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- Tasks: Lead marketing strategy and campaigns for a top UK bakery manufacturer.
- Company: Join Finsbury Food Group, a leader in specialty bakery manufacturing.
- Benefits: Enjoy competitive salary, enhanced leave, and extensive learning opportunities.
- Why this job: Make a real impact in a growing company with innovative marketing strategies.
- Qualifications: 6+ years in marketing with strong leadership and digital strategy skills.
- Other info: Collaborative environment with great career growth and employee recognition.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Marketing Manager – Group Communications (Fixed Term) role at Finsbury Food Group.
Location: Hamilton - Hybrid (other nearby Finsbury Food Group sites may be considered)
Shift: Monday to Friday, 40 hours per week
Salary: Competitive
We are pleased to offer an exciting opportunity for a Marketing Manager to join the Finsbury Food Group Marketing team on a 12-month fixed‑term contract, covering maternity leave, with a planned start date in mid‑February 2026.
Finsbury Food Group is one of the UK’s leading speciality bakery manufacturers. We continually raise quality, innovation, and operational standards while building long‑term, trusted relationships across retail, foodservice, and brand partnerships. Our portfolio spans a wide range of bakery categories—from market‑leading retailer own‑brand products to beloved licensed and branded ranges—produced across our nationwide network of bakeries.
This is an exciting time to join us. With an ambitious brand growth agenda and a packed pipeline of development activity across our key categories, you will play a vital role in leading the marketing strategy, overseeing execution, and ensuring alignment with overall business objectives.
This is what you’ll actually do!
- Develop and own the overall marketing strategy, ensuring it aligns with wider business objectives.
- Lead the creation of annual marketing plans and campaigns, enhancing the yearly campaign planner through integrated marketing communications and tactics across both online and offline channels.
- Provide strategic input to the executive team on market positioning, growth opportunities, and competitor insights, while identifying new business opportunities, market trends, and customer insights to drive innovation.
- Oversee the execution of key marketing campaigns, ensuring consistent messaging and brand positioning across all internal and external platforms.
- Develop and implement an integrated communications and branding strategy for both internal and external audiences.
- Coordinate group‑wide campaigns across multiple platforms and stakeholders.
- Lead the end‑to‑end planning and delivery of national and international trade shows to maximise brand visibility and ROI.
- Manage budgets, suppliers, contracts, and logistics to deliver seamless communications.
- Partner closely with commercial and sales teams to drive demand generation and customer engagement.
- Work with finance to manage budgets, measure ROI, and support forecasting.
- Align with procurement on supplier partnerships.
- Collaborate with IT and data teams to leverage technology, automation, and analytics.
- Work with NPD and innovation teams to showcase innovation pipelines and consumer trends.
- Partner with People Team to develop and implement employer branding and internal communications.
- Source and manage external agency partnerships to support delivery and budget efficiency.
- Drive digital growth and transformation across the marketing function, leveraging AI, automation, and data‑led insights.
- Engage with key stakeholders across the business, partnering with leadership to align marketing strategies with business priorities.
- Present insights, performance updates, and strategic recommendations to the board and executive team.
- Build strong relationships with industry bodies, media, and external partners to strengthen brand visibility and reputation.
Ideally this is you!
- Bachelor's or Master’s degree in Marketing, Business, or a related field.
- 6+ years of experience in marketing.
- Experience in managing complex marketing campaigns across multiple channels.
- Strong background in B2B and B2C marketing, digital strategy, and brand positioning.
- Strong leadership and strategic decision‑making abilities.
- Excellent stakeholder management and communication skills.
- Deep expertise in brand management, digital marketing, and performance analytics.
- Strong financial acumen with the ability to manage budgets and forecast ROI.
- Proven ability to lead and inspire teams while driving measurable business results.
What’s in it for you!
- Enhanced Maternity & Paternity Leave to allow quality time with your new arrival!
- Enhanced Pension Scheme for our employees.
- Death in Service Benefit.
- Free Employee Assistance Programme (open to colleagues and their families).
- Retail discounts accessible via our Benefits Hub platform!
- Refer a Friend Scheme (up to £300 per referral – T&C’s dependent).
- Employee Recognition Awards.
- Extensive Learning & Development opportunities (including opportunities for sponsored professional memberships and our own in‑house development course!).
- An opportunity to be part of a fantastic, growing organisation.
Our vision is to be the leading specialty bakery group in the UK, and we want the best people in place to achieve this. Our continued success is built entirely on the talented people who work here, so employee development is important to us because everyone is a valued member of the team, and we want every individual to have the skills and capabilities to achieve both your own personal goals and our business goals.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industry: Food and Beverage Manufacturing
Senior Marketing Manager – Group Communications (Fixed Term) in Hamilton employer: Finsbury Food Group
Contact Detail:
Finsbury Food Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager – Group Communications (Fixed Term) in Hamilton
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate, but someone who truly gets their brand.
✨Tip Number 3
Practice your pitch! Be clear about what you bring to the table and how you can contribute to their marketing efforts. A confident and concise introduction can set the tone for the rest of the conversation.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email reiterating your interest and highlighting a key point from your discussion can keep you top of mind. Plus, it shows you’re genuinely interested in the role.
We think you need these skills to ace Senior Marketing Manager – Group Communications (Fixed Term) in Hamilton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your experience in managing complex marketing campaigns and your expertise in both B2B and B2C marketing. We want to see how your skills align with our ambitious brand growth agenda!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your past successes in leading marketing strategies and how you can contribute to our goals at Finsbury Food Group.
Showcase Your Digital Savvy: Since digital growth is key for us, make sure to highlight your experience with SEO, paid media, and content strategies. We’re looking for someone who can leverage data-led insights to drive results, so don’t hold back on those achievements!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re genuinely interested in joining our fantastic team!
How to prepare for a job interview at Finsbury Food Group
✨Know Your Marketing Strategy
Before the interview, dive deep into Finsbury Food Group's current marketing strategies and campaigns. Familiarise yourself with their brand positioning and recent initiatives. This will not only show your genuine interest but also allow you to discuss how your experience aligns with their goals.
✨Prepare for Stakeholder Engagement
Given the collaborative nature of the role, be ready to discuss your experience in managing relationships with various stakeholders. Think of specific examples where you've successfully aligned marketing strategies with business objectives and how you navigated complex communications.
✨Showcase Your Digital Savvy
With a focus on digital growth and transformation, be prepared to talk about your expertise in SEO, paid media, and data analytics. Bring examples of how you've leveraged these tools to drive measurable results in past roles, as this will resonate well with their expectations.
✨Demonstrate Leadership Skills
As a senior role, they’ll want to see your leadership capabilities. Prepare to share instances where you've led teams or projects, highlighting your strategic decision-making and ability to inspire others. This will help them envision you as a key player in their ambitious growth agenda.
