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For Companies At a Glance
- Tasks: Lead marketing strategy and campaigns, driving brand visibility and innovation.
- Company: Dynamic company focused on growth and impactful marketing.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Why this job: Shape the future of marketing while making a real impact in a collaborative environment.
- Qualifications: 6+ years in marketing with strong leadership and digital strategy skills.
- Other info: Join a team that values creativity and offers excellent career progression.
The predicted salary is between 36000 - 60000 £ per year.
Overview
This is what you’ll actually do! In this role, you will develop and own the overall marketing strategy, ensuring it aligns with wider business objectives. You will lead the creation of annual marketing plans and campaigns, enhancing the yearly campaign planner through integrated marketing communications and tactics across both online and offline channels. You will provide strategic input to the executive team on market positioning, growth opportunities, and competitor insights, while identifying new business opportunities, market trends, and customer insights to drive innovation. You will also oversee the execution of key marketing campaigns, ensuring consistent messaging and brand positioning across all internal and external platforms.
Responsibilities
- Develop and implement an integrated communications and branding strategy for both internal and external audiences, overseeing brand strategy and corporate messaging to ensure consistency across all channels.
- Manage corporate reputation and ensure alignment between internal and external communications; act as a key spokesperson for the business when required, representing the brand at industry events.
- Coordinate group-wide campaigns across multiple platforms and stakeholders; lead end-to-end planning and delivery of national and international trade shows to maximise brand visibility and ROI; manage budgets, suppliers, contracts, and logistics.
- Collaborate across the business with commercial and sales teams to drive demand generation and customer engagement; ensure cohesive brand representation across marketing, sales, product, and design.
- Work with finance to manage budgets, measure ROI, and support forecasting; align with procurement on supplier partnerships; collaborate with IT and data teams to leverage technology, automation, and analytics.
- Work with NPD and innovation teams to showcase innovation pipelines and consumer trends, positioning the business as a thought leader; partner with People Team to develop and implement employer branding and internal communications.
- Source and manage external agency partnerships to support delivery and budget efficiency.
- Drive digital growth and transformation across the marketing function, leveraging AI, automation, and data-led insights; lead SEO, paid media, content, and social strategies; optimise the end-to-end customer journey across multiple channels; monitor performance metrics to refine strategies for maximum impact.
- Engage with key stakeholders across the business at senior levels; present insights, performance updates, and strategic recommendations to the board and executive team; build relationships with industry bodies, media, and external partners to strengthen brand visibility and reputation.
Ideal Profile
- Bachelor's or Master’s degree in Marketing, Business, or a related field.
- 6+ years of experience in marketing.
- Experience in managing complex marketing campaigns across multiple channels.
- Strong background in B2B and B2C marketing, digital strategy, and brand positioning.
- Strong leadership and strategic decision-making abilities.
- Excellent stakeholder management and communication skills.
- Deep expertise in brand management, digital marketing, and performance analytics.
- Strong financial acumen with the ability to manage budgets and forecast ROI.
- Proven ability to lead and inspire teams while driving measurable business results.
Senior Marketing Manager – Group Communications (Fixed Term) employer: Finsbury Food Group
Contact Detail:
Finsbury Food Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager – Group Communications (Fixed Term)
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing campaigns and achievements. This is your chance to shine and demonstrate how you can drive results.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Bring insights to the table about their market positioning and how you can help them grow. It shows you're serious and ready to contribute!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Plus, it’s a great way to ensure your application gets the attention it deserves.
We think you need these skills to ace Senior Marketing Manager – Group Communications (Fixed Term)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in developing marketing strategies and managing campaigns. We want to see how your skills align with our needs, so don’t hold back on showcasing your relevant achievements!
Showcase Your Leadership Skills: As a Senior Marketing Manager, you'll need to demonstrate strong leadership abilities. Use your application to share examples of how you've led teams or projects in the past, and how you’ve driven measurable results. We love seeing candidates who can inspire and motivate others!
Highlight Your Digital Savvy: In today’s marketing landscape, digital skills are crucial. Be sure to mention your experience with SEO, paid media, and data analytics. We’re looking for someone who can drive digital growth, so let us know how you’ve done this in previous roles!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about StudySmarter and what we stand for!
How to prepare for a job interview at Finsbury Food Group
✨Know Your Marketing Strategy
Before the interview, make sure you thoroughly understand the company's current marketing strategy and how it aligns with their business objectives. Be ready to discuss how your experience can enhance their annual marketing plans and campaigns.
✨Showcase Your Leadership Skills
As a Senior Marketing Manager, you'll need to demonstrate strong leadership abilities. Prepare examples of how you've successfully led teams and managed complex campaigns in the past. Highlight your strategic decision-making skills and how they contributed to measurable results.
✨Be Ready for Stakeholder Engagement
Expect questions about your experience in engaging with senior stakeholders. Prepare to discuss how you've built relationships with key players in previous roles and how you can leverage those skills to strengthen brand visibility and reputation for the company.
✨Discuss Digital Transformation
With a focus on digital growth, be prepared to talk about your experience with AI, automation, and data-led insights. Share specific examples of how you've driven digital strategies and optimised customer journeys across multiple channels to achieve maximum impact.
