At a Glance
- Tasks: Lead and innovate marketing strategies to boost brand awareness and revenue growth.
- Company: Waystone, a top asset-servicing solutions provider with 25 years of expertise.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Embrace AI and cutting-edge technologies to drive marketing excellence.
- Why this job: Join a visionary team and shape the future of marketing in financial services.
- Qualifications: Extensive marketing experience, strong leadership skills, and a passion for innovation.
The predicted salary is between 100000 - 150000 £ per year.
Waystone is a leading asset‑servicing solutions provider of institutional governance, administration, risk and compliance services to financial institutions. With over 25 years’ experience and a comprehensive range of specialist services to its name, Waystone helps our clients structure, operate and grow through our expertise, innovation and digitisation, backed by the operational scale to support global expansion.
Reporting to the Chief Revenue Officer, the Chief Marketing Officer (CMO) will be an integral part of the team’s success. The CMO will be responsible for developing and executing a comprehensive marketing strategy that drives brand awareness, customer acquisition, innovation and revenue growth across Waystone’s products and services. This role provides visionary leadership and hands‑on direction across all marketing disciplines, ensuring the growth of market share, revenue, and customer satisfaction.
ESSENTIAL DUTIES AND RESPONSIBILITIES- Develop Marketing Strategy: Lead the design and implementation of the marketing strategy aligned with company objectives. Support the group with the strategic advice and tasks on newly acquired Company integration.
- Brand Positioning: Build, evolve, and manage a compelling brand that differentiates the company from its competitors. Collaborate with the business to uncover insights for developing marketing and branding strategies for existing and new products.
- Lead Marketing Team: Build, mentor, and manage a high‑performance marketing team across digital, product, brand, PR, and events to foster a culture of innovation and excellence.
- Demand Generation: Establish and oversee multi‑channel marketing campaigns that drive qualified leads and revenue growth.
- Digital Marketing: Lead digital marketing strategy across SEO, paid media, social media, email marketing, and marketing automation platforms. Drive the adoption of AI‑powered tools to accelerate content production, campaign optimisation, and audience personalisation at scale.
- Product Marketing: Collaborate with Product and Sales to define positioning, messaging, and go‑to‑market strategies for new and existing offerings.
- Customer Insights: Utilize analytics and customer research to identify market trends, customer needs, and opportunities for growth.
- Budget & Resource Management: Develop and manage the marketing budget, aligning spend with strategic priorities, allocating resources effectively and demonstrating ROI on marketing investments.
- Vendor Management: Oversight of third party marketing contractors, tracking KPIs and projects to ensure quality and timely delivery of services.
- Communications: Final review and sign off with support of CRO on key externally distributed Waystone literature and communications.
- Innovation: Stay abreast of industry trends, competitive landscape, and emerging technologies—with particular focus on AI and automation—to inform marketing strategies, improve team productivity, and maintain a competitive edge. Champion a culture of experimentation and continuous improvement across the marketing function.
- Executive Stakeholder Management: Work closely with the Senior Management Team and C‑Suite to develop and implement the board's view of the strategic vision and positioning of Waystone.
- Experience: Extensive marketing experience with recent experience in a senior leadership role (VP Marketing or CMO). Strong track record of delivering results. Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for the marketing team. Expertise across digital marketing, branding, and lead generation (preferably in a partnership or professional services) with knowledge of the financial services industry. Strong analytical, communication, and storytelling abilities. Strong understanding of data analytics and marketing attribution. Skilled in nurturing cross‑functional relationships with Sales, Product, and Operations. Strong relationship management skills and the ability to understand and respond to the needs of internal stakeholders. A team player with the ability to build relationships within the marketing team both locally and globally, and across partners and staff at all levels across the firm. Excellent verbal and written communications skills with strong attention to detail. Strategic thinker with a results‑oriented mindset. Strong leadership and team‑building abilities. Excellent communication and interpersonal skills. Innovative and adaptable with a growth mindset. Experience with CRM systems, and how to maximise the data value, as well as being highly proficient in MS applications including Word, Excel, and PowerPoint. Excellent project, organisational and time management skills. Proven track record of successfully managing a team.
- AI & Marketing Technology: Proven ability to lead the strategic adoption of AI across a marketing function—identifying where AI creates genuine competitive advantage in content, campaigns, personalisation, and analytics, and building the capability within the team to realise it. Strong working knowledge of AI-powered marketing platforms and tools, including generative AI for content, AI-driven SEO and paid media optimisation, marketing automation, and predictive analytics. Experience evaluating and embedding new marketing technologies at an organisational level, with the commercial judgement to distinguish tools that drive real value from those that do not. Understanding of responsible AI use in a regulated financial services environment, including data privacy, accuracy, brand risk, and the appropriate governance of AI-generated content and decisions.
- Education: Internationally recognised bachelor’s degree in business, marketing, communications, or related field.
Chief Marketing Officer Waystone Job listing in London employer: Financialnarrative
Waystone is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration. With a strong commitment to employee growth, Waystone provides ample opportunities for professional development and leadership within the financial services sector. Located in a vibrant area, employees benefit from a culture that values creativity and strategic thinking, making it an ideal place for those looking to make a meaningful impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Chief Marketing Officer Waystone Job listing in London
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
✨Get Certified
Consider pursuing relevant certifications like the CFA or ACCA while you’re job hunting. They not only beef up your CV but also connect you with professional bodies which can lead to networking opportunities and even job openings in banking and financial services.
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Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
✨Apply Directly and Be Proactive
Don’t shy away from reaching out directly to firms like Financialnarrative. Use their websites and apply through them, but also consider following up with a polite email to express your enthusiasm. Being proactive can make a huge difference in getting noticed in the competitive financial services sector.
We think you need these skills to ace Chief Marketing Officer Waystone Job listing in London
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to Financialnarrative.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on Financialnarrative's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at Financialnarrative
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with Financialnarrative.
✨Prepare for Case Studies
Expect to tackle case studies that demonstrate your problem-solving skills in real-world banking scenarios. Familiarise yourself with the types of problems you might face—think risk assessments or investment evaluations—and be ready to articulate your thought process clearly.
✨Show Your Passion for Finance
Since this is a full-time position, employers at Financialnarrative will be keen to see your genuine interest in finance. Be prepared to discuss recent industry trends or news articles that excite you, showcasing your enthusiasm and engagement with the field.
✨Network with Industry Professionals
Before your interview, reach out to current or former Financialnarrative employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
