Kings Cross Store Manager

About Finisterre

Born two decades ago from the needs of hardy British surfers, Finisterre creates enduring outdoor wear for an inspired life in and around the ocean. Proudly B Corp certified, we have committed to a deep belief: to make truly exceptional products in a more responsible and transparent way. Our store locations are the beating heart of our community. As Finisterre grows and moves forward, we want to increase our retail footprint; opening more stores where our customers are and continuing to make them exciting places that bring our brand and product narratives to life through our friendly, knowledgeable staff and exceptional customer service.

About the Role

We have an exciting opportunity for an experienced and passionate retail manager to head up the Finisterre team at our new King's Cross store. Our Store Managers play a vital role in bringing together and energizing our Retail teams. As our Kings Cross Store Manager, you will be the driving force that galvanises our Kings Cross-based community, representing the brand and bringing our spirit to life in the capital. Your character, passion and ability to inspire your team will be just as crucial as your ability to manage rotas and oversee operations – creating an exceptional retail experience that prioritises customer service and empowers the retail team to excel in their roles.

The successful candidate will have a wealth of experience overseeing daily store operations, ensuring that all activities align with our purpose as well as meeting established targets and KPIs. In addition, they will be an experienced leader who can effectively motivate, support and guide staff to feel confident and fulfilled in their roles, ultimately driving sales growth while safeguarding the integrity and image of our brand within the retail marketplace.

Key Responsibilities

• Strategy
  • Implement the Finisterre retail strategy and feed store insights back to improve company performance and customer engagement.
  • Support wider retail needs including covering stores, acting as a training store and assisting with new store launches and projects.
  • Execute seasonal visual merchandising plans, window displays and in-store campaigns in partnership with the Finisterre VM team.
• Customer Experience
  • Drive best-in-class customer service, challenging the team to blend brand engagement with commercial awareness.
  • Ensure all team members embody Finisterre’s brand values and can communicate them authentically.
  • Build a loyal customer base through deep product knowledge, community connection and seamless transactions.
  • Act on customer feedback and work with marketing to deliver engaging in-store events.
• Commercial
  • Own the store P&L – drive performance, manage costs and communicate targets and plans clearly to the team.
  • Stay ahead of the trading calendar, owning preparation for seasonal and promotional launches.
  • Work closely with the merchandising team to maximise stock opportunity and minimise residual.
  • Understand and communicate company strategy, ensuring the team can connect store goals to the bigger picture.
• Community
  • Be the face of Finisterre locally – building genuine relationships with customers and community champions (surfers, swimmers, creatives, activists) who share our values.
  • Lead the delivery of community events and activations (screenings, talk nights, workshops), ensuring every experience is authentic and connection-led.
  • Build local partnerships with surf clubs, swim groups, environmental and creative organisations, sharing collaboration opportunities with the central Community Marketing team.
  • Act as the brand’s eyes and ears – capturing and relaying customer sentiment, local trends and emerging opportunities.
  • Position the store as a community hub: a gathering point for ocean enthusiasts and a cultural space that drives quality footfall through events and word-of-mouth.
• Operations
  • Staff the store efficiently through effective rota planning that reflects weekly trading patterns.
  • Manage stock in partnership with distribution and merchandising to maximise sales and minimise discounts.
  • Maintain high store standards across presentation, housekeeping, security and health & safety.
  • Manage store costs and communicate maintenance needs to the retail ops team.
• People
  • Lead by example – motivating, coaching and developing your team to reach their potential.
  • Drive team product knowledge and create a culture of continuous improvement.
  • Recruit people who reflect Finisterre’s values: Product, People and Environment.
  • Communicate company goals clearly and represent the team at company events.

KPIs

• Annual sales & contribution targets.
• Average transaction value (ATV).
• Stock cover.
• Store costs v budget.
• Conversion.
• Customer satisfaction.

What You’ll Bring to Finisterre

• You share our love of the sea and our brand values.
• You care about our planet and want to share your passion for protecting it with others.
• You like to lead by example, motivating and supporting others.
• You are a people person, building positive relationships with both customers and your retail team.
• You pay attention to detail, take pride in delivering tasks accurately and to a high standard.
• Proven experience at Store Manager level within a premium fashion brand who share Finisterre’s brand ethos.
• Be commercially aware and possess in depth experience of working towards KPIs.
• Competent with Excel, Word and Office Outlook.
• Driven towards retail excellence and motivating towards other members of the team.
• Punctual, responsive and a good communicator.
• Ability to ensure ongoing improvement of customer service standards across the company.
• Passion, energy and aspiration in line with Finisterre products, brand and customers.
• A good problem solver.

Important: The successful candidate must, by the start of their employment, have permission to work in the UK. Please note that Finisterre are not licensed to sponsor overseas workers.

What You’ll Receive from Finisterre

• We are offering a full time, permanent contract, based at our Kings Cross store.
• We’ll invest in you with a competitive salary, circa £35,000 - £39,000, depending on your skills and experience.
• 25 days holiday per year, plus an allowance of up to 8 UK bank holidays (pro rata for part time employees).
• Additional holidays for length of service.
• Your birthday day off.
• Up to 3 days of paid volunteering per year.
• A discretionary bonus scheme, based on store performance.
• A pension scheme with Nest.
• 60% product discount for personal and gift use.
• 30% Friends and Family product discount.
• A uniform allowance to help you represent the Finisterre brand with confidence and authenticity on the shop floor.
• Enhanced Family Leave policies to support you in growing your family.
• Life assurance with access to an online wellbeing platform.
• Access to a range of wellbeing resources, including counselling services, cycle to work, eye tests, and wellbeing activities.
• Regular team social and training days.
• Various discounts from our B Corp community.
• Access our online Learning Library and company-wide training sessions delivered by both internal and external trainers.
• Sea Tuesday companywide updates.

Closing date: We’ll be interviewing as we go along, so we’d encourage you to submit your application at the earliest opportunity, as the role may close earlier than advertised. Finisterre is committed to building diverse and inclusive teams. We celebrate difference and encourage everyone to join us and be themselves at work.