At a Glance
- Tasks: Lead B2C marketing strategies and campaigns to drive customer acquisition.
- Company: Rapidly scaling fintech company empowering financial confidence.
- Benefits: Remote-first work, competitive salary, and opportunity for impactful growth.
- Other info: Join a mission-driven team making a difference in people's financial lives.
- Why this job: Shape the future of B2C marketing in a dynamic startup environment.
- Qualifications: 3-4 years of marketing experience with strong copywriting skills.
The predicted salary is between 36000 - 60000 £ per year.
A rapidly scaling fintech company on a mission to help people feel confident and in control of their finances is seeking a B2C Marketing Manager. Their goal is to empower individuals to achieve life milestones faster through expert financial guidance, smart goal-planning tools, and tailored financial products. Already trusted by major employers such as the NHS, the company is now entering an exciting phase of growth, expanding its reach and looking for a marketing professional to lead the charge in customer acquisition.
This role is perfect for a hands-on, generalist marketer who thrives in fast-paced startup environments and loves building things from the ground up. Currently, the company’s B2C marketing presence is limited—primarily email campaigns driving conversions for a single product. The incoming B2C Marketing Manager will have the autonomy and budget to create a comprehensive acquisition strategy, experimenting across multiple channels including paid social, Google Ads, content marketing, partnerships, and direct mail.
The position offers a unique opportunity to shape the company’s B2C growth strategy end-to-end. From ideation and campaign creation to execution and optimisation, this role is about testing, learning, and scaling what works to drive sign-ups and engagement among employee audiences.
In this role, the B2C Marketing Manager will:
- Own the customer acquisition funnel: Develop and execute a holistic B2C acquisition strategy across paid, organic, and emerging channels.
- Lead multi-channel campaigns: Plan, manage, and optimise campaigns across the marketing mix, balancing short-term acquisition goals with long-term growth objectives.
- Drive test-and-learn initiatives: Design experiments to quickly identify effective tactics, iterating campaigns based on performance data to scale acquisition efficiently.
- Craft compelling copy: Write persuasive messaging tailored for diverse employee audiences, ensuring consistent brand voice across ads, landing pages, emails, and other touchpoints.
- Optimise the funnel: Continuously improve conversion rates at every stage of the customer journey, using insights from analytics and customer data.
- Project management: Coordinate multiple campaigns simultaneously, collaborating with design, product, and data teams while maintaining ownership of deliverables.
The ideal candidate will be:
- A generalist marketer with 3-4 years of hands-on experience across multiple acquisition channels.
- Confident in managing paid search, paid social, content, and other customer acquisition tactics.
- A strong copywriter capable of creating engaging messaging that converts.
- Comfortable working independently with high agency, while also collaborating across teams to achieve results.
- Data-informed, using analytics to guide strategy, campaign design, and optimisation.
- A “startup junkie” with a growth mindset, eager to experiment, pivot quickly, and roll up their sleeves to get things done.
If you are ready to take ownership of a B2C marketing function from scratch and make a measurable impact on a company helping thousands of people achieve financial confidence, this is your opportunity. Applicants should ideally be based in the London area for occasional in-person collaboration, but the role is remote-first. Apply now to hear more!
B2C Marketing Manager in Edinburgh employer: Findrs
Join a rapidly scaling fintech company that prioritises employee empowerment and growth, offering a dynamic work culture where innovation thrives. As a B2C Marketing Manager, you'll enjoy the autonomy to shape marketing strategies while collaborating with passionate teams in a supportive environment. With opportunities for professional development and a mission-driven approach, this role is perfect for those looking to make a meaningful impact in the financial sector.
StudySmarter Expert Advice🤫
We think this is how you could land B2C Marketing Manager in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to people in the fintech space, especially those who work at companies you admire. A casual chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a personal project or case study that showcases your marketing prowess. Share it on LinkedIn or your portfolio site to grab attention and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and crafting your own success stories. Use the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your achievements.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our mission.
We think you need these skills to ace B2C Marketing Manager in Edinburgh
Some tips for your application 🫡
Show Your Passion for Fintech:Let us know why you're excited about the fintech space! Share your thoughts on how financial confidence can change lives and how you can contribute to that mission. A personal touch goes a long way!
Tailor Your Application:Make sure your CV and cover letter reflect the skills and experiences that align with our B2C Marketing Manager role. Highlight your hands-on experience in customer acquisition and any successful campaigns you've led.
Be Data-Driven:We love numbers! Include examples of how you've used data to inform your marketing strategies. Show us how you've optimised campaigns based on performance metrics—this will really catch our eye!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Findrs
✨Know Your Audience
Before the interview, research the company’s target audience and their financial needs. Understand how the company’s products can empower individuals to achieve their life milestones. This will help you tailor your responses and demonstrate your understanding of the B2C marketing landscape.
✨Showcase Your Campaign Experience
Be ready to discuss specific campaigns you've managed in the past. Highlight your experience with multi-channel strategies, especially in paid social and Google Ads. Use metrics to illustrate your success and how you’ve optimised campaigns based on performance data.
✨Demonstrate Your Copywriting Skills
Prepare examples of persuasive copy you've written for different channels. Whether it’s ads, emails, or landing pages, show how your writing has driven engagement and conversions. This is crucial for a role that requires crafting compelling messaging for diverse audiences.
✨Emphasise Your Growth Mindset
The company is looking for someone who thrives in a fast-paced environment and is eager to experiment. Share instances where you’ve pivoted quickly based on data insights or learned from failed campaigns. This will showcase your adaptability and commitment to continuous improvement.
