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- Tasks: Lead financial strategy and elevate finance functions for a fast-growing marketing services business.
- Company: Dynamic marketing services firm preparing for private equity transaction.
- Benefits: Competitive compensation, hands-on role, and opportunity to shape financial strategy.
- Other info: Fast-paced environment with significant impact on company’s future.
- Why this job: Be a key player in transforming finance operations and driving growth.
- Qualifications: Experienced CFO with a background in PE-backed businesses and strong commercial insight.
The predicted salary is between 80000 - 100000 £ per year.
A fast-growing marketing services business with sub £5m EBITDA is preparing for a near-term private equity transaction. The business has strong commercial momentum and a high-quality client base but requires significant finance function professionalisation to meet PE-grade standards.
The shareholders are seeking an experienced Fractional CFO to work alongside the CEO and advisors to elevate financial reporting, implement robust systems and controls, and support deal preparation and execution.
Role Summary
The Fractional CFO will take ownership of the end-to-end finance agenda, acting as a strategic partner to the CEO and a key interface with PE investors, advisors, and the board. This is a hands-on role combining strategic oversight with operational delivery, focused on introducing discipline, transparency, and insight into a previously founder-led environment. The CFO will be instrumental in producing PE-quality board packs, upgrading systems, and ensuring the business is fully prepared for diligence and post-deal ownership.
Key Responsibilities
- Partner with the CEO to deliver a clear financial strategy aligned to growth, margin improvement, and exit objectives.
- Provide commercial insight on pricing, client profitability, utilisation, and resourcing across retained, project, and performance-based revenues.
- Build and embed KPIs to support decision-making across acquisition, retention, and service-line performance.
- Lead financial readiness for a PE transaction, working closely with corporate finance, tax, legal, and FDD advisors.
- Own forecasting, historical analysis, EBITDA and cash bridges, and act as a key management representative through diligence and management presentations.
- Introduce PE-grade board reporting, governance, and structured investor communications.
- Professionalise the finance function through systems implementation, strengthened controls, cashflow discipline, and development of a PE-ready finance team.
Candidate Profile
- Experienced CFO / FD / Fractional CFO with a strong track record in PE-backed or PE-bound businesses.
- Background in marketing services, agencies, professional services, or B2B services preferred.
- Proven experience leading finance professionalisation, systems implementation, and reporting upgrades.
- Hands-on deal experience, including sell-side PE processes and financial due diligence.
- Strong commercial mindset with the ability to influence founders and non-finance stakeholders.
- Comfortable operating in imperfect environments and building structure at pace.
If interested, please send your CV to sam.mcdermott@finatal.com
Fractional Chief Financial Officer employer: Finatal
Contact Detail:
Finatal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Fractional Chief Financial Officer
✨Tip Number 1
Network like a pro! Reach out to your connections in the finance and marketing sectors. Let them know you're on the lookout for a Fractional CFO role. You never know who might have the inside scoop on opportunities that aren't advertised!
✨Tip Number 2
Prepare for those interviews by brushing up on your financial strategy skills. Be ready to discuss how you can elevate financial reporting and implement robust systems. Show them you’re the hands-on leader they need to professionalise their finance function.
✨Tip Number 3
Don’t just apply anywhere; focus on companies that align with your experience in PE-backed businesses. Tailor your approach to highlight your track record in leading finance professionalisation and deal processes. We want to see you shine!
✨Tip Number 4
Finally, consider applying through our website! It’s a great way to get noticed and shows you’re serious about landing that Fractional CFO gig. Plus, we love seeing candidates who take the initiative!
We think you need these skills to ace Fractional Chief Financial Officer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Fractional CFO. Highlight your experience in finance professionalisation and any hands-on deal experience you've had. We want to see how your background aligns with the needs of a PE-backed business.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've elevated financial reporting or implemented robust systems in previous roles. We love a good story!
Showcase Your Commercial Insight: In your application, don’t forget to demonstrate your commercial mindset. Talk about how you've influenced pricing strategies or improved client profitability in past positions. This will show us that you can partner effectively with the CEO and other stakeholders.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Finatal
✨Know Your Numbers
As a Fractional CFO, you'll need to demonstrate your financial acumen. Brush up on key financial metrics relevant to the business, such as EBITDA, cash flow, and KPIs. Be ready to discuss how you've used these metrics to drive decision-making in previous roles.
✨Understand the PE Landscape
Familiarise yourself with private equity processes and what investors look for in a CFO. This includes understanding deal structures, due diligence, and how to prepare a business for a successful transaction. Showing that you can navigate this landscape will set you apart.
✨Showcase Your Strategic Partnership Skills
The role requires working closely with the CEO and other stakeholders. Prepare examples of how you've successfully partnered with executives in the past to elevate financial strategies and reporting. Highlight your ability to influence and communicate effectively with non-financial stakeholders.
✨Demonstrate Hands-On Experience
This position is all about combining strategic oversight with operational delivery. Be ready to share specific instances where you've implemented systems, improved financial controls, or led teams through transitions. Concrete examples will illustrate your capability to thrive in a founder-led environment.