At a Glance
- Tasks: Shape and execute go-to-market strategies for innovative payment solutions.
- Company: Join Finastra, a global leader in financial services software.
- Benefits: Unlimited vacation, hybrid work, health insurance, and career development opportunities.
- Other info: Collaborative environment with a focus on inclusion and personal growth.
- Why this job: Make a real impact in the fintech industry with cutting-edge technology.
- Qualifications: Experience in product marketing and a solid understanding of payment processing.
The predicted salary is between 54000 - 66000 £ per year.
Who are we? At Finastra, we’re a global leader in financial services software, dedicated to expanding access to financial services and shaping what’s next for the industry. Our technology powers mission‑critical solutions across Lending, Payments and Universal Banking, supporting over 7,000 customers, including 80% of the world’s top 50 banks, in more than 110 countries.
What will you contribute? The Product Marketing Manager – Payments and Messaging will play a pivotal role in shaping and executing the go-to-market (GTM) strategy for Finastra’s payments portfolio. This role is responsible for developing compelling, value-based messaging, enabling sales, and driving market awareness across target segments. The ideal candidate combines strong product marketing expertise with a solid understanding of modern payments processing and infrastructure, enabling them to translate complex technical capabilities into clear, differentiated business value for customers.
Responsibilities & Deliverables:
- GTM Strategy Execution: Support the development and execution of integrated GTM plans for Finastra’s Payments products across target markets and personas. Ensure alignment with broader payments portfolio strategy, regional priorities, and revenue objectives.
- Value Proposition & Messaging Development: Create clear, differentiated messaging frameworks that articulate the business value of Finastra’s payment solutions. Translate complex product features into compelling customer outcomes.
- Content & Sales Enablement: Develop high-quality marketing and sales enablement assets including presentations, solution briefs, case studies, battlecards, and web content. Equip sales teams with persona-based messaging and tools to effectively position solutions in competitive scenarios.
- Market & Competitive Intelligence: Conduct market analysis to identify trends in payments. Monitor competitor positioning and provide actionable insights to refine messaging and differentiation.
- Campaign & Demand Generation Support: Collaborate with demand generation teams to develop and optimize campaigns that drive pipeline and customer engagement.
- Cross-functional Collaboration: Work closely with Product Management, Sales, Pre-Sales, and Regional Marketing teams to ensure consistent positioning and successful product launches.
Required Experience:
- Product Marketing Expertise: Proven experience in product marketing, preferably within financial services or fintech. Strong understanding of GTM planning, messaging development, and sales enablement.
- Payments Domain Knowledge: Solid understanding of modern payment processing and infrastructure, including real-time payments, cross-border payments, and payment hubs.
- Content & Storytelling Skills: Exceptional ability to translate complex technical features into clear, concise, and compelling business benefits.
- Marketing Tools & Capabilities: Familiarity with core marketing tools such as CRM and marketing automation platforms.
- Analytical & Strategic Thinking: Ability to synthesize market, customer, and competitive insights into actionable marketing strategies.
- Collaboration & Stakeholder Management: Experience working in cross-functional, global environments.
We are proud to offer a range of incentives to our employees worldwide. These benefits are available to everyone, regardless of grade, and reflect the values we stand for:
- Flexibility: Enjoy unlimited vacation, subject to local regulations and business priorities.
- Well‑being: Access confidential one‑to‑one support through our Employee Assistance Program.
- Health & Financial Security: Medical, life and disability insurance, retirement plans, lifestyle, and other benefits.
- Sustainability: Paid time off for volunteering and donation‑matching opportunities.
- Inclusion: Get involved in our inclusion communities.
- Career Development: Access online learning and accredited courses.
- Recognition: Take part in our global recognition program.
At Finastra, each individual is unique—bringing their own ideas, perspectives, cultural backgrounds, and experiences. We learn from one another, value what makes us different, and create an environment where everyone feels included, supported, and able to be their authentic selves.
Applicants for this position need to be located in posted location or their immediate surrounding areas. Due to the requirements of this position, this job posting is not available for, and Finastra will not be considering any applicants who currently reside in New York City or California.
Summary
Location: Atlanta; London
Type: Full time
Product Marketing Manager Payments & Messaging in London employer: Finastra
Finastra is an exceptional employer that champions innovation and collaboration in the financial technology sector. With a strong focus on employee growth, we offer extensive training and development opportunities, alongside a flexible work culture that supports hybrid or remote arrangements. Join us to be part of a dynamic team that values your expertise and empowers you to make a meaningful impact in transforming core banking solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager Payments & Messaging in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Finastra and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Finastra are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Finastra on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Finastra. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager Payments & Messaging in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Finastra. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Finastra:Show us that you’ve done your homework! In your application, briefly mention what you admire about Finastra’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Finastra
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Finastra will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Finastra, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
