At a Glance
- Tasks: Lead and innovate marketing strategies to boost brand awareness and revenue growth.
- Company: Waystone, a top asset-servicing solutions provider with 25 years of experience.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Embrace AI and cutting-edge technologies to drive marketing excellence.
- Why this job: Join a visionary team and shape the future of marketing in financial services.
- Qualifications: Extensive marketing experience, strong leadership skills, and a passion for innovation.
The predicted salary is between 60000 - 75000 £ per year.
Waystone is a leading asset‑servicing solutions provider of institutional governance, administration, risk and compliance services to financial institutions. With over 25 years’ experience and a comprehensive range of specialist services to its name, Waystone helps our clients structure, operate and grow through our expertise, innovation and digitisation, backed by the operational scale to support global expansion.
Reporting to the Chief Revenue Officer, the Chief Marketing Officer (CMO) will be an integral part of the team’s success. The CMO will be responsible for developing and executing a comprehensive marketing strategy that drives brand awareness, customer acquisition, innovation and revenue growth across Waystone’s products and services. This role provides visionary leadership and hands‑on direction across all marketing disciplines, ensuring the growth of market share, revenue, and customer satisfaction.
ESSENTIAL DUTIES AND RESPONSIBILITIES- Develop Marketing Strategy: Lead the design and implementation of the marketing strategy aligned with company objectives. Support the group with the strategic advice and tasks on newly acquired Company integration.
- Brand Positioning: Build, evolve, and manage a compelling brand that differentiates the company from its competitors. Collaborate with the business to uncover insights for developing marketing and branding strategies for existing and new products.
- Lead Marketing Team: Build, mentor, and manage a high‑performance marketing team across digital, product, brand, PR, and events to foster a culture of innovation and excellence.
- Demand Generation: Establish and oversee multi‑channel marketing campaigns that drive qualified leads and revenue growth.
- Digital Marketing: Lead digital marketing strategy across SEO, paid media, social media, email marketing, and marketing automation platforms. Drive the adoption of AI‑powered tools to accelerate content production, campaign optimisation, and audience personalisation at scale.
- Product Marketing: Collaborate with Product and Sales to define positioning, messaging, and go‑to‑market strategies for new and existing offerings.
- Customer Insights: Utilize analytics and customer research to identify market trends, customer needs, and opportunities for growth.
- Budget & Resource Management: Develop and manage the marketing budget, aligning spend with strategic priorities, allocating resources effectively and demonstrating ROI on marketing investments.
- Vendor Management: Oversight of third party marketing contractors, tracking KPIs and projects to ensure quality and timely delivery of services.
- Communications: Final review and sign off with support of CRO on key externally distributed Waystone literature and communications.
- Innovation: Stay abreast of industry trends, competitive landscape, and emerging technologies—with particular focus on AI and automation—to inform marketing strategies, improve team productivity, and maintain a competitive edge. Champion a culture of experimentation and continuous improvement across the marketing function.
- Executive Stakeholder Management: Work closely with the Senior Management Team and C‑Suite to develop and implement the board's view of the strategic vision and positioning of Waystone.
- Extensive marketing experience with recent experience in a senior leadership role (VP Marketing or CMO).
- Strong track record of delivering results.
- Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for the marketing team.
- Expertise across digital marketing, branding, and lead generation (preferably in a partnership or professional services) with knowledge of the financial services industry.
- Strong analytical, communication, and storytelling abilities.
- Strong understanding of data analytics and marketing attribution.
- Skilled in nurturing cross‑functional relationships with Sales, Product, and Operations.
- Strong relationship management skills and the ability to understand and respond to the needs of internal stakeholders.
- A team player with the ability to build relationships within the marketing team both locally and globally, and across partners and staff at all levels across the firm.
- Excellent verbal and written communications skills with strong attention to detail.
- Strategic thinker with a results‑oriented mindset.
- Strong leadership and team‑building abilities.
- Excellent communication and interpersonal skills.
- Innovative and adaptable with a growth mindset.
- Experience with CRM systems, and how to maximise the data value, as well as being highly proficient in MS applications including Word, Excel, and PowerPoint.
- Excellent project, organisational and time management skills.
- Has a proven track record of successfully managing a team.
- Proven ability to lead the strategic adoption of AI across a marketing function—identifying where AI creates genuine competitive advantage in content, campaigns, personalisation, and analytics, and building the capability within the team to realise it.
- Strong working knowledge of AI-powered marketing platforms and tools, including generative AI for content, AI-driven SEO and paid media optimisation, marketing automation, and predictive analytics.
- Experience evaluating and embedding new marketing technologies at an organisational level, with the commercial judgement to distinguish tools that drive real value from those that do not.
- Understanding of responsible AI use in a regulated financial services environment, including data privacy, accuracy, brand risk, and the appropriate governance of AI-generated content and decisions.
- Internationally recognised bachelor’s degree in business, marketing, communications, or related field.
Chief Marketing Officer Waystone Job listing employer: Financialnarrative
Waystone is an exceptional employer that fosters a culture of innovation and excellence, particularly in the dynamic financial services sector. With over 25 years of experience, employees benefit from comprehensive training and development opportunities, a collaborative work environment, and the chance to lead cutting-edge marketing strategies that drive significant impact. Located in a vibrant area, Waystone offers a unique blend of professional growth and a supportive team atmosphere, making it an ideal place for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Chief Marketing Officer Waystone Job listing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Financialnarrative and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Financialnarrative are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Financialnarrative on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Financialnarrative. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Chief Marketing Officer Waystone Job listing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Financialnarrative. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Financialnarrative:Show us that you’ve done your homework! In your application, briefly mention what you admire about Financialnarrative’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Financialnarrative
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Financialnarrative will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Financialnarrative, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
