At a Glance
- Tasks: Lead brand strategy and execution across EMEA, enhancing CBRE's market presence.
- Company: Join CBRE, the global leader in commercial real estate services.
- Benefits: Competitive salary, diverse culture, and opportunities for personal growth.
- Other info: Collaborative culture that values diversity and encourages excellence.
- Why this job: Make a significant impact on brand innovation and strategy in a dynamic environment.
- Qualifications: Experience in brand design and strategy, with strong stakeholder engagement skills.
The predicted salary is between 54000 - 66000 £ per year.
Head of Brand EMEA leads brand strategy and execution across EMEA, embedding CBRE's brand throughout every channel and market to strengthen commercial position and extend our leadership in the region. You will equip our people with the tools, guidance and frameworks to deliver brand and go-to-market strategies consistently, working in close partnership with marketers and brand counterparts across the globe. The role requires strong people management, including direct oversight of the EMEA social media team, and the ability to build influential partnerships across the global go-to-market organisation, integrating closely with US brand counterparts.
CBRE's marketing strategy is client led. The firm provides clients with insight on the issues affecting their businesses and the support to act on it. Brand either directly supports or counsels with direction on go-to-market activations, running end-to-end campaigns from media, digital and social, through to boardroom-level content that builds relationships and generates revenue.
What you will be doing:
- Brand Strategy: measure, monitor and report on brand performance.
- Brand Activation: develop B2B activation approaches in partnership with business segment marketing leaders.
- Direct all paid media including sponsorships, media partnerships, OOH and digital.
- Champion collaboration across advertising, design, communications and digital.
- Partner closely with internal teams and agencies to build brand value.
- Work with internal and external partners to deliver brand innovations that raise standards for the industry and engage clients and employees.
- Be hands-on where needed, applying expertise across brand strategy, design direction, user experience and service design.
- Own brand and positioning communications including visual identity, key messaging, creative expression, tone of voice and imagery.
- Support regional partners with creative solutions that advance brand positioning and champion best practice.
- Sign off key marketing output across region, working closely with designers, freelancers and agencies to improve consistency and quality of all marketing communications.
- Build and maintain the CBRE brand skills in EMEA that hold brand standards inside AI output: Word, tone of voice, PowerPoint and HTML, built to carry across to Copilot, Gemini and Ellis.
Qualifications and experience:
- A background in brand design, brand strategy, or brand experience required; with demonstrable experience in media campaign planning and an understanding of how to leverage applicable channels to drive brand and business outcomes.
- Proven track record of stakeholder engagement and delivery of positive outcomes.
- Experience in an agency or consultancy environment and within a large, complex global organisation.
- International experience strongly preferred, with demonstrated ability to manage teams and stakeholders across geographies, including experience working with or alongside North American brand or marketing teams.
- Bachelor's degree in Marketing, Business or Communications with 10 or more years of related experience.
- Prior experience in staffing, selection, training, development, coaching, mentoring, measuring, appraising, and rewarding performance and retention preferred.
- Proven success with the development of strategic solutions for a multi-industry sales environment.
- Excellent communication, organisational and complex problem-solving skills.
- Advanced logical, critical thinking and quantitative skills.
- Intermediate knowledge of all Microsoft Office Suite products.
- Ability to drive financial and functional performance across several areas of business.
Why CBRE:
When you join CBRE, you become part of the global leader in commercial real estate services and investment that helps businesses and people thrive. We are dynamic problem solvers and forward-thinking professionals who create significant impact. Our collaborative culture is built on our shared values — respect, integrity, service and excellence — and we value the diverse perspectives, backgrounds and skillsets of our people. At CBRE, you have the opportunity to realize your full potential.
Our Values in Hiring:
At CBRE, we are committed to fostering a culture where everyone feels they belong. We value diverse perspectives and experiences, and we welcome all applications.
Head of Brand EMEA CBRE UK Job listing employer: Financialnarrative
Citi is an exceptional employer that offers a dynamic and inclusive work environment, where employees are empowered to grow their careers while making a meaningful impact in the community. With a strong focus on professional development, employees have access to extensive training and mentorship opportunities, particularly in the fast-paced Corporate Banking sector. Located in major financial hubs like New York, San Francisco, and London, Citi provides a unique advantage of being at the forefront of global finance, fostering collaboration and innovation among a diverse team of over 230,000 dedicated professionals.
