Digital Marketing Lead

We are looking for an experienced Paid Digital Marketing professional to join the Finisterre team as Digital Marketing Lead. This role is all about understanding our customers and then marketing to them across the entire digital funnel. It’s a big role that works on multiple channels, with a key focus on Google Ads to attract new customers to the brand through marketing and insight, then bring them back in through remarketing and other campaigns to drive repeat purchase.

As a purpose‑led brand we are big on building advocates – so the right candidate will have a deep understanding of the performance channels, and how Brand fits into the mix.

KEY RESPONSIBILITIES

• Working with Digital team to deliver a global paid digital marketing strategy that drives our brand and business targets (TOF through to BOF and repeat!).
• Strategically lead and optimise Paid Media (Search, Youtube & Display) in‑house, while driving technical and bidding excellence.
• Responsible for budgets, creative updates, reporting and testing new strategies.
• Leading Change & GenAI Innovation in Search, pioneer the adoption of GenAI within Paid Search to enhance campaign strategy, automation, and performance.
• Inspire internal teams and stakeholders with the transformative potential of AI‑powered, integrated Search solutions that drive measurable commercial impact.
• Supporting customer insights through consistent data analysis and reporting.
• Deep dive into incrementality and attribution using various reporting platforms (First & last click) Fospha, GA4 & Google Ads, while ensuring campaigns/strategies are implemented correctly and optimised efficiently to achieve set paid and customer KPIs.
• Responsible for managing feed agency and making sure everything is pulling through on GMC as it should be.
• Maintaining strong relationships with Google platform managers.
• Supporting other paid channels & SEO making sure strategy is aligned with Paid Search.
• Responsible for weekly and monthly reporting on all spend and the results, ensuring that the most appropriate metrics are used.
• Working closely with internal teams, especially Ecom and CRM, to ensure end‑to‑end ad journey is as efficient as it could be, from the audience we’re targeting to on‑site experience.

WHAT YOU’LL BRING TO FINISTERRE

• Relevant aspiration and interest in being part of a multi‑channel retail business.
• Experienced in the world of Performance & Brand Digital Marketing, specifically Paid Media.
• 4 years+ hands‑on expertise across Paid Media (Google & Bing) and emerging search technologies (LLM/AI‑powered), with a proven ability to plan, execute, and optimise full‑funnel campaigns on Google.
• Strong analytical and excel skills, experienced using Google Analytics 4 and working with MMMs.
• Excellent and clear communicator and confident presenting to internal teams.
• Ability to think creatively and innovatively.
• Team player, that’s highly organised and able to adapt in fast‑paced environment.
• Willingness to own and drive your personal development plan, and open to asking for and accepting feedback on performance.
• Commitment to inclusivity and sustainability, and social and environmental sustainability.
• Passion, energy and aspiration in line with Finisterre values, products, brand and customers.
• Excellent interpersonal skills and ability to work in a team.
• Thrives on positive change and able to manage self under pressure.

IMPORTANT

The successful candidate must, by the start of their employment, have permission to work in the UK. Please note that Finisterre are not licensed to sponsor overseas workers.

WHAT YOU’LL RECEIVE FROM FINISTERRE

• We are offering a full time, permanent contract, based at our Headquarters at Wheal Kitty, St Agnes, Cornwall.
• We’ll invest in you with a competitive salary, up to £36,000, depending on your skills and experience.
• 25 days holiday per year, plus up to 8 UK bank holidays (pro rata for part time employees).
• Additional holidays for length of service.
• Your birthday day off.
• Up to 3 days of paid volunteering.
• A discretionary bonus scheme, based on company performance.
• A pension scheme with Nest.
• 60% product discount for personal and gift use.
• 30% Friends and Family product discount.
• Enhanced Family Leave policies to support you in growing your family.
• Life assurance with access to an online wellbeing platform.
• Access to a range of wellbeing resources.
• Regular company and team social events.
• Various discounts from our B Corp community.
• Access our online Learning Library and company-wide training sessions.
• An hour to spend in or by the sea every Tuesday followed by Sea Tuesday companywide meeting.

CLOSING DATE

We’ll be interviewing as we go along, so we’d encourage you to submit your application at the earliest opportunity, as the may close earlier than advertised.

DIVERSITY & INCLUSION

Finisterre is committed to building diverse and inclusive teams. We celebrate difference and encourage everyone to join us and be themselves at work.