Director, Marketing

Who are we?

At Finastra, we're a global leader in financial services software, dedicated to expanding access to financial services and shaping what's next for the industry. Our technology powers mission‑critical solutions across Lending, Payments and Universal Banking, supporting over 7,000 customers, including 80% of the world's top 50 banks, in more than 110 countries.

Disclaimer:

Finastra has signed an agreement to sell its Universal Banking business to Pollen Street Capital, with completion expected end 2026 / early 2027, subject to consultation and customary closing conditions. Upon completion, this role is expected to transition to the standalone Universal Banking business, creating opportunities to support its future growth and success.

Context and structure

This is a Grade 9 leadership role reporting directly to the Chief of Staff & Head of Marketing. The role leads the marketing function and is responsible for the development, performance and continuous improvement of the marketing team, including Product Marketing, Global Campaigns, Customer Advocacy & Analyst Relations, and Field Marketing. The role is accountable for translating business priorities into effective marketing strategies and programs that strengthen market positioning, support commercial growth, enhance customer advocacy and build awareness of the company in priority markets. The role operates with significant autonomy in the day‑to‑day leadership of marketing, while partnering closely with the Chief of Staff & Head of Marketing on strategic priorities, corporate positioning, executive communications, analyst engagement and board‑related activities.

Role purpose

This role acts as the senior marketing leader for the business, responsible for driving market positioning, product marketing, marketing performance and brand development across product marketing, field marketing, customer advocacy, analyst relations, communications and demand generation. The role combines strategic thinking with hands‑on execution, ensuring the marketing function delivers measurable business impact while helping establish and strengthen the company's market position as a newly independent business. The focus is on building compelling market narratives, improving marketing effectiveness, strengthening commercial alignment and creating a culture of continuous improvement, measurement and accountability.

Key responsibilities

• Develop and execute the annual marketing strategy, marketing plan and budget, ensuring alignment to business priorities, commercial objectives and growth targets.
• Lead and continuously evolve the product marketing function, including positioning, messaging, value proposition development, portfolio storytelling, competitive differentiation, sales enablement, launch support and analyst messaging.
• Drive the effectiveness of global campaigns and field marketing activities, ensuring marketing investment is focused on the highest‑value opportunities and translated into measurable awareness, engagement, pipeline and commercial outcomes.
• Lead the development and execution of integrated marketing programs across digital, events, customer marketing, content, communications and partner activities.
• Partner with the Partner & Services Sales function to strengthen partner marketing, co‑marketing initiatives, joint campaigns and go‑to‑market activities that expand market reach and support pipeline growth
• Own operational management of brand, website, public relations, agencies, marketing technology and other marketing capabilities, including establishing and maturing capabilities previously provided through central functions as the business transitions to an independent operating model.
• Lead the customer advocacy program, including customer references, case studies, testimonials, analyst references, customer speakers and broader advocacy initiatives that strengthen market credibility and commercial effectiveness.
• Own analyst relations operations and customer advocacy operations and programs, ensuring effective engagement planning, briefing support, follow‑up activity and coordination of analyst‑related initiatives.
• Develop marketing performance dashboards, KPIs, performance reviews and reporting processes that provide clear visibility into marketing effectiveness, business impact and areas for improvement.
• Continuously improve marketing planning, measurement, processes and ways of working, ensuring the function becomes increasingly data‑driven, accountable and effective over time.
• Partner closely with Sales, Product, Services and Leadership Team stakeholders to improve alignment, strengthen go‑to‑market execution and ensure marketing activity supports business objectives.
• Support major strategic initiatives, including brand transition activities, market launch programmes, transformation initiatives and other business priorities as required.
• Lead and further develop the established marketing team, setting priorities, developing talent and ensuring cons