Regional Field Marketing Specialist, Europe | London, UK

Overview

Locations: London or Paris

Working as part of the Europe regional team, your primary role will be to manage and execute on the Field Marketing plan for Europe and be a key interface to the sales and customer facing organisation. This role will report to the Global Head of Marketing for the Treasury and Capital Markets (TCM) Business Unit.

In your role as a Field Marketing Specialist, your primary objective will be to generate qualified leads in line with the Finastra TCM business plan. You will contribute to building the strategic plan, identifying and analyzing customer demand, building regional campaign programs and executing on the plan.

Purpose of Role

The primary objective is to generate qualified leads in line with the Finastra business plan. The remit of the role will encompass strategic planning, identifying and analyzing customer demand, developing the annual marketing plan, building campaign programs and managing allocated budget.

Responsibilities

• Manage and execute on the Field Marketing plan for Europe.
• Contribute to building the strategic plan, identifying and analyzing customer demand.
• Build regional campaign programs and execute on the plan.

Strategic Goals & Deliverables

• Responsible for the development of qualified pipeline, driving Europe sales objectives for lead generation.
• Identify opportunities across Europe for generating MQLs and SS2s, which have high probability of converting along the sales funnel to closed deals.
• Raise the quality of marketing activities year on year to ensure improved stats on customer engagement of marketing communications and campaigns, and year on year improvement on customer attendance at key events.

Accountabilities

• Plan and execute a high quality, Europe wide, marketing plan for TCM.
• Deliver pipeline for Europe, aligned to target set for the region.
• Ensure high quality of leads within the pipeline to create strong conversion rates to closed won deals.
• Direct Sales Development Reps detailing forthcoming campaigns, identify and provide suitable marketing materials.
• Ensure continuous focus on lead follow up across marketing campaigns and events.
• Work with Business Development Managers to ensure accurate targeting of existing customers and prospects.
• Collaborate and partner with core marketing teams on campaign concept, messaging, content, creative, promotion and optimisation.
• Identify the most effective marketing channels, value proposition and calls to action for personas and key accounts in your region.
• Engage Marketing and Sales colleagues, both pre- and post-events, to optimise results in terms of awareness, inquiries, and revenue.
• Execute region-specific marketing programs that will ultimately drive demand and build the sales pipeline.
• Build an appropriate mix of integrated campaign tactics, including events, round tables, email, webinars, telemarketing, social media, etc.
• Report on KPIs, track results, manage the lead qualification and handover process to Inside Sales.

Qualifications and Experience

• 5+ years experience in B2B Marketing in Field Marketing and Demand Generation.
• Excellent communication skills with both internal stakeholders, colleagues and peers.
• Familiar with marketing automation platform and CRM systems (Marketo and Salesforce).
• Strong negotiating skills with external vendors.
• Strong analytical skills to review performance and ensure targets are being met.
• Strong organisational skills to execute all elements of the plan to deadline.
• Keen eye for detail and focus on high quality.
• Results oriented.
• Tech savvy - able to work and understand purpose of various marketing tools and platforms.
• Degree in Marketing, Business or Communications or equivalent experience.
• Experience within B2B Software and/or Financial Services technologies (FinTech) is preferred.
• Fluent in English and French, other European languages a bonus.