B2B Sales Executive (Food / FMCG) in Llandudno

Join an established food and drink business and build long-term trade relationships across the UK.

FindCore are thrilled to be assisting an established food and drink business with the recruitment of a B2B Sales Executive.

Permanent, full-time position with UK-wide responsibility, combining remote working with regular customer visits and travel.

Salary:

£30,000 basic salary + 3% commission on all accounts secured + business travel expenses + additional benefits

This is a proactive new-business sales role focused on developing trade customers across the UK, representing established food and beverage brands and building long-term commercial relationships.

Key Responsibilities:

• Identify, approach and win new trade customers across the UK.
• Develop relationships with independent retailers, cafés, coffee roasters, wholesalers, hotels and hospitality businesses.
• Generate new business through telephone calls, email, networking, referrals and trade shows.
• Arrange face-to-face meetings with prospective customers.
• Present and sell food and beverage products to trade customers.
• Follow up quotations, samples and enquiries to convert prospects into paying customers.
• Develop existing accounts and encourage repeat orders.
• Identify new markets, sales opportunities and potential distribution partners.
• Maintain an accurate sales pipeline and customer records.
• Report on sales activity, opportunities and results.
• Work towards agreed sales targets and contribute to continued business growth.
• Attend relevant trade shows and industry events.

Skills & Experience Requirements:

• Previous experience within B2B sales, business development or account management.
• Proven ability to generate and win new business.
• Experience selling food, drink, tea, coffee, FMCG or related products would be highly advantageous.
• Experience selling to independent retailers, cafés, wholesalers or hospitality businesses would be particularly relevant.
• Strong prospecting and lead-generation skills.
• Confident communicating with customers by telephone, email and face-to-face.
• Strong negotiation and relationship-building ability.
• Commercially minded, proactive and target-driven.
• Comfortable managing your own territory and workload.
• Full UK driving licence required.
• Willingness to travel regularly throughout the UK.

Benefits:

• £30,000 basic salary.
• 3% commission on all accounts secured.
• UK-wide territory with significant autonomy.
• Flexible / remote working opportunities.
• Business travel expenses covered.
• Opportunity to represent established food and beverage brands.
• Freedom to develop your own sales strategy and customer base.
• Long-term progression as the national trade customer portfolio grows.

Please apply.