At a Glance
- Tasks: Lead and implement innovative marketing strategies for Citi Private Bank across EMEA.
- Company: Join Citi, a global leader with over 230,000 dedicated professionals.
- Benefits: Competitive salary, career growth, and opportunities to give back to the community.
- Other info: Dynamic environment with a focus on creativity and continuous improvement.
- Why this job: Make a real impact in a strategic leadership role focused on Ultra-High-Net-Worth clients.
- Qualifications: Proven experience in comprehensive marketing strategies and team leadership.
The predicted salary is between 99000 - 121000 £ per year.
EMEA Head of Marketing, Citi Private Bank, Director
Working at Citi is far more than just a job. A career with us means joining a team of more than 230,000 dedicated people from around the globe. At Citi, you'll have the opportunity to grow your career, give back to your community and make a real impact.
Job Overview
The EMEA Head of Marketing for Citi Private Bank is a strategic leadership role, pivotal in defining and driving the regional marketing strategy across Europe, the Middle East, and Africa, aligned to Citi Private Bank's global Private Bank marketing framework. This role involves evolving our marketing approach from an event-centric model to a comprehensive 360-degree strategy, interpreting global priorities to reflect regional market dynamics, client needs, and business objectives. As a key member of the EMEA Private Bank leadership ecosystem, the individual will act as a strategic partner to internal stakeholders, ensuring marketing is a proactive driver of client engagement, growth, and franchise strength across the region. This leader will ensure all marketing initiatives deliver a consistent, differentiated, and impactful experience for our Ultra-High-Net-Worth (UHNW) clients, shaping global priorities locally rather than merely executing them.
Responsibilities:
- Define, lead, and implement the EMEA Private Bank marketing strategy, aligning with global objectives while ensuring local relevance and regulatory compliance.
- Transition the regional marketing function towards a robust 360-degree approach, encompassing strategic brand building, digital engagement, content marketing, client acquisition, and retention, alongside impactful events.
- Assess regional client segments, growth priorities, competitive dynamics, and market conditions to shape strategic focus.
- Interpret global brand, content, and campaign strategies to ensure relevance and effectiveness in EMEA markets, providing structured regional insights to inform ongoing global strategy evolution.
- Cultivate and maintain excellent relationships with senior business leaders, product teams, investment teams, and global coverage teams across EMEA to ensure marketing efforts are fully aligned with business and client goals.
- Drive client engagement strategies through bespoke experiences, data-driven insights, and innovative marketing programs that resonate with UHNW clients.
- Lead the EMEA Client Advisory Board in conjunction with the EMEA Region Head.
- Oversee the development and execution of thought leadership, differentiated content, and creative campaigns tailored to UHNW audiences across all channels (digital, traditional, events).
- Act as a visible front-person for the region at key events, comfortably engaging and conversing with clients and senior stakeholders.
- Ensure brand consistency, messaging coherence, and regional expression of the Citi Private Bank brand within global brand architecture.
- Ensure a consistent, premium, and differentiated client experience across markets, tailored to local nuances.
- Define regional strategic objectives in line with client behavior and coverage models, and oversee the deployment of campaigns, content, and platforms.
- Embed regulatory, legal, and risk considerations into regional strategy design and execution, collaborating closely with legal, compliance, and risk teams to ensure all marketing activities adhere to regional regulatory environments and internal policies.
- Implement robust processes for tracking and reporting marketing impact across key metrics, including client engagement, brand perception, and pipeline support, to refine strategy and demonstrate impact.
- Lead, mentor, and develop a high-performing EMEA marketing team, encouraging a culture of creativity, strategic thinking, and continuous improvement.
- Manage the regional marketing budget effectively, ensuring prudent allocation and maximizing ROI across all marketing initiatives.
Qualifications:
- Demonstrated track record of developing and implementing comprehensive, 360-degree marketing strategies that have driven measurable business growth.
- Proven experience in leading and developing diverse marketing teams, guiding them towards broader marketing approaches.
- Expertise in strategic brand management, digital marketing, content strategy, client lifecycle management, events, and data-driven marketing.
- Strong understanding of UHNW client needs, values, and behaviors.
- A strong ability to forge partnerships with very senior stakeholders, internal teams, and external partners.
- Experience operating in a matrixed, regulated environment, delivering measurable results with a client-first mindset.
- Private banking or financial services experience preferred.
- Proficiency in additional languages is preferred.
Education:
- Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
- Master's degree (MBA) preferred.
Job Family Group:
Marketing
Job Family:
In-Business Marketing
Time Type:
Full time
Please see the requirements listed above.
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity reviewAccessibility at Citi .
EMEA Head of Marketing, Citi Private Bank, Director Citi Job listing employer: Financialnarrative
Citi is an exceptional employer that offers a dynamic and inclusive work environment, where employees are empowered to grow their careers while making a meaningful impact in the community. With a strong focus on professional development, employees have access to extensive training and mentorship opportunities, particularly in the fast-paced Corporate Banking sector. Located in major financial hubs like New York, San Francisco, and London, Citi provides a unique advantage of being at the forefront of global finance, fostering collaboration and innovation among a diverse team of over 230,000 dedicated professionals.
StudySmarter Expert Advice🤫
We think this is how you could land EMEA Head of Marketing, Citi Private Bank, Director Citi Job listing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Financialnarrative and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Financialnarrative are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Financialnarrative on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Financialnarrative. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace EMEA Head of Marketing, Citi Private Bank, Director Citi Job listing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Financialnarrative. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Financialnarrative:Show us that you’ve done your homework! In your application, briefly mention what you admire about Financialnarrative’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Financialnarrative
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Financialnarrative will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Financialnarrative, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
