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- Tasks: Lead global marketing strategy for Payments and drive innovative campaigns.
- Company: Join Finastra, a dynamic leader in open finance software solutions.
- Benefits: Unlimited vacation, hybrid work, wellness support, and career development opportunities.
- Why this job: Make a real impact in the fintech space while embracing diversity and innovation.
- Qualifications: Proven product marketing experience in Payments or FinTech with strong leadership skills.
- Other info: Be part of a vibrant culture that values unique perspectives and personal growth.
The predicted salary is between 54000 - 90000 £ per year.
Join to apply for the Head of Product Marketing, Payments role at Finastra.
Who are we? At Finastra, we are a dynamic global provider of open finance software solutions, dedicated to expanding access to financial services. Our innovative applications span Lending, Payments, Treasury and Capital Markets, and Universal Banking. Proudly serving over 8,000 customers, including 45 of the world’s top 50 banks, we aim to boost financial inclusion for all. Join us and be part of a vibrant company that embraces diverse perspectives, and is committed to doing well by doing good.
Role Overview
The Head of Product Marketing – Payments will define and execute the global marketing strategy for Finastra’s Payments solutions. This role leads a team to deliver product marketing, sales enablement, and campaign execution aligned with business objectives and revenue goals. It requires strategic leadership, cross‑functional collaboration, and the ability to drive thought leadership and market positioning.
Key Responsibilities
- Strategic Leadership
- Define and deliver global marketing strategy for Payments across regions and segments.
- Represent Payments in cross‑BU marketing initiatives and ensure alignment with corporate objectives.
- Influence positioning, messaging, and differentiation for all Payments offerings.
- Ability to manage budgets and deliver measurable results; knowledge/expertise around payments domain, preferably payment hubs and/or financial messaging solutions.
- Product Marketing & Sales Enablement
- Develop and execute end‑to‑end GTM plans for launches, messaging, and positioning.
- Train Sales and other Payments teams on product positioning and value propositions.
- Create and maintain sales enablement tools (playbooks, pitch decks, competitive battlecards) and ensure accessibility (Highspot).
- Oversee global campaign execution across digital and paid channels, including performance tracking and lead handover to SDRs.
- Thought Leadership & Analyst Relations
- Drive global thought leadership initiatives.
- Lead analyst engagement for market positioning, Magic Quadrant, and RFI responses.
- Collaborate with PR for media coverage and brand amplification; secure representation at industry events and webinars.
- Leverage insights to optimize messaging and positioning; identify award opportunities to enhance visibility.
- Digital Marketing & Innovation
- Drive integrated campaign topics and messaging across digital channels to generate pipeline.
- Champion adoption of AI‑driven marketing tools and explore new engagement channels.
- Stay ahead of emerging trends in payments and fintech product marketing.
Skills & Experience
- Proven experience in product marketing leadership within Payments or FinTech.
- Expertise in GTM strategy, campaign execution, and sales enablement.
- Strong communication, stakeholder management, and leadership skills.
- Knowledge/expertise around payments domain, preferably payment hubs and/or financial messaging solutions.
Benefits
- Flexibility: Enjoy unlimited vacation, based on your location and business priorities. Hybrid working arrangements, and inclusive policies such as paid time off for voting, bereavement, and sick leave.
- Well‑being: Access confidential one‑on‑one therapy through our Employee Assistance Program, find support from our network of Wellbeing Champions and Gather Groups, and a calendar of monthly events and initiatives designed to help you thrive - Inside and Outside of work. Medical, life & disability insurance, retirement plan, lifestyle and other benefits.
- ESG: Benefit from paid time off for volunteering and donation matching.
- DEI: Participate in multiple DE&I groups for open involvement (e.g., Count Me In, Culture@Finastra, Proud@Finastra, Disabilities@Finastra, Women@Finastra).
- Career Development: Access online learning and accredited courses through our Skills & Career Navigator tool.
- Recognition: Be part of our global recognition program, Finastra Celebrates, and contribute to regular employee surveys to help shape Finastra and foster a culture where everyone is engaged and empowered to perform at their best. Specific benefits may vary by location.
At Finastra, each individual is unique, bringing their own ideas, thoughts, cultural beliefs, backgrounds, and experiences together. We learn from one another, embrace and celebrate our differences, and create an environment where everyone feels safe to be themselves. Be unique, be exceptional, and help us make a difference at Finastra!
Head of Product Marketing, Payments in London employer: Finastra
Contact Detail:
Finastra Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Product Marketing, Payments in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Finastra and its Payments solutions. Understand their products and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets what they do.
✨Tip Number 3
Showcase your thought leadership! Share insights on payments and fintech trends on social media or in relevant forums. This not only builds your personal brand but also demonstrates your passion and expertise in the field.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Finastra team.
We think you need these skills to ace Head of Product Marketing, Payments in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Product Marketing role. Highlight your experience in payments and product marketing, and show us how your skills align with our mission at Finastra.
Showcase Your Leadership Skills: We want to see your strategic leadership abilities! Share examples of how you've led teams and executed successful marketing strategies in the payments or fintech space. This is your chance to shine!
Be Clear and Concise: When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to read through your achievements and experiences. We appreciate brevity!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Finastra
✨Know Your Payments Inside Out
Make sure you have a solid understanding of the payments domain, especially payment hubs and financial messaging solutions. Brush up on current trends and challenges in the fintech space, as this will help you speak confidently about how your expertise aligns with Finastra's goals.
✨Showcase Your Strategic Leadership Skills
Prepare examples that demonstrate your ability to define and execute marketing strategies. Think about times when you've led cross-functional teams or influenced positioning and messaging. Be ready to discuss how you can bring that experience to the Head of Product Marketing role.
✨Be Ready to Discuss GTM Plans
Finastra is looking for someone who can develop and execute go-to-market plans. Have specific examples ready where you've successfully launched products or campaigns. Highlight your experience in sales enablement and how you've trained teams on product positioning.
✨Engage with Thought Leadership
Finastra values thought leadership, so come prepared to discuss how you've driven initiatives in the past. Share your insights on market positioning and any experience you have with analyst relations. This will show that you can contribute to their global thought leadership efforts.
