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- Tasks: Lead CRM strategy and optimise systems to boost engagement and retention.
- Company: Fast-growing fintech on a mission to empower financial confidence.
- Benefits: Remote-first role with competitive salary and opportunities for growth.
- Why this job: Shape impactful CRM strategies in a dynamic startup environment.
- Qualifications: 4+ years in CRM roles, strong technical and analytical skills required.
- Other info: Collaborative culture with occasional team events in London.
The predicted salary is between 36000 - 60000 £ per year.
A fast-growing fintech on a mission to help people feel confident and in control of their finances, is looking for a CRM Marketing Lead to join their marketing team. Already a trusted partner to major employers such as the NHS, the company is scaling rapidly and needs a technically skilled marketer to own and optimise their CRM systems, driving engagement, conversion, and retention across both B2B and B2C audiences. This is a hands-on, high-impact role for a CRM specialist who thrives in fast-paced, startup environments.
The CRM Marketing Lead will take full ownership of the company’s CRM strategy and execution, building robust workflows, segmenting audiences, and ensuring that every touchpoint delivers meaningful engagement. Working closely with product, sales, data, and marketing teams, this role focuses on the operations and infrastructure of the CRM system, enabling the wider marketing function to deliver successful campaigns.
The ideal candidate is highly technical, comfortable with data, and able to optimise complex automation and lifecycle workflows. They will not be responsible for creating campaign content but will ensure that all CRM-driven communications are effectively designed, automated, and targeted to maximise results.
Key responsibilities include:- CRM strategy and execution: Own the end-to-end CRM roadmap, building campaigns and automations that support the full customer lifecycle across B2B and B2C audiences.
- Data-driven optimisation: Use segmentation, customer insights, and testing to design effective user journeys, continuously improving campaign performance.
- CRM platform expertise: Manage and optimise marketing automation tools, primarily HubSpot, and leverage technical capabilities to improve workflows and reporting.
- Cross-functional collaboration: Partner with product, sales, customer success, and marketing teams to understand their needs and translate them into CRM-driven processes and campaigns.
- Reporting and analytics: Monitor campaign performance, track KPIs, and provide insights to guide future strategy and optimisation.
The ideal candidate will have:
- 4+ years’ experience in CRM or marketing automation roles, with proven success designing and executing end-to-end customer journeys.
- Deep technical expertise with CRM platforms, preferably HubSpot.
- Strong analytical skills, including experience with Excel and data wrangling; SQL skills are a plus.
- A test-and-learn mindset, using data and insights to optimise workflows and campaign performance.
- The ability to translate customer insights into actionable automations and targeted journeys.
- A collaborative approach, working effectively across teams without being responsible for content creation.
- High-agency, self-starter mentality, thriving in a fast-paced startup environment.
This is an excellent opportunity to own and shape the CRM strategy for a scaling fintech, driving measurable impact on engagement, conversion, and retention. The role is remote-first with occasional travel to London for team events and collaboration. Apply now to hear more!
CRM Marketing Lead employer: Findrs
Contact Detail:
Findrs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Lead
✨Tip Number 1
Network like a pro! Reach out to people in the fintech space, especially those who work at companies you admire. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your CRM expertise and data-driven successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common CRM-related questions. Think about how you've optimised workflows or improved campaign performance in the past, and be ready to share those stories!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace CRM Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of CRM Marketing Lead. Highlight your experience with CRM systems, especially HubSpot, and any data-driven successes you've had. We want to see how you can bring your unique skills to our fast-paced environment!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about fintech and how your technical expertise can help us optimise our CRM strategy. Keep it engaging and personal – we love a bit of personality!
Showcase Your Analytical Skills: Since this role is all about data-driven optimisation, make sure to include examples of how you've used analytics to improve campaign performance in the past. We’re keen to see your test-and-learn mindset in action!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come through our own channels!
How to prepare for a job interview at Findrs
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platforms mentioned in the job description, especially HubSpot. Familiarise yourself with its features and functionalities, as you’ll likely be asked how you would optimise workflows and reporting during the interview.
✨Showcase Your Data Skills
Prepare to discuss your experience with data analysis and segmentation. Bring examples of how you've used data to drive campaign performance and user journeys. Being able to talk about specific metrics and outcomes will demonstrate your analytical prowess.
✨Emphasise Collaboration
Since this role involves working closely with various teams, be ready to share examples of how you’ve successfully collaborated in the past. Highlight your ability to translate insights from different departments into actionable CRM strategies.
✨Adopt a Test-and-Learn Mindset
Be prepared to discuss your approach to testing and optimising campaigns. Share instances where you’ve implemented changes based on insights and the results that followed. This will show that you’re proactive and results-driven, which is key for this role.