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For Companies At a Glance
- Tasks: Drive new business growth and build relationships in the foodservice industry.
- Company: Join a dynamic team at Finest Foods, a leading supplier in the UK foodservice market.
- Benefits: Competitive package, company allowance, and supportive team culture.
- Other info: Passion for food and willingness to travel are essential.
- Why this job: Make a real impact from day one while enjoying a flexible, field-based role.
- Qualifications: 3+ years B2B sales experience, excellent communication, and relationship-building skills.
The predicted salary is between 30000 - 40000 ÂŁ per year.
About Finest Foods
Finest Foods is a specialist supplier to the UK foodservice market. We source, develop, and market a wide range of branded and private-label frozen and ambient products for wholesalers, distributors, chains and franchises across the UK and Ireland. After significant growth, we are expanding our sales team. This is an exciting opportunity to join a dynamic company and drive your career forward in the food industry. We are recruiting for x3 fully field-based roles in the following areas: National UK, Ireland, Scotland.
You will manage your own territory but will also be expected to travel further afield when required for key opportunities, larger accounts, or industry events. This is a role for someone who enjoys being out in the market, building relationships face-to-face, and taking full ownership of their sales pipeline.
What the Role Really Looks Like
- 3–5 days per week spent visiting customers and prospects
- Regular travel across your region, with occasional nationwide travel
- A mix of pre-booked meetings and proactive “on-the-door” prospecting
- Managing your own diary, routes, and territory strategy
- Building relationships with wholesalers, distributors, and foodservice operators
Key Responsibilities
- Drive New Business Growth: Identify and pursue new business opportunities in the foodservice, hospitality, and wholesale channels. This includes prospecting leads, cold visits/calls, and pitching our product range to win new customers.
- Account Management: Build and maintain strong relationships with existing clients, ensuring exceptional service. You’ll regularly visit and consult with customers to understand their needs, increase order volumes, and introduce new products.
- Achieve Sales Targets: Consistently meet or exceed your sales targets and KPIs, as set by the Sales Manager. You will also monitor your progress and proactively adjust your approach to ensure quarterly and annual goals are achieved.
- Territory Planning: Manage a regional territory efficiently. Plan your field visits and route to maximize productivity. Attend on-site client meetings daily and some occasional overnight travel may be required.
- Negotiation & Closing: Prepare and deliver compelling sales presentations. Negotiate pricing and contract terms with decision-makers, and successfully close deals that are profitable and ensure customer satisfaction.
- Market Intelligence: Stay alert to market trends and competitor offerings in your territory. Share insights with the team to help refine the sales strategy. You’ll represent Finest Foods at industry events or food shows on occasion, networking to expand our presence.
- Reporting & Administration: Keep accurate records of sales activities, client interactions, and pipeline opportunities using our CRM system. Submit weekly sales reports and forecasts to the Sales Manager and coordinate with our customer service and distribution teams to ensure smooth order fulfilment for your clients.
About You – Qualifications & Skills
- Sales Experience: Proven B2B sales experience (3+ years) is required, ideally in foodservice, FMCG, or a wholesale environment. You have a track record of meeting sales targets and growing a customer base (experience in the food/drink industry is a strong plus).
- Communication & Negotiation: Excellent communication skills with a friendly, professional demeanour. You are persuasive and confident in negotiations, able to build rapport quickly and influence stakeholders at all levels (from chefs and buyers to business owners).
- Relationship Builder: A genuine people-person who excels at relationship management and customer service. You take pride in being a trusted advisor to your clients, helping their businesses succeed through the products and solutions you provide.
- Self-Motivated & Organised: Highly self-driven and goal-oriented, with the ability to work independently in the field. You manage your time effectively and can juggle multiple priorities. Solid organisational skills are a must, from planning your schedule to keeping account notes up to date.
- Analytical & Tech-Savvy: Comfortable using data and digital tools to drive sales. Proficient in Microsoft Office (Excel, Word, PowerPoint) and experienced with CRM software for logging activities and analysing your sales pipeline. You use a data-informed approach to identify trends or opportunities.
- Knowledge & Passion: Passion for food and an interest in culinary trends will be beneficial. You quickly learn product details and enjoy staying informed about the food industry.
- Other Requirements: Valid UK driving licence (essential for a field-based role). Willingness to travel daily within the territory. Eligibility to work in the UK.
What We Offer
- Competitive package
- Company Allowance & Expenses
- Supportive small team and entrepreneurial business culture
- The opportunity to have a direct impact on the business from day 1.
Fields Sales Representatives - UK / Ireland / Scotland employer: Finest Foods
Contact Detail:
Finest Foods Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Fields Sales Representatives - UK / Ireland / Scotland
✨Tip Number 1
Get out there and network! Attend industry events, food shows, or local meet-ups. It's all about making connections and showing your face in the market – you never know who might be looking for a sales superstar like you!
✨Tip Number 2
Master your territory! Plan your visits strategically to maximise your time and impact. The more organised you are, the better you'll be at building those all-important relationships with clients and prospects.
✨Tip Number 3
Be proactive! Don’t just wait for leads to come to you. Get out there and do some cold calling or door knocking. Show potential clients what Finest Foods has to offer and how you can help their business thrive.
✨Tip Number 4
Keep track of your progress! Use our CRM system to log your activities and insights. This will not only help you stay organised but also allow you to adjust your strategy based on what’s working and what’s not.
We think you need these skills to ace Fields Sales Representatives - UK / Ireland / Scotland
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role. Highlight your B2B sales experience, especially in foodservice or FMCG, and showcase how you've smashed those sales targets. We want to see how you can drive new business growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the food industry and how your skills align with our needs. Be personable and let your enthusiasm for building relationships come through.
Showcase Your Organisational Skills: Since this role involves managing your own territory and diary, make sure to mention any tools or methods you use to stay organised. We love self-motivated candidates who can juggle multiple priorities effectively!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come in through our own channels!
How to prepare for a job interview at Finest Foods
✨Know Your Product Inside Out
Before the interview, make sure you’re well-versed in the products that Finest Foods offers. Understand their unique selling points and how they fit into the foodservice market. This will not only help you answer questions confidently but also show your genuine interest in the role.
✨Demonstrate Your Sales Success
Prepare specific examples of your past sales achievements, especially in B2B environments. Be ready to discuss how you met or exceeded targets, built relationships, and managed accounts. Use metrics to quantify your success, as numbers speak volumes in sales.
✨Showcase Your Relationship-Building Skills
Since this role is all about building relationships, think of instances where you’ve successfully developed rapport with clients. Be prepared to share stories that highlight your communication skills and ability to influence stakeholders at various levels.
✨Plan Your Territory Strategy
Think about how you would approach managing your territory effectively. During the interview, discuss your strategies for planning field visits, prioritising clients, and maximising productivity. This shows that you’re proactive and organised, which are key traits for this role.