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For Companies At a Glance
- Tasks: Drive growth in healthcare by shaping marketing strategies for innovative medical devices.
- Company: Join a leading innovator in the medical devices sector with a focus on improving patient outcomes.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Why this job: Make a real impact on healthcare while developing your marketing expertise.
- Qualifications: 3-5 years of experience in medical devices marketing and strong analytical skills.
- Other info: Collaborate with healthcare professionals and contribute to life-changing technologies.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Shape the future of healthcare marketing.
Finiten is proud to be partnering with a leading innovator in the medical devices sector to find a talented Product Marketing Manager. This is a unique chance to take ownership of how pioneering technologies are positioned in the market — building strategies that resonate with healthcare professionals, drive adoption, and ultimately improve patient outcomes. If you’re ready to bring your marketing expertise to a role where your impact goes beyond products and into people’s lives, we’d love to hear from you.
Objectives / Purpose of Job
To drive growth and profitability within the Surgical Business by developing strategies and implementing tactical and promotional plans that strengthen market presence and deliver results.
Responsibilities
- Strategic Marketing
- Contribute to the annual UK/Ireland Sales & Marketing plan with a brand focus on the surgical product range.
- Manage implementation of activities within the plan, providing clear direction to the sales team on existing and new product launch strategies.
- Support the commercialisation of new products (Business Development or New Product Development), contributing to launch plans that ensure team engagement, customer advocacy, and strong sales uptake.
- Collaborate with Training Manager and Product Specialists to develop robust training plans that maximise growth potential of new and existing products.
- Play an active role in supporting field teams during early product trials to gather insights, share best practices, and accelerate adoption.
- Develop pricing and promotional proposals in collaboration with Sales and Commercial Operations to optimise profit margin and market share.
- Drive the implementation of product launch activities with integrated promotional plans designed to maximise sales growth.
- Maintain brand identity and message consistency through tactical programmes that address internal and external stakeholder needs.
- Develop promotional materials with agencies and stakeholders, ensuring timely delivery to the sales team.
- Continuously seek improvements in marketing tools and communications to enhance adoption by healthcare professionals.
- Define requirements for educational programmes to support product adoption in collaboration with Training and Marketing teams.
- Ensure a coordinated approach to events and training activities across the business.
- Demonstrate strong technical and clinical understanding of the surgical product portfolio.
- Analyse market environments, competitor activity, and customer insights to shape tactical plans.
- Monitor and support customer feedback and complaints in collaboration with relevant teams.
- Track supply and demand with commercial analysts to meet projections and customer needs.
- Identify and build relationships with Key Opinion Leaders (KOLs) to enhance advocacy and market presence.
- Represent the organisation at UK & Ireland exhibitions and events (3–5 per year), and attend European training/events (2–3 per year).
- Conduct regular field visits with sales teams to support key accounts.
- Oversee brand budgets, ensuring effective allocation, tracking, and compliance with financial controls.
- Collaborate with Commercial Analysts and Supply Planners to ensure forecasts are accurate and aligned with strategy.
- Support back order and stock allocation processes as needed.
- Ensure all customer-facing activities comply with legal, compliance, and medical review processes.
- Manage artwork and promotional approvals in collaboration with Medical Affairs and Regulatory teams.
- Maintain tools and collateral within sales enablement platforms for field team use.
- Stay informed on compliance requirements and codes of business conduct, ensuring alignment across the team.
- Accountability for UK/Ireland annual sales and margin targets within the Surgical Business.
- Regular collaboration with UK/Ireland teams, regional cluster teams, and international marketing to ensure aligned strategy and maximise efficiencies.
- Budget management for projects related to brand focus.
- External: Healthcare Practitioners (Surgeons and wider surgical teams); Hospital/Clinic Service Management (Theatre Managers / Practice Managers)
- Internal: Leadership Team; Head of Marketing – Surgical; International and Cluster Marketing Teams; Medical Affairs / Regulatory Affairs; Training Manager and Product Specialists; Sales Managers, Territory Managers, and Clinical Application Specialists; Key Account Managers; Customer Services Team
Qualifications / Training
- Degree or equivalent relevant professional qualification.
Experience
- Previous experience within a multinational healthcare or medical devices company.
- 3–5 years’ product/marketing experience in medical devices.
- Ability to deliver to tight deadlines in a results-driven organisation.
- Strong planning and self-management skills in a hybrid role.
- Strong analytical and problem-solving skills.
- Proven track record of meeting agreed targets.
- Ability to build and deliver effective brand plans.
- Excellent communication and influencing skills.
- Customer-focused mindset.
- Entrepreneurial spirit with strong commercial acumen.
- Flexible and adaptable to change.
- Strong multitasking and stakeholder management ability.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Product Management and Marketing
- Industries: Staffing and Recruiting
Note: Referrals and job postings listed below have been removed to avoid non-relevant content.
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Product Manager - Medical Devices employer: Finiten
Contact Detail:
Finiten Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Manager - Medical Devices
✨Tip Number 1
Network like a pro! Get out there and connect with people in the medical devices sector. Attend industry events, webinars, or even local meetups to meet potential employers and learn about job openings that might not be advertised.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website where you can highlight your past projects, achievements, and any relevant case studies. This will give you an edge when discussing your experience during interviews.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how your skills can help them achieve their goals. Tailor your answers to show how you can drive growth and improve patient outcomes.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, it’s a great way to ensure your application gets seen by the right people. Let’s get you that dream job!
We think you need these skills to ace Product Manager - Medical Devices
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Product Manager role in medical devices. Highlight relevant experience and skills that align with the job description, especially your marketing expertise and any previous work in healthcare.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about healthcare marketing and how you can contribute to our mission. Be specific about your achievements and how they relate to the role.
Showcase Your Analytical Skills: Since the role requires strong analytical abilities, include examples of how you've used data to drive marketing strategies or improve product adoption in your previous roles. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Finiten
✨Know Your Product Inside Out
Before the interview, make sure you have a solid understanding of the surgical product range you'll be working with. Familiarise yourself with the latest innovations in medical devices and how they impact patient outcomes. This will not only show your passion for the role but also demonstrate your ability to engage with healthcare professionals effectively.
✨Prepare for Market Analysis Questions
Expect questions about market environments and competitor activity. Brush up on recent trends in the medical devices sector and think about how you would approach developing tactical plans based on customer insights. Being able to discuss these topics confidently will set you apart from other candidates.
✨Showcase Your Strategic Thinking
Be ready to discuss how you would contribute to the annual sales and marketing plan. Think of specific examples from your past experience where you've successfully implemented promotional strategies or driven product adoption. This will highlight your strategic mindset and ability to deliver results.
✨Demonstrate Your Collaboration Skills
Since this role involves working closely with various teams, prepare to talk about your experience collaborating with sales, training, and marketing teams. Share examples of how you've built relationships with key stakeholders and how that has positively impacted your projects. This will show that you're a team player who can drive success across departments.
