Marketing Manager in Lancing

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Company Overview

Fine Cut Group is a family‑owned SME that operates six distinct brands—Fine Cut, Dragonfly Rally, Attach A Tag, P&S Engraving, Orbit Print & Label Giant, and Giant. The company combines state‑of‑the‑art print, laser marking and engraving technology to deliver industrial graphics to industries ranging from aerospace and medical to custom rally plates and personalised name tags.

Role

This is a hands‑on Marketing Manager position. Your primary brief is to act as the in‑house marketing agency, demonstrate measurable marketing value, and then build the marketing team around you as results grow. You will own day‑to‑day marketing for all brands, planning, executing and measuring campaigns across digital channels while setting a roadmap for how the Fine Cut marketing department will evolve over the next 3–5 years.

Responsibilities

• Create and deploy marketing strategy and annual plans for each brand, aligned to commercial targets.
• Run the in‑house “agency” P&L: plan and allocate budget, forecast returns, and report performance.
• Manage and improve all websites, landing pages, and online stores.
• Manage PPC and paid social campaigns (Google Ads, Meta, etc.).
• Oversee SEO – on‑page optimisation, content briefs and link‑earning activity.
• Direct the part‑time content writer to produce blogs, guides, case studies and product content.
• Lead media asset creation, including photos and videos.
• Define and track core KPIs across brands (traffic, leads, e‑commerce conversion, CPA, ROAS, CLV) using GA4 and Looker Studio.
• Present regular performance updates and recommendations to leadership.
• Build and manage relationships with external agencies or freelancers, ensuring accountability to clear targets.
• Champion brand standards and tone of voice for each of the six brands, ensuring consistency across all touchpoints.

Requirements

• 5+ years’ experience in a digital‑first marketing role (agency or in‑house), including at least 2 years managing campaigns end‑to‑end.
• Proven track record of planning and running multi‑channel campaigns that delivered measurable ROI (ideally in B2B and/or e‑commerce).
• Hands‑on experience with Google Ads and/or other paid media, SEO best practice, email marketing platforms and basic automation, Web CMS platforms (WordPress, Shopify, Magento or similar), and analytics tools (GA4 at a minimum).
• Comfortable working autonomously, prioritising workload and making data‑led decisions without constant direction.
• Strong copywriting and editing skills for web, email and social.
• Ability to brief and direct designers, photographers and videographers, with an eye for brand and visual consistency.
• Commercial mindset; able to think in terms of pipeline, margins, CPA, ROAS and lifetime value, not just “campaigns”.
• Experience managing or mentoring others (formally or informally) and a clear appetite to build and lead a small team.
• Excellent communication skills and confidence to challenge and influence senior stakeholders.

Desirable

• Experience in manufacturing, print, industrial products or trade/SME markets.
• Experience running marketing for multiple brands simultaneously.
• Familiarity with marketplaces (e.g., Amazon) and lead‑gen funnels.
• Basic design skills (Canva / Adobe CC) and/or basic video editing.
• Experience working within an agency and wanting to move into a fast‑moving, owner‑managed environment with fewer layers of approval.

Application Timeline

• Application close: 16 January 2026
• 1st interview (phone): 20–23 January 2026
• Short task: 24 Jan – 7 Feb
• 2nd interview (in person): w/c 9 Feb
• Offer decision w/c 23 Feb

Employment Details

• Seniority level: Mid‑Senior
• Employment type: Part‑time
• Job function: Marketing and sales
• Industries: Advertising services
• Location: Lancing, West Sussex

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