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- Tasks: Lead B2C marketing strategies and campaigns to drive customer acquisition.
- Company: Rapidly scaling fintech company empowering financial confidence.
- Benefits: Remote-first work, competitive salary, and opportunity for impactful growth.
- Other info: Ideal for those eager to experiment and make a real difference.
- Why this job: Shape the future of marketing in a fast-paced startup environment.
- Qualifications: 3-4 years of marketing experience with strong copywriting skills.
The predicted salary is between 36000 - 60000 ÂŁ per year.
A rapidly scaling fintech company on a mission to help people feel confident and in control of their finances is seeking a B2C Marketing Manager. Their goal is to empower individuals to achieve life milestones faster through expert financial guidance, smart goal-planning tools, and tailored financial products. Already trusted by major employers such as the NHS, the company is now entering an exciting phase of growth, expanding its reach and looking for a marketing professional to lead the charge in customer acquisition.
This role is perfect for a hands-on, generalist marketer who thrives in fast-paced startup environments and loves building things from the ground up. Currently, the company’s B2C marketing presence is limited—primarily email campaigns driving conversions for a single product. The incoming B2C Marketing Manager will have the autonomy and budget to create a comprehensive acquisition strategy, experimenting across multiple channels including paid social, Google Ads, content marketing, partnerships, and direct mail.
The position offers a unique opportunity to shape the company’s B2C growth strategy end-to-end. From ideation and campaign creation to execution and optimisation, this role is about testing, learning, and scaling what works to drive sign-ups and engagement among employee audiences.
In this role, the B2C Marketing Manager will:
- Own the customer acquisition funnel: Develop and execute a holistic B2C acquisition strategy across paid, organic, and emerging channels.
- Lead multi-channel campaigns: Plan, manage, and optimise campaigns across the marketing mix, balancing short-term acquisition goals with long-term growth objectives.
- Drive test-and-learn initiatives: Design experiments to quickly identify effective tactics, iterating campaigns based on performance data to scale acquisition efficiently.
- Craft compelling copy: Write persuasive messaging tailored for diverse employee audiences, ensuring consistent brand voice across ads, landing pages, emails, and other touchpoints.
- Optimise the funnel: Continuously improve conversion rates at every stage of the customer journey, using insights from analytics and customer data.
- Project management: Coordinate multiple campaigns simultaneously, collaborating with design, product, and data teams while maintaining ownership of deliverables.
The ideal candidate will be:
- A generalist marketer with 3-4 years of hands-on experience across multiple acquisition channels.
- Confident in managing paid search, paid social, content, and other customer acquisition tactics.
- A strong copywriter capable of creating engaging messaging that converts.
- Comfortable working independently with high agency, while also collaborating across teams to achieve results.
- Data-informed, using analytics to guide strategy, campaign design, and optimisation.
- A “startup junkie” with a growth mindset, eager to experiment, pivot quickly, and roll up their sleeves to get things done.
If you are ready to take ownership of a B2C marketing function from scratch and make a measurable impact on a company helping thousands of people achieve financial confidence, this is your opportunity. Applicants should ideally be based in the London area for occasional in-person collaboration, but the role is remote-first. Apply now to hear more!
B2C Marketing Manager employer: Findrs
Contact Detail:
Findrs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2C Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the fintech space, especially those who work at companies you admire. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings—reach out directly to companies you’re interested in. Express your enthusiasm for their mission and how you can contribute to their growth.
✨Tip Number 4
Keep learning! Stay updated on the latest marketing trends and tools. Join webinars, read blogs, and engage with communities. This not only boosts your knowledge but also shows employers you’re committed to growth.
We think you need these skills to ace B2C Marketing Manager
Some tips for your application 🫡
Show Your Passion for Fintech: When writing your application, let your enthusiasm for fintech shine through! We want to see how you connect with our mission of helping people feel confident about their finances. Share any personal experiences or insights that highlight your passion for this industry.
Tailor Your Copy: Craft your application like you would a marketing campaign. Use persuasive language and ensure it reflects our brand voice. Highlight your copywriting skills by making your application engaging and relevant to the role of B2C Marketing Manager.
Demonstrate Your Data Savvy: We love data-driven decision-making! In your application, mention specific examples of how you've used analytics to inform your marketing strategies in the past. This will show us you're not just creative but also strategic in your approach.
Keep It Concise and Clear: While we appreciate detail, clarity is key! Make sure your application is well-structured and easy to read. Avoid jargon unless it's relevant, and get straight to the point about your experience and what you can bring to our team.
How to prepare for a job interview at Findrs
✨Know Your Audience
Before the interview, research the company’s target audience and their financial needs. Understand how the company’s products can empower individuals to achieve their life milestones. This will help you tailor your responses and demonstrate your alignment with their mission.
✨Showcase Your Campaign Experience
Prepare specific examples of multi-channel campaigns you've managed in the past. Highlight your role in developing strategies, optimising performance, and driving customer acquisition. Be ready to discuss what worked, what didn’t, and how you adapted your approach based on data.
✨Demonstrate Your Copywriting Skills
Since crafting compelling copy is crucial for this role, bring samples of your work or prepare a short pitch for a hypothetical campaign. This will showcase your ability to create persuasive messaging that resonates with diverse audiences, which is key for driving engagement.
✨Emphasise Your Growth Mindset
Be prepared to discuss how you approach experimentation and learning in your marketing strategies. Share examples of how you've pivoted quickly based on insights and data, and express your enthusiasm for building and scaling new initiatives in a fast-paced environment.