At a Glance
- Tasks: Drive organic growth through ASO, SEO, and CRO strategies for fintech products.
- Company: Join a dynamic UK fintech revolutionising banking in emerging markets.
- Benefits: Competitive salary, share options, and fully remote work.
- Other info: Be part of a talented international team with excellent career growth opportunities.
- Why this job: Shape the future of banking while having fun and making a real impact.
- Qualifications: 3+ years in ASO/SEO with strong analytical skills and experience in fintech.
The predicted salary is between 45000 - 55000 £ per year.
About Fintech Farm We are a UK fintech creating successful neobanks in emerging markets in partnerships with local traditional banks.
The mission is to make banking services accessible, simple and fun to use worldwide and the goal is to launch neobanks in 50+ markets, serving 100m+ customers.
Since our foundation in 2020, we’ve so far launched neobanks in Azerbaijan (2021), Vietnam (2023), Kyrgyzstan (2024), India (2025), Uzbekistan (2025) and Morocco (2026), with around 4 million customers collectively and have more markets on the near horizon!
Why Fintech Farm is a great place to be
Customers.
We always go above and beyond to provide an amazing customer experience. And who said that banking has to be boring? We make our apps not just easy but fun to use.
People.
We have almost 300 employees and we’re all business partners in our company – each with stock options that give us a real stake in the business.
As we grow and succeed, we all share in the upside.
We work with strong individuals whom we empower and trust rather than micromanage.
We always stay curious and open-minded.
About the role
We're looking for an experienced ASO/SEO & Organic Growth Specialist to take ownership of organic growth across multiple fintech products and markets.
You will develop and execute ASO, SEO, SERM, and CRO strategies that drive sustainable user acquisition, improve app store visibility, strengthen brand reputation, and optimize conversion across the customer journey.
As we continue expanding into new markets, you'll play a key role in launching and scaling organic growth channels from day one.
- What You Will Be Doing
- Develop and execute ASO strategies for i OS and Android, including metadata, localization, creative assets, ratings, and reviews management.
- Own and optimize App Store and Google Play product pages across multiple markets.
- Plan, launch, and analyze A/B tests to improve app store conversion rates and organic visibility.
- Build and execute SEO, GEO, and AI SEO strategies to increase qualified traffic and user acquisition.
- Conduct keyword research, monitor rankings, and continuously optimize organic performance across products and markets.
- Develop and oversee SEO-focused content and blog strategies, from topic planning and content briefs to publication and performance analysis.
- Manage Search Engine Reputation Management (SERM), monitor brand mentions, and improve brand sentiment across search and review platforms.
- Drive CRO initiatives through funnel analysis, landing page optimization, experimentation, and user behavior insights.
- Monitor competitors, market trends, and algorithm updates to identify growth opportunities.
- Build and maintain dashboards, track KPIs, and continuously optimize strategies based on performance data.
- What You Need To Have
- 3+ years of hands-on experience in ASO and SEO, ideally working with high-traffic mobile applications.
- Strong understanding of App Store and Google Play ranking algorithms, optimization techniques, and best practices.
- Experience managing keyword strategies, content optimization, and organic growth initiatives across multiple markets.
- Proven experience with app ratings and reviews management, SERM, and reputation monitoring.
- Experience with CRO, A/B testing, funnel optimization, and data-driven decision-making.
- Strong analytical skills and experience with tools such as App Tweak, Ahrefs, App Figures, Brand Mentions, Google Analytics, Firebase, Apps Flyer, Adjust, or Amplitude.
- Excellent stakeholder management and communication skills, with experience coordinating cross-functional teams and external contractors.
- English level C1 or higher.
- Experience in fintech, banking, or multi-market digital products will be considered a strong advantage.
Who You Are
- Data-driven and highly analytical, making decisions based on insights rather than assumptions.
- Proactive and ownership-oriented, comfortable managing initiatives end-to-end.
- Curious about emerging trends in SEO, ASO, AI, and organic growth.
- Comfortable working in a fast-paced environment with multiple markets and priorities.
- Collaborative and effective at building relationships across product, design, analytics, and marketing teams.
- What We Are Offering
- Competitive salary negotiable depending on experience and seniority level.
- Share options.
- Opportunity to shape organic growth across multiple live fintech products and new market launches.
- Full ownership of strategy and execution with direct business impact.
- Strong analytics culture and a highly talented international team.
- Fully remote work environment.
- We are still a start-up and more benefits are on the way.
- #J-18808-Ljbffr
ASO/SEO Specialist employer: Fintech Farm Ltd
As a Credit Risk Analyst at our dynamic global fintech start-up, you will thrive in a collaborative environment that values innovation and continuous improvement. We offer competitive salaries, share options, and a culture that encourages professional growth and development, making it an excellent place for those looking to make a meaningful impact in the financial services sector. Join us to be part of a forward-thinking team dedicated to enhancing credit risk management processes while enjoying the benefits of a rapidly evolving workplace.
StudySmarter Expert Advice🤫
We think this is how you could land ASO/SEO Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Fintech Farm Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Fintech Farm Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Fintech Farm Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Fintech Farm Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace ASO/SEO Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Fintech Farm Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Fintech Farm Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Fintech Farm Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Fintech Farm Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Fintech Farm Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Fintech Farm Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
