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- Tasks: Lead global marketing strategy for Payments and drive innovative campaigns.
- Company: Join Finastra, a dynamic leader in open finance software solutions.
- Benefits: Unlimited vacation, hybrid work, wellness support, and career development opportunities.
- Why this job: Make a real impact in the fintech space while embracing diversity and innovation.
- Qualifications: Proven product marketing experience in Payments or FinTech with strong leadership skills.
- Other info: Be part of a vibrant culture that values unique perspectives and personal growth.
The predicted salary is between 72000 - 108000 £ per year.
Join to apply for the Head of Product Marketing, Payments role at Finastra.
Who are we? At Finastra, we are a dynamic global provider of open finance software solutions, dedicated to expanding access to financial services. Our innovative applications span Lending, Payments, Treasury and Capital Markets, and Universal Banking. Proudly serving over 8,000 customers, including 45 of the world’s top 50 banks, we aim to boost financial inclusion for all. Join us and be part of a vibrant company that embraces diverse perspectives, and is committed to doing well by doing good.
Role Overview
The Head of Product Marketing – Payments will define and execute the global marketing strategy for Finastra’s Payments solutions. This role leads a team to deliver product marketing, sales enablement, and campaign execution aligned with business objectives and revenue goals. It requires strategic leadership, cross‑functional collaboration, and the ability to drive thought leadership and market positioning.
Key Responsibilities
- Strategic Leadership
- Define and deliver global marketing strategy for Payments across regions and segments.
- Represent Payments in cross‑BU marketing initiatives and ensure alignment with corporate objectives.
- Influence positioning, messaging, and differentiation for all Payments offerings.
- Ability to manage budgets and deliver measurable results; knowledge/expertise around payments domain, preferably payment hubs and/or financial messaging solutions.
- Product Marketing & Sales Enablement
- Develop and execute end‑to‑end GTM plans for launches, messaging, and positioning.
- Train Sales and other Payments teams on product positioning and value propositions.
- Create and maintain sales enablement tools (playbooks, pitch decks, competitive battlecards) and ensure accessibility (Highspot).
- Oversee global campaign execution across digital and paid channels, including performance tracking and lead handover to SDRs.
- Thought Leadership & Analyst Relations
- Drive global thought leadership initiatives.
- Lead analyst engagement for market positioning, Magic Quadrant, and RFI responses.
- Collaborate with PR for media coverage and brand amplification; secure representation at industry events and webinars.
- Leverage insights to optimize messaging and positioning; identify award opportunities to enhance visibility.
- Digital Marketing & Innovation
- Drive integrated campaign topics and messaging across digital channels to generate pipeline.
- Champion adoption of AI‑driven marketing tools and explore new engagement channels.
- Stay ahead of emerging trends in payments and fintech product marketing.
Skills & Experience
- Proven experience in product marketing leadership within Payments or FinTech.
- Expertise in GTM strategy, campaign execution, and sales enablement.
- Strong communication, stakeholder management, and leadership skills.
- Knowledge/expertise around payments domain, preferably payment hubs and/or financial messaging solutions.
Benefits
- Flexibility: Enjoy unlimited vacation, based on your location and business priorities. Hybrid working arrangements, and inclusive policies such as paid time off for voting, bereavement, and sick leave.
- Well‑being: Access confidential one‑on‑one therapy through our Employee Assistance Program, find support from our network of Wellbeing Champions and Gather Groups, and a calendar of monthly events and initiatives designed to help you thrive - Inside and Outside of work. Medical, life & disability insurance, retirement plan, lifestyle and other benefits.
- ESG: Benefit from paid time off for volunteering and donation matching.
- DEI: Participate in multiple DE&I groups for open involvement (e.g., Count Me In, Culture@Finastra, Proud@Finastra, Disabilities@Finastra, Women@Finastra).
- Career Development: Access online learning and accredited courses through our Skills & Career Navigator tool.
- Recognition: Be part of our global recognition program, Finastra Celebrates, and contribute to regular employee surveys to help shape Finastra and foster a culture where everyone is engaged and empowered to perform at their best. Specific benefits may vary by location.
At Finastra, each individual is unique, bringing their own ideas, thoughts, cultural beliefs, backgrounds, and experiences together. We learn from one another, embrace and celebrate our differences, and create an environment where everyone feels safe to be themselves. Be unique, be exceptional, and help us make a difference at Finastra!
Head of Product Marketing, Payments employer: Finastra
Contact Detail:
Finastra Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Product Marketing, Payments
✨Tip Number 1
Network like a pro! Reach out to connections in the fintech and payments space. Attend industry events, webinars, or even local meetups. The more people you know, the better your chances of landing that Head of Product Marketing role!
✨Tip Number 2
Show off your expertise! Create content around payments and product marketing on platforms like LinkedIn. Share insights, trends, and your thoughts on the future of fintech. This will position you as a thought leader and catch the eye of hiring managers.
✨Tip Number 3
Prepare for interviews by diving deep into Finastra’s products and their market positioning. Understand their competitors and be ready to discuss how you can elevate their marketing strategy. Tailor your pitch to show how you align with their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Finastra team. Let’s get you that dream job!
We think you need these skills to ace Head of Product Marketing, Payments
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Product Marketing role. Highlight your experience in payments and product marketing, and show us how you can drive our global marketing strategy.
Showcase Your Leadership Skills: We want to see your strategic leadership abilities! Share examples of how you've led teams and influenced cross-functional initiatives in your previous roles. This will help us understand how you can lead our Payments marketing team.
Be Data-Driven: When discussing your past achievements, include measurable results and data to back up your claims. We love numbers that demonstrate your impact on revenue goals and campaign success!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity at Finastra.
How to prepare for a job interview at Finastra
✨Know Your Product Inside Out
Before the interview, dive deep into Finastra's Payments solutions. Understand the key features, benefits, and how they stand out in the market. This knowledge will help you articulate your vision for the global marketing strategy and demonstrate your expertise in the payments domain.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led product marketing teams in the past. Highlight your experience in cross-functional collaboration and how you've influenced positioning and messaging. Be ready to discuss specific campaigns you've executed and the measurable results achieved.
✨Be Ready for Strategic Discussions
Expect questions about your approach to defining and delivering a global marketing strategy. Think about how you would align marketing initiatives with corporate objectives and how you would manage budgets effectively. Having a clear strategy in mind will show that you're ready to take on this leadership role.
✨Demonstrate Your Passion for Innovation
Finastra values innovation, especially in the fintech space. Be prepared to discuss emerging trends in payments and how you would leverage AI-driven marketing tools. Share your ideas on new engagement channels and how you can drive integrated campaigns that generate pipeline.
