At a Glance
- Tasks: Lead dynamic consumer accounts and create engaging social media campaigns.
- Company: Join FINN Partners, a fast-growing global agency with a heart.
- Benefits: Enjoy competitive salary, generous time off, and wellness programmes.
- Other info: Inclusive workplace committed to diversity and personal development.
- Why this job: Be part of an innovative team shaping the future of PR and social media.
- Qualifications: 3+ years in agency experience with strong social media and PR skills.
The predicted salary is between 40500 - 49500 £ per year.
Who We Are
FINN Partners is one of the fastest-growing global, independent agencies, with a heart and a conscience.
With our global HQ in New York and European HQ in London, we are one of Provoke’s Best EMEA networks to work for, counting 400+ colleagues across PR, digital, creative and intelligence (with 1,300 employees globally).
In London, our offices in Old Street are host to teams specialised in travel, consumer & lifestyle, corporate, technology, and healthcare.
Our Consumer & Lifestyle team currently serves category-leading brands across F&B, High-Street, Beauty and Entertainment, including world-renowned food and drink brands, global betting and gaming clients, men's lifestyle and fashion retailers, and more.
The Consumer & Lifestyle team also frequently works with our travel team who represent numerous tourism boards, hotels and airlines.
Our Team: Consumer & Lifestyle
We are a team of 13 dynamic, creative and warm-hearted PR professionals.
We channel our curiosity into creative ideas that capture attention, build brand love and deliver business results.
With award-winning client work in brand campaigns, product PR, influencer relations and thought leadership, our ambition is to grow our creative firepower and work with global household brands in the UK and globally in tandem with our 40+ offices around the world.
The Role
This is a role for someone who is digitally native, culturally curious and genuinely passionate about sport and the brands that surround it.
As Account Manager, you will be an active day-to-day lead across a portfolio of dynamic consumer accounts spanning the sports betting and gaming sector, men's lifestyle and fashion retail, and more.
You will manage client relationships with confidence, oversee social media programmes, and work closely with senior team members to develop and deliver creative campaigns that earn coverage, build audiences and drive results.
Reporting to Account Supervisors and Vice Presidents, you will be joining a team in an exciting period of growth, with real scope to develop your skills across new sectors and take on increasing responsibility as the practice expands.
- The Account Manager will initially work primarily across the following areas:
- Two leading UK sports betting and gaming brands , where the role requires strong knowledge of football and wider sports culture, and the ability to develop reactive, culturally relevant content and PR at pace.
- A men\'s lifestyle and fashion e-commerce brand , supporting consumer PR, influencer activity and editorial media relations for a brand with a loyal and growing UK audience.
- Primary Responsibilities
- Social media marketing
- Develop and execute social media content plans and calendars for client accounts
- Identify, brief and manage relationships with influencers and content creators
- Coordinate with third-party service providers (e. g. production, design, paid social, talent agencies)
- Monitor social and cultural conversation to identify timely content opportunities
- Oversee content production for social channels, from briefing through to publishing
- Track and report on social media performance against agreed KPIs
- Account & Staff Management
- Oversee day-to-day client projects and/or events
- Develop and cultivate relationship with clients and external audiences
- Assist in the management of account administration duties such as billing and financial reporting
- Recommend and implement initiatives that improve the public\'s perception of the client
- Handle special media inquiries
- Develop materials on complex issues (e. g., Q&As, speeches, collateral materials)
- Partner with client and other communications firms (i. e., ad agencies) to develop and complete communications plan
- Review materials (e. g., pitch letters, news releases, backgrounders, fact sheets, bios, newsletters) prepared by Senior Account Executives, Account Executives or Assistant Account Executives
- Allocate and prioritise workload across junior team members to ensure deadlines are met
- Coach and mentor junior staff, providing regular feedback on performance and development
- Develop tailored staff development plans for junior staff working under your supervision
- Contribute to performance reviews and appraisals for junior team members
- Support recruitment, onboarding and induction of new junior staff
- Act as a first point of escalation and day-to-day support for junior team members
- Media Relations
- Develop, pitch and place positive stories by and about the client in appropriate business, trade and consumer media
- Cultivate positive client presence in media through proactive and reactive pitches and releases
- New Business
- Research, assist and present new business proposals
- Develop original research, surveys, and market studies for existing and new business proposals
- Develop complete communications plans for clients
Skills Required
- Social media
- Strong understanding of social media platforms, formats and best practice
- Influencer and creator relationship management
- Ability to brief and manage external suppliers and production partners
- Content planning and scheduling
- Comfort interpreting social/analytics data to inform strategy
- PR & communications
- Excellent consumer and brand knowledge
- A nose for a great story, whether for traditional media or new media
- Strong writing and presentation skills for varied audiences
- Existing media and trade contacts in relevant fields
- Enthusiasm and a desire to be involved in award winning PR and social media campaigns
- Ways of working
- Ability to work in a fast-paced environment
- Good attention to detail, organisation and confidence are all a must
- Resourceful and innovative
- Strong organisational approach conducive to seamless collaboration
- Strong understanding of agency budget structures
- Development minded, helping to coach and develop junior members of the team
- Recommended Background
- Experience
- Extensive professional experience with a minimum of 3 years of agency experience, spanning both social marketing and earned-first communications (PR).
- Experience running social media programmes for consumer brands
- Experience managing influencer or creator partnerships
- In-depth knowledge of media relations from key trade publications to national outlets
- Knowledge & tools
- Broad understanding of public relations
- Broad understanding of industry practice and client
- Familiarity with social media management and analytics tools
- Qualifications
- University degree
Compensation & Benefits
- £36,000+ commensurate with experience.
- FINN Partners offers a suite of employee benefits including generous time off, wellness and professional development programmes, and above-average employer pension contributions, medical & dental insurance and life assurance, to name just a few.
- Equality, Diversity & Inclusion Statement
We are committed to fostering an inclusive workplace where everyone feels valued and respected.
We welcome applications from all suitably qualified candidates, regardless of age, disability, gender identity, marital or civil partnership status, pregnancy or maternity, race, religion, or belief.
To Apply
Please upload your CV and cover letter, as well as indicate your desired salary in GBP.
While we appreciate the interest of all candidates, we will only respond to those with whom we have a greater interest.
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Account Manager, Consumer & Lifestyle employer: Finn Partners
FINN Partners is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for those looking to thrive in the fast-paced world of media planning. With a remote-first approach and optional in-office days in London, employees enjoy flexibility alongside generous benefits such as 25 days of holiday, comprehensive health coverage, and a wellness subsidy. The company prioritises employee growth through hands-on experience and encourages creativity and innovation, making it an ideal place for aspiring Media Planners to develop their skills and contribute to impactful campaigns.
StudySmarter Expert Advice🤫
We think this is how you could land Account Manager, Consumer & Lifestyle
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Finn Partners. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Finn Partners, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Finn Partners inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Account Manager, Consumer & Lifestyle
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Finn Partners. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Finn Partners.
How to prepare for a job interview at Finn Partners
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
