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- Tasks: Lead marketing strategies for high-profile events and boost attendance through innovative campaigns.
- Company: Join Invisso, a leader in capital market conferences, now part of the Financial Times Group.
- Benefits: Enjoy opportunities for international travel, collaboration, and a dynamic work environment.
- Why this job: Be part of a creative team that values innovation and excellence in event experiences.
- Qualifications: Experience in marketing large-scale events and strong project management skills are essential.
- Other info: Work with cross-functional teams and embrace new technologies to enhance marketing efforts.
The predicted salary is between 36000 - 60000 £ per year.
About Us: Invisso is dedicated to creating highly efficient capital market conferences. It is the largest and most experienced events business focused on fixed income, hosting events such as Global ABS, ABS East, The Covered Bond Congress, The Central & Eastern European Forum, and The Global Borrowers and Bond Investors Forum. As of April 1st, 2025, Invisso joined the Financial Times Group and is now part of FT Live, the events arm of the Financial Times. We value collaboration, innovation, and excellence in delivering event experiences. We foster teamwork and embrace new technologies to enhance our offerings.
About the Role: We are seeking an experienced and dedicated Senior Marketing Executive to join our team. You will be responsible for managing marketing strategies and execution for our events, including data insights, marketing technology, digital marketing, copywriting, and social media. The ideal candidate is entrepreneurial, creative, proactive, and thrives in a fast-paced environment. You will collaborate with cross-functional teams and travel internationally as needed, including destinations such as the USA, Spain, Asia, and the UK.
Key Objectives:
- Achieve targets for delegate revenue and attendance
- Deliver high-quality delegates aligned with target audiences
- Manage event marketing budgets for optimal ROI
- Implement strategic, customer-centric marketing campaigns across various channels
- Increase conversion rates of prospects and attendees
- Ensure event websites are optimized for quality, SEO, and conversions
- Work with senior management on pricing strategies
- Advance inbound marketing efforts through search, social media, and content marketing
- Build strong relationships with the event project team and internal departments
- Coordinate marketing initiatives with sales, operations, production, and other teams
- Maintain standard marketing processes and proactive communication
Success Indicators:
- Year-on-year increase in event attendance and revenue
- Enhanced engagement rates across email and social media
- Introduction of innovative ideas and concepts
- Growth in leads for tickets and sponsorships
- Continuous campaign analysis and improvement
- Enhanced online presence and search rankings
- Attention to quality and detail in all outputs
Qualifications:
- Proven experience in marketing, especially large-scale event campaigns
- Strong understanding of the full marketing mix, including digital and traditional tactics
- Excellent project management skills in a fast-paced environment
- Exceptional communication and collaboration skills
- Ability to identify details and craft exceptional experiences
Core Skills and Competencies:
- Ability to meet tight deadlines and manage multiple projects
- Strong organizational and problem-solving skills
- Proactive, positive team player
- Ability to travel internationally without visa restrictions
Senior Marketing Executive, FT Live (Events) employer: Financial Times
Contact Detail:
Financial Times Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive, FT Live (Events)
✨Tip Number 1
Familiarise yourself with the latest trends in event marketing, especially in the capital markets sector. Understanding the nuances of fixed income events will help you demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the events industry, particularly those who have experience with large-scale conferences. Attend relevant events or webinars to make connections that could lead to valuable insights and potential referrals.
✨Tip Number 3
Showcase your ability to manage marketing budgets effectively by preparing case studies or examples from your previous roles. Highlight how your strategies led to increased ROI, as this is a key objective for the role.
✨Tip Number 4
Prepare to discuss your experience with digital marketing tools and technologies. Being able to articulate how you've used these tools to enhance event marketing campaigns will set you apart from other candidates.
We think you need these skills to ace Senior Marketing Executive, FT Live (Events)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly with large-scale events. Emphasise your project management skills and any specific achievements that align with the role's objectives.
Craft a Compelling Cover Letter: Write a cover letter that showcases your entrepreneurial spirit and creativity. Mention specific examples of successful marketing campaigns you've managed and how they relate to the responsibilities of the Senior Marketing Executive position.
Showcase Your Digital Skills: Since the role involves digital marketing and technology, include any relevant experience with SEO, social media, and data insights. Highlight tools or platforms you are proficient in that could benefit the team at Invisso.
Demonstrate Collaboration: In your application, illustrate your ability to work with cross-functional teams. Provide examples of how you've successfully collaborated with sales, operations, or production teams in past roles to achieve common goals.
How to prepare for a job interview at Financial Times
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous marketing campaigns, especially those related to large-scale events. Highlight specific strategies you implemented and the results achieved, as this will demonstrate your understanding of the marketing mix and your ability to drive attendance and revenue.
✨Emphasise Collaboration Skills
Invisso values teamwork, so be ready to share examples of how you've successfully collaborated with cross-functional teams in the past. Discuss how you’ve worked with sales, operations, and production teams to achieve common goals, as this will show you can thrive in their collaborative environment.
✨Demonstrate Proactivity and Creativity
The role requires an entrepreneurial spirit, so come prepared with innovative ideas for marketing campaigns. Think about how you can enhance delegate engagement and improve conversion rates, and be ready to present these ideas during the interview.
✨Prepare for International Travel Discussion
Since the position involves international travel, be ready to discuss your flexibility and experience with travelling for work. Share any relevant experiences that highlight your adaptability and willingness to engage with diverse audiences across different cultures.
