At a Glance
- Tasks: Lead and optimise PPC campaigns across Google, Bing, and YouTube to drive growth.
- Company: Join Finnmark Sauna, the UK's top supplier of wellness products.
- Benefits: Enjoy competitive salary, flexible hours, and 28 days holiday.
- Other info: Collaborate with a creative team and grow your career in a dynamic environment.
- Why this job: Make a real impact on our eCommerce success with your PPC expertise.
- Qualifications: 5+ years in PPC, strong analytical skills, and a passion for digital marketing.
The predicted salary is between 36000 - 60000 £ per year.
About Finnmark Sauna: Finnmark Sauna is the UK's premier supplier of authentic Sauna, Steam, Spa, and Wellness products. We're known for delivering world-class bespoke sauna projects and selling over 4,000 high-quality wellness products through our thriving eCommerce platform.
As our marketing and digital presence continue to grow, we're seeking an experienced PPC Manager to take full ownership of our paid Google & Microsoft advertising strategy and performance, ensuring every click drives profitable growth and aligns with our wider commercial goals. This is a hands-on, in-house PPC role for someone who lives and breathes paid advertising.
You will be managing large, complex paid accounts across Google Ads, Microsoft (Bing) Ads, and YouTube. This is a much more important, bigger-picture role, with huge responsibility and opportunity to seriously drive the business's entire revenue and net profitability through strategic paid marketing decisions.
You will work closely with our internal marketing team (videographer, photographer, designer, and content marketers) to ensure the creative, copy, and landing pages support high-performing campaigns. You will also collaborate closely with SEO, social, and email teams to align activity across all channels, meaning any paid social experience will greatly aid you.
- Take full ownership of Finnmark Sauna's Google Ads, Bing Ads, and YouTube Ads accounts, ensuring consistent performance and profitability.
- Manage and optimise Shopping, Search, Display, and Video (YouTube) campaigns across the UK (& multiple markets in the future).
- Conduct continuous competitor and pricing analysis, informing strategy, ROAS targets, product positioning, and promotional activity.
- Lead the creation, testing, and refinement of ad copy, extensions, and creative briefs, collaborating with in-house content and design teams.
- Plan and manage international PPC campaigns (Europe and beyond) as we expand our eCommerce footprint into new European countries.
- Continuously monitor performance, delivering actionable insights and reports on ROAS, CPA, and profitability across categories.
- Conduct A/B testing on ads, landing pages, and audience targeting to continually improve campaign efficiency.
- With UX in mind, ensure all campaigns run on PPC direct to an effective page that will generate results.
- Use Google Analytics and other data tools to analyse traffic behaviour, conversions, and funnel performance.
- Collaborate closely with SEO, email, and social teams to align paid and organic strategies.
- Liaise with external agencies and consultants (where required), ensuring accountability and results.
- Participate in high-level marketing discussions, contributing PPC insights that inform overall company strategy.
- Liaise with the creative team to ensure all visual and video assets required for campaigns are delivered to spec and on time.
Requirements:
- 5+ years' hands-on PPC experience (agency or in-house), managing complex eCommerce accounts with 1000+ SKUs.
- Deep technical knowledge of Google Ads, Bing Ads, Google Analytics, Google Merchant Centre, and YouTube Ads.
- A proactive obsession with AI, and its use applications in all aspects of your day-to-day, especially PPC execution.
- Proven success running international PPC campaigns, particularly across Europe.
- Proficient in Shopify, including feed management and conversion tracking setup.
- Strong commercial mindset — you understand product margins, ROAS, and profitability, not just traffic metrics.
- Strategic, analytical, data-driven, detail-oriented, and inquisitive — always asking 'why' and 'what if?'.
- Strong communicator, able to collaborate across departments and translate PPC performance into business outcomes.
- Passion for continuous learning and staying up to date with PPC trends, algorithms, and platform updates is essential.
- LinkedIn Advertising is beneficial but not essential.
Benefits:
- Competitive salary
- Flexible working hours (around our core office hours)
- 28 days holiday (including public holidays)
- Option to purchase up to 10 additional holiday days via salary sacrifice
- Free on-site parking
- Work within a talented, supportive, and creative team of 45 people and growing
As part of the face-to-face interview process, shortlisted candidates will be asked to audit our Google Ads.
Paid Search in Spennymoor employer: Finnmark Ltd
At Finnmark Sauna, we pride ourselves on being the UK's leading supplier of wellness products, offering a dynamic and supportive work environment that fosters creativity and collaboration. As a PPC Manager, you'll enjoy competitive salary packages, flexible working hours, and the opportunity to work alongside a talented team dedicated to driving growth and innovation in the wellness industry. With a strong focus on employee development and a culture that encourages continuous learning, Finnmark Sauna is an excellent employer for those looking to make a meaningful impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Search in Spennymoor
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Finnmark Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Finnmark Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Finnmark Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Finnmark Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Search in Spennymoor
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Finnmark Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Finnmark Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Finnmark Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Finnmark Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Finnmark Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Finnmark Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
