Paid Social Lead

This role is all about understanding our customers and then marketing to them across the entire digital funnel. It’s a big role that works on multiple paid channels, with a key focus on Paid Social to attract new customers to the brand through marketing and insight, then bring them back in through remarketing and other campaigns to drive repeat purchase. As a purpose‑led brand we are big on building advocates – so the right candidate will have a deep understanding of the performance channels, and how Brand fits into the mix.

About Finisterre: Born two decades ago from the needs of hardy British surfers, Finisterre creates enduring outdoor wear for an inspired life in and around the ocean. Proudly B Corp certified, we have committed to a deep belief: to make truly exceptional products in a more responsible and transparent way. Whether based at our cliff top headquarters in St. Agnes, Cornwall, or in one of our retail locations across the UK, Finisterre is a truly unique brand and career proposition.

Key Responsibilities:

• Working with Digital team to deliver the global paid digital marketing strategy that drives our brand and business targets (TOF through to BOF and repeat!)
• Strategically lead and optimise Paid Social channels, while efficiently scaling budgets globally and driving creative excellence across Meta, Pinterest and more.
• Responsible for managing paid creative briefs and assets from start to end.
• Being the creative strategist for paid, analysing creative performance, making sure we’re always following best practice and leading feedback/inspiration sessions for creative & content teams.
• Managing paid social agency and work with platform partners to ensure all strategies, budgets and creatives are implemented correctly.
• Staying on top of platform trends and owning paid social testing roadmap – planning tests to improve performance and reach customer goals.
• Supporting customer insights through consistent data analysis and reporting.
• Drive incrementality, using various attribution platforms (First & last click) Fospha, GA4 & in-platform.
• Responsible for monitoring social product catalogues, including setting up product sets.
• Responsible for weekly and monthly spend and the results, ensuring that the most appropriate metrics are used.
• Working closely with internal teams, especially Ecom, Merch and CRM, to ensure end‑to‑end ad journey is as efficient as it could be, from product, the audience we’re targeting to on‑site experience.

Requirements:

• Experienced in the world of Performance & Brand Digital Marketing, specifically Paid Social.
• 4 years+ expertise across Paid Social (Meta & Pinterest) with 2 years hands on experience, a proven ability to plan, execute, and optimise full‑funnel campaigns.
• A good eye for strong creative.
• Able to influence internal creative teams & agencies to create strong creative that works at different parts of the funnel.
• Strong analytical and excel skills, experienced using Google Analytics 4 and working with MMMs/Attribution models.
• Excellent and clear communicator and confident presenting to internal teams.
• Ability to think creatively and innovatively.
• Team player, that’s highly organised and able to adapt in fast‑paced environment.

Important: The successful candidate must, by the start of their employment, have permission to work in the UK. Please note that Finisterre are not licensed to sponsor overseas workers.

Benefits:

• We are offering a full time, permanent contract, based at our Headquarters at Wheal Kitty, St Agnes, Cornwall.
• We’ll invest in you with a competitive salary, up to £36,000, depending on your skills and experience.
• 25 days holiday per year, plus up to 8 UK bank holidays (pro rata for part time employees).
• Additional holidays for length of service.
• Your birthday day off.
• Up to 3 days of paid volunteering.
• A discretionary bonus scheme, based on company performance.
• A pension scheme with Nest.
• 60% product discount for personal and gift use.
• 30% Friends and Family product discount.
• Enhanced Family Leave policies to support you in growing your family.
• Life assurance with access to an online wellbeing platform.
• Access to a range of wellbeing resources.
• Regular company and team social events.
• Various discounts from our B Corp community.
• Access our online Learning Library and company‑wide training sessions.
• An hour to spend in or by the sea every Tuesday followed by Sea Tuesday companywide meeting.

Closing Date: We’ll be interviewing as we go along, so we’d encourage you to submit your application at the earliest opportunity, as the role may close earlier than advertised. Finisterre is committed to building diverse and inclusive teams. We celebrate difference and encourage everyone to join us and be themselves at work.