At a Glance
- Tasks: Lead B2C marketing strategies and campaigns to drive customer acquisition.
- Company: Rapidly scaling fintech company empowering financial confidence.
- Benefits: Remote-first work, competitive salary, and opportunity for impactful growth.
- Other info: Ideal for those eager to experiment and make a real difference.
- Why this job: Shape the future of marketing in a fast-paced startup environment.
- Qualifications: 3-4 years of marketing experience with strong copywriting skills.
The predicted salary is between 36000 - 60000 £ per year.
A rapidly scaling fintech company on a mission to help people feel confident and in control of their finances is seeking a B2C Marketing Manager. Their goal is to empower individuals to achieve life milestones faster through expert financial guidance, smart goal-planning tools, and tailored financial products. Already trusted by major employers such as the NHS, the company is now entering an exciting phase of growth, expanding its reach and looking for a marketing professional to lead the charge in customer acquisition.
This role is perfect for a hands-on, generalist marketer who thrives in fast-paced startup environments and loves building things from the ground up. Currently, the company’s B2C marketing presence is limited—primarily email campaigns driving conversions for a single product. The incoming B2C Marketing Manager will have the autonomy and budget to create a comprehensive acquisition strategy, experimenting across multiple channels including paid social, Google Ads, content marketing, partnerships, and direct mail.
The position offers a unique opportunity to shape the company’s B2C growth strategy end-to-end. From ideation and campaign creation to execution and optimisation, this role is about testing, learning, and scaling what works to drive sign-ups and engagement among employee audiences.
In this role, the B2C Marketing Manager will:
- Own the customer acquisition funnel: Develop and execute a holistic B2C acquisition strategy across paid, organic, and emerging channels.
- Lead multi-channel campaigns: Plan, manage, and optimise campaigns across the marketing mix, balancing short-term acquisition goals with long-term growth objectives.
- Drive test-and-learn initiatives: Design experiments to quickly identify effective tactics, iterating campaigns based on performance data to scale acquisition efficiently.
- Craft compelling copy: Write persuasive messaging tailored for diverse employee audiences, ensuring consistent brand voice across ads, landing pages, emails, and other touchpoints.
- Optimise the funnel: Continuously improve conversion rates at every stage of the customer journey, using insights from analytics and customer data.
- Project management: Coordinate multiple campaigns simultaneously, collaborating with design, product, and data teams while maintaining ownership of deliverables.
The ideal candidate will be:
- A generalist marketer with 3-4 years of hands-on experience across multiple acquisition channels.
- Confident in managing paid search, paid social, content, and other customer acquisition tactics.
- A strong copywriter capable of creating engaging messaging that converts.
- Comfortable working independently with high agency, while also collaborating across teams to achieve results.
- Data-informed, using analytics to guide strategy, campaign design, and optimisation.
- A “startup junkie” with a growth mindset, eager to experiment, pivot quickly, and roll up their sleeves to get things done.
If you are ready to take ownership of a B2C marketing function from scratch and make a measurable impact on a company helping thousands of people achieve financial confidence, this is your opportunity. Applicants should ideally be based in the London area for occasional in-person collaboration, but the role is remote-first. Apply now to hear more!
B2C Marketing Manager in Leicester employer: Findrs
Join a rapidly scaling fintech company that prioritises employee empowerment and growth, offering a dynamic work culture where innovation thrives. As a B2C Marketing Manager, you'll enjoy the autonomy to shape marketing strategies while collaborating with a passionate team dedicated to making a meaningful impact on people's financial journeys. With opportunities for professional development and a remote-first approach, this role is perfect for those looking to grow in a fast-paced environment that values creativity and results.
StudySmarter Expert Advice🤫
We think this is how you could land B2C Marketing Manager in Leicester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Findrs and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Findrs are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Findrs on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Findrs. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace B2C Marketing Manager in Leicester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Findrs. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Findrs:Show us that you’ve done your homework! In your application, briefly mention what you admire about Findrs’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Findrs
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Findrs will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Findrs, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
