartered in New York and London .
- We have an international client base , serving customers in North America and Europe .
- Our partners include both niche consulting agencies and global consulting firms & systems integrators , including Deloitte, EY, and PWC .
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Software Development
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Insurance Product & Solution Marketing Manager employer: FintechOS
Contact Detail:
FintechOS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Insurance Product & Solution Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends in the insurance industry. Understanding current market dynamics and customer needs will help you demonstrate your expertise during interviews and discussions.
✨Tip Number 2
Network with professionals in the fintech and insurance sectors. Attend industry events, webinars, or online forums to connect with potential colleagues and gain insights that can set you apart from other candidates.
✨Tip Number 3
Prepare to discuss specific examples of successful product marketing strategies you've implemented in the past. Highlighting your experience with B2B marketing in the insurance space will showcase your fit for the role.
✨Tip Number 4
Research FintechOS thoroughly. Understand their platform, mission, and recent developments to tailor your conversations and show genuine interest in contributing to their goals.
We think you need these skills to ace Insurance Product & Solution Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you have a clear understanding of the responsibilities and requirements of the Insurance Product & Solution Marketing Manager position. Tailor your application to highlight relevant experiences that align with the job description.
Highlight Relevant Experience: Emphasize your 5+ years of experience in B2B product marketing within the insurance industry. Provide specific examples of how you've successfully driven product launches and developed go-to-market strategies.
Showcase Your Skills: Demonstrate your strong communication and interpersonal skills in your application. Mention instances where you've facilitated alignment between teams or managed multiple projects effectively.
Tailor Your Documents: Customize your CV and cover letter to reflect the language and key points from the job description. Use terms like 'strategic mindset' and 'pragmatic attitude' to resonate with the company's culture and values.
How to prepare for a job interview at FintechOS
✨Understand the Insurance Landscape
Make sure to research the current trends and challenges in the insurance industry. Being able to discuss these insights during your interview will demonstrate your deep understanding of the market and how it relates to FintechOS's mission.
✨Showcase Your Product Marketing Experience
Prepare specific examples from your past roles where you successfully led product marketing initiatives, especially in B2B contexts. Highlight your experience with go-to-market strategies and how you've aligned products with customer needs.
✨Communicate Your Strategic Mindset
Be ready to discuss how you approach problem-solving and project management. Share instances where you've translated complex ideas into actionable plans, showcasing your ability to manage multiple priorities effectively.
✨Emphasize Team Collaboration Skills
Since this role requires working closely with various teams, prepare to talk about your experiences in facilitating alignment between different stakeholders. Highlight your interpersonal skills and how they have contributed to successful outcomes in previous projects.
