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- Tasks: Lead social media strategy to grow audiences and boost subscriptions for FT Specialist Europe.
- Company: Join the Financial Times, a globally recognised leader in news and journalism.
- Benefits: Enjoy generous leave, medical cover, gym memberships, and a flexible hybrid working model.
- Why this job: Make an impact by connecting with diverse audiences and shaping the future of journalism.
- Qualifications: Experience in B2B social media strategy and strong analytical skills required.
- Other info: Collaborative culture with opportunities for personal growth and career development.
The predicted salary is between 36000 - 60000 £ per year.
About Us
The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide. At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world. In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing. Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere. Build a newsworthy career at the FT.
Our Commitment to Diversity, Equity and Inclusion
We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.
The Role
The Social Media & Audience Growth Lead will define and lead the organic social media strategy across FT Specialist Europe’s brands, with a clear focus on building high-quality, relevant audiences and supporting long-term subscription growth. This role plays a critical part in strengthening brand authority, trust and relevance among senior decision-makers. You’ll use social platforms to increase awareness and consideration among prospective subscribers, while deepening engagement with existing audiences and demonstrating social media’s contribution to the subscription journey.
Key Responsibilities
- Strategy & leadership
- Own and evolve the organic social media strategy aligned to brand positioning, audience priorities and subscription objectives
- Define success metrics focused on audience quality, engagement and downstream impact rather than reach alone
- Act as the internal authority on B2C and B2B social strategy, platform trends and best practice for professional audiences
- Audience growth & acquisition
- Drive acquisition of new, high-value audiences through social platforms, prioritising relevance and intent
- Identify and prioritise key B2B segments such as senior leaders, practitioners, influencers and decision-makers
- Support top- and mid-funnel objectives by increasing awareness, consideration and intent among potential subscribers
- Content & thought leadership
- Partner with editorial, content, video and audio teams, and subject-matter experts to develop social-first thought leadership
- Translate complex ideas, insight and analysis into compelling, platform-appropriate social content
- Ensure social channels consistently reinforce brand authority, credibility and differentiation
- Platform & channel management
- Lead strategy across priority platforms including LinkedIn, YouTube, Reddit and emerging B2B-relevant channels
- Define channel-specific approaches covering cadence, formats, tone and community engagement
- Identify opportunities to extend reach through employees, contributors, partners or creators where appropriate
- Insight, measurement & optimisation
- Track and analyse performance using metrics relevant to a subscription business, such as engagement quality, referral traffic and sign-ups
- Work closely with analytics, CRM and operations teams to understand social’s contribution to the subscription journey
- Use insight to continually refine content, formats and platform investment
- Collaboration & influence
- Work closely with marketing, video, editorial, product and commercial teams to support launches, campaigns and strategic initiatives
- Act as a strategic partner to stakeholders, helping them understand how social media drives subscription growth and brand impact
Essential Required Skills and Experience
- Significant experience leading organic social media strategy in a B2B, subscription or content-led business
- Deep understanding of how professional audiences use social platforms for discovery, insight and decision-making
- Proven ability to grow relevant, highly engaged audiences rather than focusing solely on scale
- Strong analytical mindset, with experience linking social performance to wider business goals
- Excellent stakeholder management, collaboration and influencing skills
- Strong time management and organisational skills
Desirable
- Experience in publishing, financial services, professional services or SaaS
- Familiarity with subscription funnels, audience lifecycle models and retention thinking
- Experience working closely with senior subject-matter experts or editorial teams
What’s in it for You?
Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here. We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.
Accessibility
We are a disability confident employer and Valuable 500 signatory. Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email talent@ft.com and a member of our team will be happy to help.
Further Information
At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications. Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all. Please beware of fraudulent job postings and offers claiming to be from the Financial Times. All legitimate opportunities will direct you to apply through the official Financial Times careers site, and the FT will never ask for financial information, payments, or referrals to third parties during the hiring process. If you have any concerns about the legitimacy of a job posting or suspect any scam activity, please contact talent@ft.com.
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Social Media & Audience Growth Lead employer: Financial Times
Contact Detail:
Financial Times Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media & Audience Growth Lead
✨Tip Number 1
Network like a pro! Connect with people in the industry on LinkedIn, attend relevant events, and don’t be shy about reaching out to current employees at the FT. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Show off your social media savvy! Create a portfolio showcasing your best work in social media strategy. Use real examples of how you've grown audiences or engaged communities. This will help you stand out when you apply through our website.
✨Tip Number 3
Prepare for interviews by diving deep into the FT’s content and social media presence. Understand their audience and think about how you can contribute to their mission. Bring fresh ideas to the table that align with their goals!
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. Mention something specific from your conversation to remind them of your enthusiasm and fit for the role. It shows you're genuinely interested in joining the team.
We think you need these skills to ace Social Media & Audience Growth Lead
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your true self shine through. We want to see your personality and passion for social media and audience growth. Don't just list your skills; tell us how you've used them in real-life situations!
Tailor Your Application: Make sure to customise your application for the Social Media & Audience Growth Lead role. Highlight your experience with B2B strategies and audience engagement, and connect your past achievements to what we’re looking for at the FT.
Showcase Your Analytical Skills: We love numbers! Include examples of how you've tracked and analysed social media performance in previous roles. Show us how you’ve linked social metrics to business goals and how that led to successful outcomes.
Apply Through Our Website: Don’t forget to submit your application through our official website. It’s the best way to ensure it gets into the right hands. Plus, you’ll find all the details you need about the role and our amazing culture there!
How to prepare for a job interview at Financial Times
✨Know Your Audience
Before the interview, research the Financial Times and its audience. Understand their values, mission, and the specific needs of their target demographics. This will help you tailor your responses to show how your experience aligns with their goals in building high-quality, relevant audiences.
✨Showcase Your Strategy Skills
Be prepared to discuss your previous experiences in leading organic social media strategies. Highlight specific examples where you've successfully grown engaged audiences and how you measured success. Use metrics that demonstrate your analytical mindset and ability to link social performance to business goals.
✨Collaborate Like a Pro
The role requires strong collaboration skills, so be ready to share examples of how you've worked with cross-functional teams. Discuss how you’ve partnered with editorial, content, or marketing teams to create impactful social-first content that resonates with professional audiences.
✨Stay Current with Trends
Familiarise yourself with the latest trends in social media, especially on platforms like LinkedIn and YouTube. Be ready to discuss how you would adapt strategies to leverage emerging channels and engage senior decision-makers effectively. Showing that you’re up-to-date will demonstrate your commitment to innovation.
