At a Glance
- Tasks: Lead and optimise CRM automation to drive sales opportunities and nurture programmes.
- Company: Join a forward-thinking company focused on innovative growth strategies.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Dynamic role with potential for career advancement in a tech-savvy environment.
- Why this job: Make a real impact by transforming intent signals into qualified sales leads.
- Qualifications: 3+ years in CRM and marketing automation with a focus on revenue generation.
The predicted salary is between 50000 - 65000 £ per year.
We are seeking a CRM & Revenue Automation Lead to own and optimise the automation infrastructure that powers FMC’s Intent Engine. The primary focus of this role is to design, build, and manage lower-funnel nurture programmes, lead routing, scoring models, and conversion workflows that help our Growth Partners turn intent signals into qualified sales opportunities (SQLs). While HubSpot is currently the core platform supporting our Intent Engine, we are equally interested in candidates with experience across other leading CRM and marketing automation platforms who can apply proven automation and demand generation principles within our environment. This role is focused on delivering measurable pipeline outcomes for FMC’s Growth Partners through intelligent automation, data-driven optimisation, and revenue-focused workflow design.
What we need from you
- 3+ years of experience designing and managing CRM and marketing automation programmes.
- Proven experience building revenue-generating nurture programmes and conversion-focused workflows.
- Experience using automation to generate qualified pipeline, SQLs, and measurable revenue outcomes.
- Strong understanding of B2B demand generation, buyer journeys, lead qualification, and funnel optimisation.
- Experience developing lead scoring models, audience segmentation strategies, and lifecycle management frameworks.
- Ability to analyse performance data and make recommendations that improve conversion outcomes.
- Experience working with intent data platforms.
Technical Skills
- Experience with at least one leading CRM and/or marketing automation platform (e.g. HubSpot, Salesforce, Pardot/Account Engagement, Marketo, Dynamics 365, Eloqua, ActiveCampaign, Customer.io, Braze or similar).
- Workflow and automation design.
- Lead scoring and qualification frameworks.
- Segmentation and audience management.
- CRM reporting and dashboard creation.
- Campaign and funnel performance analysis.
- Data management and optimisation.
- HubSpot Marketing Hub, Sales Hub, or Operations Hub certifications.
- Zapier, Make, Workato or similar integration platforms.
- Data enrichment and lead intelligence tools.
CRM & Revenue Automation Lead employer: Finlayson Media Communications Ltd
At FMC, we pride ourselves on being an exceptional employer that fosters a culture of innovation and collaboration. As a CRM & Revenue Automation Lead, you will have the opportunity to work in a dynamic environment where your contributions directly impact our Growth Partners' success. We offer comprehensive professional development opportunities, a supportive team atmosphere, and the chance to work with cutting-edge technology in a location that champions creativity and growth.
Contact Details:
Finlayson Media Communications Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Revenue Automation Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Finlayson Media Communications Ltd and show them what you can bring to the table.
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Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Finlayson Media Communications Ltd are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Finlayson Media Communications Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace CRM & Revenue Automation Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Finlayson Media Communications Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Finlayson Media Communications Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Finlayson Media Communications Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Finlayson Media Communications Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Finlayson Media Communications Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Finlayson Media Communications Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
