Assistant Store Manager

Assistant Store Manager

London Full-Time 25000 - 28000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Assist in managing daily store operations and deliver exceptional customer service.
  • Company: Join Finisterre, a B Corp certified brand dedicated to sustainable products for sea lovers.
  • Benefits: Enjoy a competitive salary, 33 days off, discounts, and wellness programs.
  • Why this job: Be part of a purpose-led brand with a vibrant culture and community focus.
  • Qualifications: Experience in retail management, strong communication skills, and a passion for sustainability.
  • Other info: Flexible application process; apply early as interviews are ongoing.

The predicted salary is between 25000 - 28000 £ per year.

ABOUT FINISTERRE

We have an exciting opportunity for retail professionals to join the Finisterre team at our fantastic Covent Garden store.

Born two decades ago from the needs of hardy British surfers, Finisterre is proudly B Corp certified and a leader in its field; designing functional and sustainable products for those that share a love of the sea and adventure. Whether based at our cliff top headquarters in St. Agnes, Cornwall or in one of our eleven retail locations across the UK, Finisterre is a truly unique brand and career proposition.

Our store locations are the beating heart of our community. As Finisterre grows and moves forward, we want to increase our retail footprint; opening more stores where our customers are and continuing to make them exciting places that bring our brand and product narratives to life through our friendly, knowledgeable staff and exceptional customer service. Our retail teams offer amazing opportunities to grow a long-term career with purpose-led brand.

Our people are at the very heart of the Finisterre brand, wherever they may be in the world, sharing our values and vision to make the world a better place. Culture and team are everything here. We take care to create a working environment where our people are valued and can thrive and grow with us.

So, if you want to be part of a truly authentic, purpose-led brand and you share our vision to create exceptional products in a responsible way, then we would love to hear from you.

ABOUT THE ROLE
The role of our Assistant Store Manager is an important management step on our retail development path. Deputising for the Store Manager as required, you will assist in the day to day running of the store to deliver agreed targets and KPI’S. Assisting with the coaching and development of the team to achieve best in class customer service and retail operations.

KEY RESPONSIBILITIES

Customer Experience

  • Demonstrate and influence others on how to deliver an engaging and experiential customer service.
  • Ensure store team are set up to educate and guide customers in making the right purchase, ensuring they are fully versed in customer facing operations.
  • Keep up to date with seasonal product range and ensure that all store team have adequate product knowledge training and are fully informed on the current range.
  • Work with store manager to build community relationships within stores local area and look for opportunity to collaborate with like minded associates.
  • Support manager with implementing high standards of visual merchandising and store presentation.
  • Proudly represent Finisterre and ensure the brand story and company values are being championed through the store team.
  • Assist manager with recruiting the best team for the brand and store.
  • Work with the store manager and marketing team to deliver successful & engaging store events.

Commercial

  • Share ownership of the stores performance, understand and communicate the store targets and future plans with the team.
  • Review and analyse RCA report, implement commercial changes in order to drive more sales.
  • Keep up to date with the trading calendar, support manager with planning and preparation for any seasonal or promotional launch activity.
  • Communicate with manager and merchandising team making sure we gain the most opportunity through stock.
  • Understand the overall company strategy and how the retail goals fit into the overall direction

Operations

  • Work with Manager to ensure the store is staffed efficiently reflecting the trade patterns of the store and taking into account productivity and cost.
  • Train all staff on all stock handling processes and procedures ensuring accuracy in any stock movements.
  • Ensure store teams have adequate training on all retail operations and is up to date, communicating any changes made from HO.
  • Assist with managing the health & safety for the store, ensuring all checklists are completed and store is compliant at all times.

People

  • Ensure adequate training has been rolled out to the store team, supporting all team members to reach their full potential.
  • Maintain an open and positive relationship with Store Manager, adopt the responsibilities of store manager in their absence.
  • Maintain good communications and relationships with all the department teams at Wheal Kitty, visit and attend meetings at WK where necessary.

KPIs

  • Annual sales & contribution targets
  • ATV
  • Conversion
  • Customer satisfaction

WHAT YOU\’LL BRING TO FINISTERRE

  • You share our love of the sea and our brand values. You care about our planet and want to share your passion for protecting it with others.
  • You like to lead by example, motivating and supporting others.
  • You are a people person, building positive relationships with both customers and your retail team.
  • You pay attention to detail, take pride in delivering tasks accurately and to a high standard.
  • Proven experience managing a team within a premium Apparel brand who share Finisterre’s brand ethos
  • Be commercially aware and possess in depth experience of working towards KPIs
  • Visual merchandising skills
  • Competent with Excel, Word and Office Outlook
  • Motivates and coaches others to be the best they can be.
  • Good communicator between management and retail team.
  • Passion, energy and aspiration in line with Finisterre products, brand and customer

Important : The successful candidate must, by the start of their employment, have permission to work in the UK. Please note that Finisterre are not licensed to sponsor overseas workers.

WHAT YOU’LL RECEIVE FROM FINISTERRE

We are offering a full time, permanent contract, based at our Covent Garden store. We’ll invest in you with a competitive salary/hourly rate, circa £30,000 – £32,000, depending on your skills and experience.

But it’s not just a job. At Finisterre, we provide an opportunity to grow and develop yourself within at a fast-paced, growing B Corp certified brand with a great culture and an exciting purpose. You’ll get the chance to collaborate with a diverse community of people with a shared mission. In return, we take good care of you through a range of initiatives and rewards, including:

  • A discretionary bonus scheme, based on company performance
  • A pension scheme with Nest
  • 33 days off per year (including bank holidays)
  • Additional holidays for length of service
  • Your birthday day off
  • 60% product discount for personal and gift use
  • 30% Friends and Family product discount
  • Life assurance with access to an employee assistance program
  • Access to a wide range of wellbeing programs, including counselling services, headspace membership, eye tests, yoga, cycle to work and a range of perks
  • Regular company social events
  • Paid volunteering opportunities – we will support you in giving back to communities and causes
  • Various discounts from our B Corp community
  • Individual training and development plans
  • Sea Tuesday companywide updates
  • And so much more!

Closing date: We’ll be interviewing as we go along, so we’d encourage you to submit your application at the earliest opportunity, as the role may close earlier than advertised.

Finisterre is committed to building diverse and inclusive teams. We celebrate difference and encourage everyone to join us and be themselves at work .

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Assistant Store Manager employer: Finisterre

Finisterre is an exceptional employer, offering a vibrant work culture at our Covent Garden store where passion for the sea and sustainability drives everything we do. With a commitment to employee growth, we provide extensive training, competitive salaries, and a range of benefits including generous holiday allowances and discounts, all within a purpose-led environment that values community and collaboration. Join us to be part of a team that not only champions high standards in customer service but also actively contributes to making the world a better place.
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Contact Detail:

Finisterre Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Assistant Store Manager

✨Tip Number 1

Familiarise yourself with Finisterre's brand values and mission. Understanding their commitment to sustainability and community will help you connect with the team during interviews and demonstrate your alignment with their ethos.

✨Tip Number 2

Showcase your leadership skills by preparing examples of how you've motivated and developed a team in previous roles. Finisterre values people who can inspire others, so be ready to discuss your coaching experiences.

✨Tip Number 3

Research the local Covent Garden area and think about how you could build community relationships for the store. Being able to suggest potential collaborations or events will show your proactive approach and understanding of the role.

✨Tip Number 4

Prepare to discuss your experience with KPIs and how you've successfully driven sales in past positions. Finisterre is focused on performance, so demonstrating your commercial awareness will set you apart from other candidates.

We think you need these skills to ace Assistant Store Manager

Customer Service Excellence
Team Leadership
Visual Merchandising
Retail Operations Management
Sales Performance Analysis
Coaching and Development
Effective Communication
Community Engagement
Stock Management
Health and Safety Compliance
Commercial Awareness
Attention to Detail
Proficiency in Microsoft Excel, Word, and Outlook
Passion for Sustainable Practices

Some tips for your application 🫡

Understand the Brand: Before applying, take some time to understand Finisterre's values and mission. Familiarise yourself with their commitment to sustainability and community engagement, as this will help you align your application with their ethos.

Tailor Your CV: Make sure your CV highlights relevant experience in retail management, particularly within premium apparel brands. Emphasise your ability to lead teams, achieve KPIs, and deliver exceptional customer service.

Craft a Compelling Cover Letter: In your cover letter, express your passion for the sea and sustainability. Share specific examples of how you've motivated teams and improved customer experiences in previous roles, demonstrating your fit for the Assistant Store Manager position.

Showcase Your Skills: Highlight your visual merchandising skills and proficiency with tools like Excel and Word. Mention any relevant training or certifications that showcase your commitment to professional development and your ability to manage retail operations effectively.

How to prepare for a job interview at Finisterre

✨Know the Brand Inside Out

Before your interview, make sure you understand Finisterre's mission, values, and product range. Familiarise yourself with their commitment to sustainability and how they connect with the surfing community. This knowledge will help you demonstrate your passion for the brand.

✨Showcase Your Leadership Skills

As an Assistant Store Manager, you'll need to lead by example. Prepare examples of how you've motivated and developed a team in the past. Highlight your ability to coach others and create a positive work environment, as this aligns with Finisterre's culture.

✨Prepare for Customer Experience Scenarios

Think about how you would handle various customer service situations. Be ready to discuss how you would ensure an engaging shopping experience and educate your team on product knowledge. This is crucial for delivering exceptional customer service at Finisterre.

✨Demonstrate Commercial Awareness

Understand the retail KPIs that are important to Finisterre, such as sales targets and customer satisfaction. Be prepared to discuss how you have previously driven sales and improved performance in a retail setting, showcasing your ability to contribute to the store's success.

Assistant Store Manager
Finisterre
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  • Assistant Store Manager

    London
    Full-Time
    25000 - 28000 £ / year (est.)

    Application deadline: 2027-09-01

  • F

    Finisterre

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