At a Glance
- Tasks: Lead and evolve marketing strategies to drive growth and strengthen brand presence.
- Company: Puma Investments, a leader in the financial services sector.
- Benefits: Competitive salary, leadership opportunities, and a dynamic work environment.
- Other info: Join a values-driven company that prioritises integrity and collaboration.
- Why this job: Make a significant impact in the investment landscape while leading a talented team.
- Qualifications: Extensive experience in senior marketing roles within financial services.
The predicted salary is between 80000 - 100000 £ per year.
This is an exciting opportunity for an experienced Marketing professional to lead and evolve our intermediary-focused marketing function. This senior leadership role is responsible for defining and delivering a high-impact marketing strategy that drives AUM growth, strengthens Puma’s brand position, and deepens relationships across the UK financial adviser and wealth management community. Operating as both a strategic leader and hands-on operator, the role will oversee the full marketing lifecycle across campaigns, product marketing, digital channels and thought leadership, ensuring all activity is tightly aligned to commercial outcomes, distribution priorities and market opportunities. You will play a critical role in positioning Puma as a leading voice within the intermediary and high-net worth investment space, while building a scalable marketing infrastructure capable of supporting future product launches and continued market share expansion.
Key Responsibilities
- Strategic Marketing Leadership
- Define and deliver a clear, data-driven marketing strategy aligned to Puma Investments’ commercial growth ambitions
- Lead marketing planning across product lines, ensuring alignment with distribution, product and operational teams
- Identify opportunities to increase market share within the intermediary, HNW and mass affluent segments
- Act as the senior marketing voice within the business, influencing across levels, including executive
- Intermediary & Product Marketing Excellence
- Own the development and execution of marketing initiatives targeted at financial advisers, wealth managers and private banks
- Ensure all campaigns and collateral are tailored to how the intermediary market consumes and responds to marketing
- Lead the creation of high-quality product marketing materials, translating complex investment propositions into compelling adviser-focused narratives
- Develop frameworks to successfully launch new products into market
- Brand, PR & Thought Leadership
- Define and execute a brand strategy that differentiates Puma within a competitive tax-efficient investment landscape
- Lead engagement with PR agencies and external partners to amplify market presence
- Build Puma’s thought leadership profile within intermediary, HNW and mass affluent channels, including editorial placements, insights and commentary
- Ensure consistent, high-quality representation of the brand across all channels
- Digital & Campaign Delivery
- Oversee the end-to-end digital marketing ecosystem, including website, email marketing and lead generation journeys
- Design and optimise nurture campaigns to support product promotion and investor engagement
- Own performance tracking across all channels, embedding a test-and-learn, data-led approach to campaign optimisation
- Drive integration across digital, PR, events and content to deliver cohesive campaigns
- Commercial Performance & Insight
- Ensure all marketing activity is directly tied to measurable commercial outcomes
- Establish and track KPIs across AUM growth, lead generation, adviser engagement and campaign ROI
- Use performance data and insight to continuously refine strategy and improve impact
- Build robust forecasting and reporting frameworks to support senior decision-making
- Team Leadership & Operational Excellence
- Lead and develop a high-performing marketing team, providing clear direction and coaching
- Act as a senior figurehead within the team, setting standards for quality, accountability and pace
- Ensure strong workflow management, planning discipline and execution capability across all marketing activities
- Manage internal and external stakeholders effectively, including agencies and strategic partners
- Oversee budgets, governance and compliance processes to ensure all activity meets regulatory requirements
Experience and Skills required
- Significant experience in a senior marketing role within investment management, financial advice or the broader financial services sector, balancing strategic and operational marketing service for a business
- Demonstrable understanding of the UK intermediary / IFA market and wealth management landscape, with experience marketing investment products (experience with tax efficient products beneficial, but not essential)
- Demonstrable track record of building and evolving a brand to drive commercial growth
- Experience working with PR agencies, editorial content and thought leadership platforms
- Proven ability to operate across both strategic planning and hands-on execution
- Demonstrable commercial mindset with experience linking marketing activity to revenue and AUM growth
- Advanced understanding of digital marketing channels, including CRM, email distribution and website ownership
- Experience designing and delivering multi-channel campaigns and nurture journeys
- Analytical capability with a focus on metrics, insight and optimisation
- Excellent content development skills, particularly in translating complex investment concepts into engaging narratives
- Experienced people manager with the ability to build, develop and motivate teams
- Highly organised with the ability to balance strategic thinking with operational delivery
- Commercially driven and laser-focused on outcomes and impact
Personal Attributes
- Kind
- Values-driven
- Excellent communicator and collaborator
- Adaptable and willing to get stuck into whatever needs doing
- Depth of character and gravitas but operating with humility
- The drive and attitude to excel in a high performing environment whilst maintaining high levels of integrity
- Energy, dynamism, and passion for complex business challenge
- Organised, rigorous and disciplined
- Pragmatic, resilient and practical
- Credible, confident senior leader with gravitas and influence
Head of Marketing Puma Investments Job listing employer: Financialnarrative
Puma Investments is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration. With a strong focus on employee growth, we provide ample opportunities for professional development and leadership within the financial services sector. Our commitment to a supportive culture, combined with our strategic position in the UK market, makes Puma an ideal place for marketing professionals looking to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing Puma Investments Job listing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Financialnarrative and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Financialnarrative are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Financialnarrative on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Financialnarrative. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing Puma Investments Job listing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Financialnarrative. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Financialnarrative:Show us that you’ve done your homework! In your application, briefly mention what you admire about Financialnarrative’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Financialnarrative
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Financialnarrative will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Financialnarrative, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
