At a Glance
- Tasks: Lead strategic communications for top fashion and lifestyle brands while mentoring a dynamic team.
- Company: Join Fincham Communications, a vibrant agency at the heart of London’s fashion scene.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Office-based role with a collaborative culture and exciting client projects.
- Why this job: Make an impact in a fast-paced agency and shape the future of luxury communications.
- Qualifications: 7-10 years in PR with strong leadership and media relations skills.
The predicted salary is between 60000 - 80000 € per year.
As Fincham Communications enters an exciting chapter with new client launches and projects, we are looking for exceptional team members to join our growing agency. This is a unique opportunity to work within one of London’s most dynamic fashion, lifestyle, and luxury communications agencies, a fast‑paced, creative environment where ideas, relationships and culture drive everything we do. We are looking for ambitious self-starters who thrive in collaborative environments, love the energy of events and brand building, and are excited by the opportunity to grow within an entrepreneurial agency.
Fincham is a place for individuals who are proactive, culturally aware, and eager to take ownership of projects while developing their careers alongside an experienced and passionate team. Founded in 2022, Fincham Communications represents a curated roster of fashion and lifestyle brands, including MOTHER, Loeffler Randall, Tilly Sveaas, IF ONLY IF, DUCIE and Wiggy Kit. At Fincham, we value creativity, energy, strong relationships, and a collaborative spirit. We are passionate about building impactful brands, creating meaningful cultural conversations, and nurturing talent within our team.
ROLE OVERVIEW
The Associate Director is a senior leadership role within Fincham Communications, responsible for overseeing key client relationships, driving strategic communications campaigns, leading and mentoring teams, and supporting the overall growth and reputation of the agency. Working closely with the Founders and senior leadership team, the Associate Director will ensure the delivery of best‑in‑class PR strategies across fashion, lifestyle and luxury accounts, while fostering strong media, influencer and industry relationships. The successful candidate will be a highly connected communications professional with strong leadership capabilities, excellent commercial awareness, and a passion for delivering creative and impactful PR campaigns.
ROLE DESCRIPTION
- Lead and oversee a portfolio of key fashion, lifestyle and luxury client accounts
- Drive strategic communications planning and execution across all campaigns
- Build and maintain strong senior‑level client relationships, acting as a trusted advisor
- Develop innovative PR strategies that align with client objectives and cultural trends
- Lead media outreach across print, digital, broadcast and social platforms
- Maintain and strengthen relationships with editors, journalists, stylists, influencers and industry contacts
- Oversee major launches, events, press days, Fashion Week activity and VIP initiatives
- Ensure exceptional client servicing and consistent communication across all accounts
- Mentor and develop junior and mid‑level team members, supporting career progression and performance
- Oversee account profitability, budgets and resource allocation
- Identify and support new business opportunities, proposals and agency growth initiatives
- Collaborate closely with leadership to enhance agency processes, creative output and client retention
- Ensure Fincham Communications maintains a strong presence within the fashion and lifestyle industries
- Confidently present campaign ideas, results and strategic recommendations to clients
- Handle high‑pressure situations with professionalism, discretion and problem‑solving capabilities
KEY RESPONSIBILITIES
Strategic Client Leadership
- Oversee the strategic direction and execution of client campaigns
- Maintain senior client relationships and ensure client satisfaction across all accounts
- Identify opportunities to increase client visibility and media impact
- Deliver innovative and culturally relevant campaign ideas
- Manage complex projects with excellent attention to detail and organisation
Media, VIP & Influencer Relations
- Maintain high‑level media and influencer relationships
- Secure impactful editorial placements and brand features
- Oversee VIP dressing opportunities, partnerships and influencer activations
- Lead press strategies surrounding launches, events and Fashion Weeks
Team Management & Leadership
- Manage, mentor and motivate Account Managers, Account Executives and showroom teams
- Conduct regular team check‑ins, training and performance reviews
- Foster a collaborative, positive and high‑performing team culture
- Ensure workloads are effectively managed across the department
Business Development & Agency Growth
- Support and lead new business pitches and proposals
- Identify opportunities for agency growth and strategic partnership
- Represent Fincham Communications at industry events
- Contribute to the agency’s overall commercial success and reputation
Financial & Operational Oversight
- Oversee account budgets
- Ensure profitability and effective resource management across accounts
- Support senior leadership with operational improvements and efficiencies
ABOUT YOU
- Minimum 7–10 years’ experience in PR, communications or media relations within fashion, luxury or lifestyle sectors
- Strong network of media, influencer and industry contacts
- Proven leadership and team management experience
- Excellent communication, presentation and negotiation skills
- Strategic thinker with strong creative instincts
- Commercially aware with experience managing budgets and client growth
- Calm and solutions‑focused under pressure
- Highly organised with exceptional attention to detail
- Passionate about fashion, lifestyle, culture and emerging trends
- Positive, proactive and collaborative attitude
Please note this role is office‑based, and the candidate must have the right to work in the UK.
Associate Director in London employer: FINCHAM Communications Ltd
Fincham Communications is an exceptional employer located in the heart of London, offering a vibrant and creative work environment that thrives on collaboration and innovation. With a strong focus on employee growth, team members are encouraged to take ownership of their projects while benefiting from mentorship by experienced leaders in the fashion and lifestyle sectors. The agency's commitment to building impactful brands and fostering a positive culture makes it an ideal place for ambitious professionals looking to advance their careers in a dynamic industry.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Director in London
✨Tip Number 1
Network like a pro! Attend industry events, connect with influencers, and engage with potential clients. Building relationships is key in the fashion and lifestyle sectors, so don’t be shy about putting yourself out there.
✨Tip Number 2
Showcase your creativity! When you get the chance to present ideas, make sure they’re fresh and aligned with current trends. Fincham Communications loves innovative PR strategies, so let your imagination run wild!
✨Tip Number 3
Be proactive in your approach. If you see an opportunity for a new campaign or client relationship, don’t wait for someone to ask. Take ownership and pitch your ideas confidently to the team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our dynamic team at Fincham Communications.
We think you need these skills to ace Associate Director in London
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for fashion, lifestyle, and luxury shine through. We want to see that you’re not just looking for a job, but that you’re genuinely excited about the opportunity to contribute to Fincham Communications.
Tailor Your Experience:Make sure to highlight your relevant experience in PR and communications. We’re looking for someone with a strong background in the industry, so connect your past roles to the responsibilities of the Associate Director position. Show us how you can lead and innovate!
Be Creative:Don’t be afraid to showcase your creativity in your written application. Whether it’s through your choice of words or the way you present your ideas, we love seeing unique perspectives. Remember, we value creativity and cultural awareness at Fincham!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting role. Plus, it shows you’re proactive, which is exactly what we’re looking for!
How to prepare for a job interview at FINCHAM Communications Ltd
✨Know Your Clients Inside Out
Before the interview, dive deep into Fincham Communications' client roster. Familiarise yourself with their brands and recent campaigns. This will not only show your enthusiasm but also help you discuss how you can contribute to their success.
✨Showcase Your Leadership Skills
As an Associate Director, you'll be expected to lead and mentor teams. Prepare examples of how you've successfully managed projects and developed team members in the past. Highlight your ability to foster a collaborative environment.
✨Be Ready to Discuss Trends
Stay updated on the latest trends in fashion, lifestyle, and luxury communications. Be prepared to share your insights on how these trends can influence PR strategies. This demonstrates your passion and strategic thinking.
✨Prepare for High-Pressure Scenarios
Given the fast-paced nature of the role, think of examples where you've handled high-pressure situations effectively. Discuss your problem-solving skills and how you maintain professionalism under stress, as this is crucial for the role.
